Hi, I'm Eric, a dynamic and data-driven Marketing & Communications Coordinator with over five years of experience working with a diverse range of clients, from F&B and e-learning to corporate and influencer brands. I specialize in creating and optimizing end-to-end video and digital campaigns that engage audiences and drive meaningful growth. I’m passionate about leveraging data analytics and A/B testing to scale audiences and boost engagement across platforms like LinkedIn, Instagram, YouTube, and TikTok. When I’m not working on campaigns, I love exploring creative projects, especially in video production and digital communications, and I’m always eager to learn and create something new.…

Eric Zachariah

Hi, I'm Eric, a dynamic and data-driven Marketing & Communications Coordinator with over five years of experience working with a diverse range of clients, from F&B and e-learning to corporate and influencer brands. I specialize in creating and optimizing end-to-end video and digital campaigns that engage audiences and drive meaningful growth. I’m passionate about leveraging data analytics and A/B testing to scale audiences and boost engagement across platforms like LinkedIn, Instagram, YouTube, and TikTok. When I’m not working on campaigns, I love exploring creative projects, especially in video production and digital communications, and I’m always eager to learn and create something new.…

Available to hire

Hi, I’m Eric, a dynamic and data-driven Marketing & Communications Coordinator with over five years of experience working with a diverse range of clients, from F&B and e-learning to corporate and influencer brands. I specialize in creating and optimizing end-to-end video and digital campaigns that engage audiences and drive meaningful growth.

I’m passionate about leveraging data analytics and A/B testing to scale audiences and boost engagement across platforms like LinkedIn, Instagram, YouTube, and TikTok. When I’m not working on campaigns, I love exploring creative projects, especially in video production and digital communications, and I’m always eager to learn and create something new.

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Language

English
Fluent

Work Experience

Content Creator at CarMatsCulture
May 1, 2025 - June 30, 2025
Produced static and video ads for an Australian car-mat brand on Facebook, Instagram, and TikTok, implementing A/B testing of creatives and timings to optimize engagement and click-through rates.
Senior Video Production Specialist at Black and Beige Creative Hub
July 1, 2024 - September 30, 2024
Led end-to-end video production for high-profile campaigns partnering directly with Prestige Group CEO (India) Muhammed Ali and MNCs like abCoffee, Kongsi and Vismay from initial concept and script development through full-day location shoots, on-camera direction and final post-production using Premiere Pro, After Effects, and Photoshop. Directed end-to-end production, coordinating crews, schedules, and audience-driven insights to deliver bespoke content for LinkedIn, Instagram, and Facebook, earning recognition as the youngest director for creative vision and meticulous execution.
Freelance Content Creator and Video Producer at Self-employed
March 1, 2021 - April 27, 2024
Collaborated with 20+ influencers and brands across F&B, e-learning, corporate, and documentary sectors to drive audience growth through data-driven video strategies. Conducted deep audience understanding and tracked key metrics to craft content, optimize posting schedules, and refine messaging resulting in sustained increases in reach and follower acquisition. Independently launched and curated an arts-driven passion project Instagram handle that has garnered nearly 13 million cumulative views and cultivated a community of almost 20,000 followers.

Education

Bachelor of Media and Communication at RMIT, Australia
February 1, 2025 - March 1, 2028

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services