Less than a decade ago, there wasn’t a single pro sports franchise in Las Vegas. Experts explain how Sin City has turned into the sports capital of the world.
- Creative Director
- Creative Producer
- Motion Graphic Designer
- +3
Erica Jo Messick
- Portland, United States
- 9 projects
I’m an award-winning video journalist and creative producer with over 18 years of experience in sports media and production.
About
I’m an award-winning video journalist and creative producer with over 18 years of experience in sports media and production. My work blends creativity, strategy and authentic, purpose-led storytelling to create content that connects emotionally and resonates across platforms.
Throughout my career, I’ve produced and edited high-impact content across web, social, broadcast and streaming. I’ve led teams and campaigns for major global events including the Olympics, World Cup and Super Bowl, and have honed my craft at top organizations such as NBCUniversal, ESPN, NBC Sports Northwest and Time Warner Cable SportsNet.
I’m the founder and creative director of Strange Light Creative, an independent content studio developing and producing original storytelling from concept through final delivery.
I bring a deep passion and a strong commitment to amplifying underrepresented voices through compelling stories and empowering the next generation of women.
I currently serve on the Marketing/Communications committee for WISE (Women in Sports and Events) and am a graduate of the WISE Emerging Leaders program.
I’ve partnered with youth sports organizations such as PlayMakers USA, creating social media, video and design content that supports community-building and access to sport.
I graduated from the University of Washington Journalism program and received my Master’s degree at Long Beach State University in Sports Management.
Outside of work, I’m a proud mom of two boys, a role that continues to shape my perspective on leadership, storytelling and the kind of work I want to put into the world.
Focused on thoughtful storytelling at the intersection of sport, culture and community. Let’s collaborate.
- Joined August 2025
Skills· 21
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
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Projects · 9
Why does the Indy 500 champion celebrate with a drink of milk in victory lane? Here is the story behind this iconic tradition and the Indiana dairy farmers, who play an integral part on race day.
- Content Creator
- Content Producer
- Creative Director
- +5
- Content Creator
- Content Designer
- Content Producer
- +4
- Content Creator
- Creative Director
- Creative Producer
- +2
For some rookies a shoe endorsement deal might be the biggest deal they sign in their career off the court. Here’s everything you need to know about sneaker deals and how they work.
- Content Creator
- Creative Director
- Creative Producer
- +3
Japanese Shodo artist Sora created an original piece to commemorate Dodgers star Shohei Ohtani’s historic 50 home run, 50 stolen base season.
- Creative Director
- Creative Producer
- Motion Graphic Designer
- +2
Iowa’s Caitlin Clark broke “Pistol” Pete Maravich’s record of 3,667 points to become the NCAA Division I all-time leading scorer among all players, male or female. Since the state of Iowa is the biggest corn producer in the U.S., we decided to put Clark’s point total in context by comparing it to corn on the cob.
- Creative Director
- Creative Producer
- Motion Graphic Designer
- +2
Bringing generations together to celebrate pride, tradition and culture, HBCU tailgating is more than just a pregame — it’s a vibrant community experience where food, music and fun take center stage.
- Content Creator
- Creative Producer
- Image Editor
- +1
- Creative Producer
- Sound Editor
- Story Producer
- +1
Work experience· 6 roles
Multiplatform Producer / Editor · NBC Universal Local, Digital Innovation TeamSep 2021 – Present · 5 yrs 3 mos
Produced and edited advanced sports video content including high-profile video editing in fast-paced environments for Olympic and World Cup coverage. Demonstrated leadership overseeing NBCULocal's coverage of the Paris Olympics highlights resulting in over 41.4 million page views, 16.6 million video views, and 14 million video ad impressions. Served as project manager for the 2023 Women's World Cup content, achieving over 631,000 video views on the Telemundo local platform, a 187% increase compared to 2019. Produced video news content and features for NBC Owned TV stations portfolio, with strong news judgment and attention to the day's top stories. Edited and co-produced mini docuseries and content for special months and events such as Mental Health Month, Black History Month, and Women's History Month.
Producer/Editor · NBC Sports NorthwestSep 2021 – Aug 2025 · 4 yrs
Assembled and created content using non-linear editing software in a fast-paced sports news environment. Displayed strong editing skills, effective communication, and ability to perform well under pressure and strict timelines, including live conditions with minimal supervision. Delivered feature stories, obituaries, and short news pieces.
Producer/Editor, Sports · NBC Universal Local, Digital Innovation TeamAug 2021 – Dec 2025 · 4 yrs 5 mos
Demonstrated advanced operating and production skillsets including high-profile video editing, writing, conceptualizing storytelling, sports knowledge, foundational graphic creation, networking, and development of unique project ideas to engage audiences. Delivered unique content across multiple platforms with strict established deadlines with minimal supervision. Wrote video titles and descriptions, designed thumbnail images, and managed other publishing elements to maximize content effectiveness on digital platforms. Oversaw coverage of Olympics and World Cup, achieving millions of video views and impressions. Planned and developed multi-platform content and publishing strategies for major sponsorship campaigns related to NBA, MLB, and March Madness. Produced and edited promotions, montages, features, game highlights, and original programming content, including mini docuseries and thematic features for cultural heritage months.
Production Assistant / Pre-Editor / Tease Bump Producer · ESPNFeb 2016 – Aug 2025 · 9 yrs 7 mos
Producer / Editor · Time Warner Cable Sports Net and Sports Net LA ESPNJan 2016 – Aug 2025 · 9 yrs 8 mos
Producer/Editor · Time Warner Cable SportsNet and SportsNet LAJul 2015 – Aug 2025 · 10 yrs 2 mos
Education· 6
Master of Arts in Kinesiology, Sport Management · University of Washington, Seattle, WA2009 – 2010
Bachelor of Arts in Communication with an emphasis in Journalism · California State University, Long Beach, CA2004 – 2008
Master of Arts in Kinesiology, Sport Management · University of Washington, Seattle, WA2008 – 2010
Bachelor of Arts in Communication with an emphasis in Journalism · California State University, Long Beach, CA2004 – 2008
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