Creative leader with 10+ years managing photo production, asset workflows, and cross-functional campaigns for top media brands. Skilled in balancing creative vision with execution while streamlining workflows, leading teams, and building strong client relationships. Known for producing authentic imagery that captures raw moments and elevates brand storytelling.…

Erica Schultz

Creative leader with 10+ years managing photo production, asset workflows, and cross-functional campaigns for top media brands. Skilled in balancing creative vision with execution while streamlining workflows, leading teams, and building strong client relationships. Known for producing authentic imagery that captures raw moments and elevates brand storytelling.…

Available to hire

Creative leader with 10+ years managing photo production, asset workflows, and cross-functional campaigns for top media brands. Skilled in balancing creative vision with execution while streamlining workflows, leading teams, and building strong client relationships. Known for producing authentic imagery that captures raw moments and elevates brand storytelling.

See more

Skills

Experience Level

Language

Work Experience

Photo Director & Digital Asset Manager at American Media, Inc. (AMI)
December 31, 2023 - October 7, 2025
Ran the photo department for Muscle & Fitness, M&F Hers, and FLEX Magazine, overseeing all creative deliverables for print and digital campaigns. Managed workflow for cross-functional teams in photo/video production, ensuring 100% on-time delivery of projects. Produced and directed 50+ photo and video shoots annually, managing budgets up to $500K, securing talent, negotiating vendor contracts, and scouting locations. Partnered with marketing and ad sales teams to produce integrated sponsored content campaigns, driving both print circulation and digital engagement. Staff photographer for industry events and wellness activations, delivering high-visibility event coverage used across print, web, and social.
Photo Editor / Workflow Architect at American Media, Inc. (AMI)
December 31, 2020 - October 7, 2025
Created a workflow for organizing, resizing, and uploading images to the CMS, documenting the process for team-wide consistency. Collaborated with the I&A team to migrate legacy content and establish a photo/video budget tracking system within the existing editorial budget. Established standardized image guidelines for contributors, streamlining the content creation process. Managed print production workflows, including coordinating photo shoots, hiring photographers, and overseeing contracts, invoicing, and budgets.
Photo Director, Iron & Air Magazine / Digital Asset Manager at American Media Inc. (AMI)
January 1, 2023 - October 7, 2025
Ran the photo department for Muscle & Fitness, M&F Hers, and FLEX Magazine, overseeing all creative deliverables for print and digital campaigns. Managed workflow for cross-functional teams in photo/video production, ensuring 100% on-time delivery of projects. Produced and directed 50+ photo and video shoots annually, managing budgets up to $500K, securing talent, negotiating vendor contracts, and scouting locations. Partnered with marketing and ad sales teams to produce integrated sponsored content campaigns, driving both print circulation and digital engagement. Staff photographer for industry events and wellness activations, delivering high-visibility event coverage used across print, web, and social.
Photo Workflow & Print Production Coordinator at American Media Inc. (AMI)
January 1, 2020 - October 7, 2025
Created a workflow for organizing, resizing, and uploading images to the CMS, documenting the process for team-wide consistency. Collaborated with the I&A team to migrate legacy content and establish a photo/video budget tracking system within the existing editorial budget. Established standardized image guidelines for contributors, streamlining the content creation process. Managed print production workflows, including coordinating photo shoots, hiring photographers, and overseeing contracts, invoicing, and budgets.

Education

BA in Photography at Brooks Institute of Photography
September 1, 2000 - October 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level