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I'm a senior designer and illustrator with over 16 years of experience in the industry, merging street culture aesthetics with commercial branding. I translate expressive aesthetics into functional brand strategies and visuals, and I lead creative teams to deliver high-impact design solutions. As a founder and collaborator, I've built multidisciplinary studios and led campaigns across the Americas, Europe, and Africa. I enjoy growing client partnerships, shaping brand identity, and blending art direction with strategic storytelling to bridge culture and commerce.…I'm a senior designer and illustrator with over 16 years of experience in the industry, merging street culture aesthetics with commercial branding. I translate expressive aesthetics into functional brand strategies and visuals, and I lead creative teams to deliver high-impact design solutions. As a founder and collaborator, I've built multidisciplinary studios and led campaigns across the Americas, Europe, and Africa. I enjoy growing client partnerships, shaping brand identity, and blending art direction with strategic storytelling to bridge culture and commerce.

Eric Ortega

Graphic Designer, Art Director, Creative Director, +3

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I'm a senior designer and illustrator with over 16 years of experience in the industry, merging street culture aesthetics with commercial branding. I translate expressive aesthetics into functional brand strategies and visuals, and I lead creative teams to deliver high-impact design solutions. As a founder and collaborator, I've built multidisciplinary studios and led campaigns across the Americas, Europe, and Africa. I enjoy growing client partnerships, shaping brand identity, and blending art direction with strategic storytelling to bridge culture and commerce.…I'm a senior designer and illustrator with over 16 years of experience in the industry, merging street culture aesthetics with commercial branding. I translate expressive aesthetics into functional brand strategies and visuals, and I lead creative teams to deliver high-impact design solutions. As a founder and collaborator, I've built multidisciplinary studios and led campaigns across the Americas, Europe, and Africa. I enjoy growing client partnerships, shaping brand identity, and blending art direction with strategic storytelling to bridge culture and commerce.

Available to hire

I’m a senior designer and illustrator with over 16 years of experience in the industry, merging street culture aesthetics with commercial branding. I translate expressive aesthetics into functional brand strategies and visuals, and I lead creative teams to deliver high-impact design solutions.

As a founder and collaborator, I’ve built multidisciplinary studios and led campaigns across the Americas, Europe, and Africa. I enjoy growing client partnerships, shaping brand identity, and blending art direction with strategic storytelling to bridge culture and commerce.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Founder / Creative Director at Nitido Studio

January 1, 2021 - Present

Established the studio's visual identity and market positioning to attract direct-to-founder clients. Directed multidisciplinary projects merging street culture aesthetics with commercial brand strategies. Cultivated long-term partnerships with clients. Managed end-to-end production of campaigns and ensured quality control and artistic direction aligned with client goals.

Art Director at Artez, United States

June 1, 2020 - Present

Orchestrated the visual evolution and brand identity of a leading cannabis beverage company through high-impact graphic design, illustration, and packaging projects.

Freelance Designer at Prism Works Group

February 1, 2025 - July 1, 2025

Delivered exclusive merchandise design concepts for high-profile music festivals and lifestyle brands. Developed custom apparel graphics capturing festival vibes. Created original illustrations. Interpreted brand guidelines to produce cohesive merch assets and generated detailed production files. Integrated trend-driven street culture aesthetics into commercial merch concepts.

Co-Founder / Creative Director at Nítido Estudio

January 20, 2021 - Present

Established the studio’s visual identity and market positioning; directed multidisciplinary projects merging street culture aesthetics with commercial brand strategy; cultivated long-term partnerships with clients; managed end-to-end production of campaigns; oversaw quality control and artistic direction.

Art Director at Art et

June 20, 2020 - Present

Orchestrated the visual evolution and brand identity of a leading cannabis beverage company through high-impact graphic design, illustration, and packaging projects; conceptualized dynamic visual campaigns across digital and print platforms.