Available to hire
Hi, I’m Erik Muhammad Winalda. I’m a Gen-Z 23-year-old with experience in Social Media, Community Engagement, Brand Marketing, and Event & Partnership. I’m known for being creative and adaptable, delivering both online and offline promotional campaigns that resonate with today’s audiences.
I bring strong communication and problem-solving skills, a passion for making ideas happen, and a collaborative mindset that thrives in fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Marketing Communication & Event Staff at PT JAKARTA INTILAND (RAMAYANA SIDOARJO)
August 31, 2024 - August 29, 2025Planned and executed promotional events, exhibitions, and interactive customer activities. Collaborated with local community, media partners, and tenant Ciplaz Sidoarjo. Produced promotional materials including social media content, press releases, and visual assets. Created viral promotional content that generated over IDR 1 billion in sales in a single day at Ramayana. Organized mall activation events to increase foot traffic through monthly collaborations with tenants and retail partners.
Content Creator Intern at PT JUALI TEKNOLOGI INDONESIA
April 30, 2023 - August 29, 2025Collaborated with the internal marketing team to create compelling sales content for KitaBeli. Contributed monthly video footage at KitaBeli warehouses and stores. Conducted live streaming sessions on TikTok @kitabeli_id, successfully increasing audience engagement and expanding social media reach.
Digital Marketing Intern at PT LINIMUDA INSPIRASI NEGERI
December 31, 2022 - August 29, 2025Conducted market analysis and research for TikTok and Instagram platforms to enable strategic decisions and targeted audience engagement. Spearheaded daily TikTok content production with innovative strategies. Developed sales content for advertisements. Created Bootcamp Excel product articles on Medium to establish thought leadership and drive sales via call-to-actions.
Social Media Specialist Intern at PSIK Fakultas Vokasi - University of Brawijaya
July 31, 2023 - August 29, 2025Developed and implemented a comprehensive social media strategy for Instagram and TikTok platforms at the Faculty of Vocation. Increased engagement rate by 20% and maintained over 1000 daily interactions by actively responding to the audience. Enhanced brand visibility and created a vibrant online presence for the faculty.
Community Specialist Intern at PT JUALI TEKNOLOGI INDONESIA
July 31, 2022 - August 29, 2025Managed TikTok content through strong team collaboration, producing relevant and trending content. Provided weekly briefings for influential users (buzzers) to maximize content reach. Monitored member engagement supporting high-quality content creation. Successfully built and maintained a community of 200+ members fostering loyalty. Utilized TikTok Ads to enhance brand exposure and achieve impactful marketing results.
Social Media Specialist Intern - NgikaN at PT BABA RAFI INDONESIA
December 31, 2023 - August 29, 2025Managed and created engaging content strategy for TikTok and Instagram for @ngikan.yuk. Stayed updated with food and social media trends to keep the brand relevant. Collaborated with influencers to refresh campaigns, achieving the highest viewership of 210k on Reels and significantly increasing engagement rates.
Marketing Communication & Event Staff at PT Jakarta Intiland (Ramayana Sidoarjo)
August 31, 2024 - August 29, 2025Planned and executed promotional events, exhibitions, and interactive customer activities. Collaborated with local community, media partners, and tenants. Produced promotional materials including social media content, press releases, and visual assets. Successfully created viral promotional content that generated over IDR 1 billion in sales in a single day. Organized mall activation events with collaboration programs involving tenants, food court vendors, and retail partners.
Content Creator Intern at PT Juali Teknologi Indonesia
April 30, 2023 - August 29, 2025Coordinated with the internal marketing team to create compelling sales content for KitaBeli. Collaborated closely to promote products and services effectively. Contributed monthly video footage at KitaBeli warehouses and stores. Conducted live streaming sessions on TikTok @kitabeli_id, increasing audience engagement and social media reach.
Digital Marketing Intern at PT Linimuda Inspirasi Negeri
December 31, 2022 - August 29, 2025Conducted market analysis to identify target audiences for TikTok and Instagram. Led production of engaging TikTok content to maximize engagement and brand exposure. Collaborated with teams to deliver sales-oriented content for advertisements. Authored Bootcamp Excel product articles on Medium enhancing thought leadership and driving product sales through strategic calls-to-action.
Social Media Specialist Intern at PSIK Fakultas Vokasi, University of Brawijaya
July 31, 2023 - August 29, 2025Increased engagement rate by 20% through strategic social media initiatives for Instagram and TikTok. Developed and executed content plans, maintaining over 1000 daily engagements. Built an interactive online presence, improving brand awareness and visibility for the Faculty of Vocation.
Community Specialist Intern at PT Juali Teknologi Indonesia
July 31, 2022 - August 29, 2025Managed TikTok content by fostering team collaboration. Generated insights and identified trends to maintain audience engagement. Prepared weekly briefings for influential users to promote content efficiently. Monitored member engagement and built a community of 200+ active members. Utilized TikTok Ads to enhance brand exposure and marketing impact.
Social Media Specialist Intern at PT Baba Rafi Indonesia
December 31, 2023 - August 29, 2025Monitored and ensured relevance of @ngikan.yuk on social media platforms. Managed and created content strategy for TikTok and Instagram. Collaborated with internal marketing and influencers to expand brand reach. Achieved highest viewership of 210k on Reels and increased engagement rates significantly.
Copywriter at Satgas COVID-19, University of Brawijaya
March 31, 2022 - August 29, 2025Produced impactful and educational COVID-19 content for the university's Instagram account. Crafted persuasive posts to raise awareness and share valuable pandemic information.
Marketing Communication & Event Staff at PT Jakarta Intiland (Ramayana Sidoarjo)
August 1, 2024 - August 29, 2025Planned and executed promotional events, exhibitions, and interactive customer activities. Collaborated with local community, media partners, and tenant Ciplaz Sidoarjo. Produced promotional materials including social media content, press releases, and visual assets. Created viral promotional content generating over IDR 1 billion in sales in a single day at Ramayana. Organized mall activation events to attract crowds and increase foot traffic through monthly collaboration programs with tenants, food court vendors, and retail partners.
Content Creator Intern at PT Juali Teknologi Indonesia
April 1, 2023 - August 29, 2025Coordinated with the internal marketing team to create compelling sales content promoting KitaBeli products and services. Contributed to monthly video footage in Malang warehouses and partner stores. Conducted live streaming sessions on TikTok @kitabeli_id, successfully increasing audience engagement and social media reach.
Digital Marketing Intern at PT Linimuda Inspirasi Negeri
December 1, 2022 - August 29, 2025Conducted market analysis for TikTok and Instagram platforms to identify target markets. Produced dynamic daily TikTok content, enhancing audience engagement and brand exposure. Collaborated on sales content for advertisements and created informative Bootcamp Excel product articles published on Medium to boost thought leadership and product sales.
Social Media Specialist Intern at PSIK Fakultas Vokasi - University of Brawijaya
July 1, 2023 - August 29, 2025Developed and executed a comprehensive social media plan for Instagram and TikTok, increasing engagement rates by 20%. Maintained daily audience interaction exceeding 1000 engagements. Successfully enhanced the online presence and visibility of the Faculty of Vocation University of Brawijaya.
Community Specialist Intern at PT Juali Teknologi Indonesia
July 1, 2022 - August 29, 2025Managed TikTok content, facilitating strong team collaboration to produce engaging and trendy content. Prepared weekly briefings for influential users (buzzers) and monitored member engagement. Built and maintained a community of 200+ members, boosting engagement and loyalty. Utilized TikTok Ads to enhance brand exposure and marketing results.
Social Media Specialist Intern - NgikaN at PT Baba Rafi Indonesia
December 1, 2023 - August 29, 2025Managed and created engaging content strategies for TikTok and Instagram (@ngikan.yuk), keeping the brand relevant to the audience. Coordinated with the marketing team for sales content and collaborated with influencers to enhance campaign reach and engagement. Achieved the highest video viewership with 210k on Reels.
Marketing Communication at PT JAKARTA INTILAND - CIPLAZ SIDOARJO MALL
September 1, 2025 - October 16, 2025Planned, developed, and executed integrated marketing communication strategies to strengthen brand visibility and drive tenant sales. Created and managed promotional materials (online and offline), including social media content, press releases, and visual assets. Designed and presented budget plans (RAB) for weekly, monthly, and special mall events, ensuring effective cost allocation and ROI. Prepared influencer/KOL collaboration budgets, negotiated and monitored performance to optimize exposure and engagement. Organized events and exhibitions to increase foot traffic and tenant revenue. Built relationships with media partners, communities, tenants, and strategic collaborators. Analyzed market trends, competitors, and campaign metrics to improve future initiatives.
Social Media Specialist Internship at PT BABA RAFI INDONESIA
December 1, 2023 - October 16, 2025Drove online growth for Ngikan by leveraging trending moments, crafted engaging content strategies that went viral (210K+ Reel views), and led 20+ monthly influencer partnerships to amplify brand presence. Collaborated with cross-functional teams to design bold campaigns that boosted digital footprint and community engagement. Consistently improved engagement through creative storytelling and data-driven optimization.
Social Media Specialist Internship at PSIK Fakultas Vokasi - University of Brawijaya
July 1, 2023 - October 16, 2025Developed and executed a comprehensive social media strategy for Instagram and TikTok, crafting visually cohesive feeds that reflected the faculty’s brand identity. Created engaging content highlighting student achievements and campus activities, driving stronger audience connection. Maintained daily engagement averages and fostered a vibrant online presence, collaborating with internal departments to ensure consistent messaging.
Social Media Specialist Internship at PT JUALI TEKNOLOGI INDONESIA
April 1, 2023 - October 16, 2025Collaborated with the marketing team to develop sales-driven content promoting KitaBeli products. Produced monthly video footage, including coverage at warehouses and Mitra KitaBeli stores, and conducted live TikTok sessions to boost brand visibility and engagement across social platforms.
Digital Marketing Internship at PT LINIMUDA INSPIRASI NEGERI
December 1, 2023 - October 16, 2025Conducted market analysis to identify target audiences for TikTok and Instagram. Produced daily TikTok content, collaborated on sales-oriented ad content, and published practical Bootstrap/Myskill articles on Medium to establish thought leadership and drive product sales with strong CTAs.
Community Spesialist Internship at PT JUALI TEKNOLOGI INDONESIA
July 1, 2022 - October 16, 2025Directed a 200+ member community to generate user content, prepared weekly briefs for key opinion leaders, monitored interactions to optimize content quality, and leveraged TikTok Ads to boost visibility and results.
Marketing Communication at PT JAKARTA INTILAND - CIPLAZ SIDOARJO MALL
September 1, 2025 - September 1, 2025Planned, developed, and executed integrated marketing communication strategies to strengthen brand visibility and drive tenant sales. Created online and offline promotional materials, social media content for TikTok & Instagram (@ciplazsidoarjo, @ramayana_ciplazsidoarjo, @robinson_ciplazsidoarjo); wrote press releases and visual assets. Presented budget plans (RAB) for weekly, monthly, and special events, ensuring optimal cost allocation and ROI. Managed event documentation, permits, and security coordination. Developed influencer/KOL collaboration strategies and organized large-scale events that increased foot traffic and revenue. Built partnerships with media outlets, tenants, and collaborators. Achievements: spearheaded the viral “SERBA 50RB” campaign generating over IDR 1 billion in sales in a single day.
Social Media Specialist Internship at CV KARYA RASA MANDIRI
December 1, 2023 - December 1, 2023Accelerated digital growth of @ngikan.yuk by leveraging viral food trends; crafted story-driven, trend-led content strategies that boosted reach and engagement. Recruited and managed 20+ creators monthly to craft authentic narratives, and partnered with cross-functional teams to execute bold campaigns that expanded Ngikan’s digital presence.
Social Media Specialist Internship at PSIK Fakultas Vokasi UB
July 1, 2023 - July 1, 2023Developed and executed a comprehensive social media strategy for Instagram and TikTok, aligning with the Faculty’s brand identity. Created engaging content highlighting student achievements and campus activities, achieving a daily average of 1,000+ engagements and strengthening online community.
Social Media Specialist Internship at PT JUALI TEKNOLOGI INDONESIA
April 1, 2023 - April 1, 2023Partnered with the marketing team to craft persuasive, story-driven content that boosted sales and reinforced KitaBeli’s position in social commerce. Produced monthly video campaigns, hosted TikTok Live sessions, and revitalized content to improve engagement.
Digital Marketing Internship at PT LINIMUDA INSPIRASI NEGERI
December 1, 2023 - December 1, 2023Spearheaded TikTok and Instagram market analysis to identify target audiences. Led the creative direction and daily production of TikTok content, significantly growing followers and organic reach. Developed TikTok ad content and generated 300+ direct CTA link clicks to Bootcamp products.
Community & Partnership Internship at PT JUALI TEKNOLOGI INDONESIA
July 1, 2022 - July 1, 2022Built and nurtured a vibrant community of 200+ members; coordinated KOLs (buzzers) with creative guidance and performance insights. Used TikTok Ads and organic campaigns to boost visibility and trust; maintained relationships with Mitra KitaBeli partners.
Website Editor at Fakultas Vokasi UB
July 1, 2022 - July 1, 2022Crafted accurate, visually appealing website content; managed CMS updates; implemented user-friendly navigation and multimedia features; monitored analytics to drive content improvements.
Marketing Communications Specialist at PT Jakarta Intiland - Ciplaz Sidoarjo Mall
September 1, 2025 - September 1, 2025Planned, developed, and executed integrated marketing communication strategies to strengthen brand visibility and drive tenant sales. Created and managed promotional materials (online and offline), including social media content (TikTok & Instagram) for mall accounts, press releases, and visual assets. Designed and presented budget plans (RAB) for weekly, monthly, and special events, ensuring optimal cost allocation and ROI. Independently handled event documentation, including proposals, timelines, and permits. Developed influencer/KOL collaboration strategies, negotiated costs, and analyzed performance to maximize exposure and engagement. Organized large-scale events and built strategic partnerships with media, communities, tenants, and collaborators to elevate brand positioning.
Social Media Specialist Internship at PT JUALI TEKNOLOGI INDONESIA - KitaBeli
April 1, 2023 - April 1, 2023Partnered with the internal marketing team to craft persuasive, story-driven content that boosted sales and reinforced KitaBeli’s social commerce position. Produced monthly video campaigns in Malang, captured behind-the-scenes stories, hosted TikTok live sessions to spark real-time engagement, and revitalized content to improve engagement and brand trust.
Community & Partnership Internship at PT JUALI TEKNOLOGI INDONESIA - KitaBeli
July 1, 2022 - July 1, 2022Hosted and nurtured a community of 200+ members, encouraging user-generated content and authentic storytelling. Led briefings for key opinion leaders (buzzers) to maximize content exposure and engagement. Used TikTok Ads and organic campaigns to enhance visibility and trust within the target demographic.
Video Editor at Beauykuy_id
December 1, 2021 - December 1, 2021Created video content that contributed to 10K followers and increased engagement.
Education
Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - December 1, 2023Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - December 1, 2023Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - December 1, 2023Associate of Information Technology at Universitas Brawijaya
August 1, 2020 - November 1, 2023Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - November 1, 2023Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - November 1, 2023Diploma in Information Technology at Universitas Brawijaya
August 1, 2020 - November 1, 2023Associate Degree in Information Technology at Universitas Brawijaya
August 1, 2020 - November 1, 2023Qualifications
Tenant Partner.mu Startup Funding Recipient from Business Incubator Department, University of Brawijaya
January 11, 2030 - August 29, 2025Tenant Partner.mu Start-Up Funding
January 11, 2030 - August 29, 2025Industry Experience
Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Real Estate & Construction, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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