Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Briefly about me: I am an Independent Creative Director with 12 years of professional design experience. I spent a decade as an Art Director for a marketing agency here in New Jersey, and now I collaborate with businesses to strategically support their design needs. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_…

Erik Nowicki

Creative Director, Art Director, Brand Designer, +2





Briefly about me: I am an Independent Creative Director with 12 years of professional design experience. I spent a decade as an Art Director for a marketing agency here in New Jersey, and now I collaborate with businesses to strategically support their design needs. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Briefly about me:
I am an Independent Creative Director with 12 years of professional design experience. I spent a decade as an Art Director for a marketing agency here in New Jersey, and now I collaborate with businesses to strategically support their design needs.

Website not available. Sign in: https://www.twine.net/signup
Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at Cannascale Remote

January 1, 2024 - Present

Lead creative operations across a multi-brand program; define workflows, CMS structure, and team processes aligned to business goals; oversee creative direction across digital campaigns with a global design team; build scalable design systems and workflows to improve consistency and efficiency; led lifecycle email for Drink Delta, increasing email-attributed revenue and improving campaign efficiency.

Creative Director at Erik Nowicki Design LLC (Independent)

November 1, 2022 - Present

Lead independent creative practice, partnering with B2B and consumer brands on brand strategy, identity systems, and campaign direction; develop and deliver comprehensive brand identity systems, translating business positioning into scalable design system frameworks; guide brand development and rollout; collaborate with founders and stakeholders; manage freelance designers as needed.

Art Director at Kraus Marketing

October 1, 2014 - November 1, 2022

Built and implemented a comprehensive brand strategy and identity system; established scalable creative workflows for cross-team alignment; led concurrent branding, UX/UI, and marketing initiatives with on-time delivery and creative ownership; led a team of 6 designers; developed and presented brand, web, and social concepts; directed cross-functional collaboration to ensure consistent execution; contributed to multiple award-winning campaigns and generated $75K+ in new work.