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I'm Erika Bruhn, a purpose-driven brand and creative strategist who builds differentiated platforms for outdoor, wellness, and active-lifestyle brands. I lead global marketing, creative direction, and portfolio strategy to accelerate revenue, market share, and long-term consumer loyalty across DTC, wholesale, private label, and marketplace channels. I translate core values into compelling storytelling, sustainable brand systems, and high-performing omnichannel programs. As a trusted people leader, I build teams, shape strategy, and partner with cross-functional stakeholders to transform brands into meaningful experiences that resonate in 66 markets and beyond.…I'm Erika Bruhn, a purpose-driven brand and creative strategist who builds differentiated platforms for outdoor, wellness, and active-lifestyle brands. I lead global marketing, creative direction, and portfolio strategy to accelerate revenue, market share, and long-term consumer loyalty across DTC, wholesale, private label, and marketplace channels. I translate core values into compelling storytelling, sustainable brand systems, and high-performing omnichannel programs. As a trusted people leader, I build teams, shape strategy, and partner with cross-functional stakeholders to transform brands into meaningful experiences that resonate in 66 markets and beyond.

Erika Bruhn

Brand Strategist, Marketing Strategist, Brand Designer, +1

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I'm Erika Bruhn, a purpose-driven brand and creative strategist who builds differentiated platforms for outdoor, wellness, and active-lifestyle brands. I lead global marketing, creative direction, and portfolio strategy to accelerate revenue, market share, and long-term consumer loyalty across DTC, wholesale, private label, and marketplace channels. I translate core values into compelling storytelling, sustainable brand systems, and high-performing omnichannel programs. As a trusted people leader, I build teams, shape strategy, and partner with cross-functional stakeholders to transform brands into meaningful experiences that resonate in 66 markets and beyond.…I'm Erika Bruhn, a purpose-driven brand and creative strategist who builds differentiated platforms for outdoor, wellness, and active-lifestyle brands. I lead global marketing, creative direction, and portfolio strategy to accelerate revenue, market share, and long-term consumer loyalty across DTC, wholesale, private label, and marketplace channels. I translate core values into compelling storytelling, sustainable brand systems, and high-performing omnichannel programs. As a trusted people leader, I build teams, shape strategy, and partner with cross-functional stakeholders to transform brands into meaningful experiences that resonate in 66 markets and beyond.

Available to hire

I’m Erika Bruhn, a purpose-driven brand and creative strategist who builds differentiated platforms for outdoor, wellness, and active-lifestyle brands. I lead global marketing, creative direction, and portfolio strategy to accelerate revenue, market share, and long-term consumer loyalty across DTC, wholesale, private label, and marketplace channels.

I translate core values into compelling storytelling, sustainable brand systems, and high-performing omnichannel programs. As a trusted people leader, I build teams, shape strategy, and partner with cross-functional stakeholders to transform brands into meaningful experiences that resonate in 66 markets and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

German

Advanced

Work Experience

VP Marketing + Communications at Sunday Afternoons

January 1, 2018 - January 1, 2025

Steered global brand, marketing, and creative direction for a technical sun-protective headwear brand across 66 markets, balancing DTC, wholesale, and private-label channels. Led a 7-person marketing team, built the function, and managed agencies across PR, social, creative, paid media, and performance marketing. Owned biannual wholesale go-to-market and account toolkits, while driving a digital-first strategy to expand DTC and strengthen brand equity during a multi-year scale phase.

Director, Marketing & Brand at Klean Kanteen

January 1, 2013 - January 1, 2017

Reframed global brand and creative strategy for a certified B-Corp pioneer, modernizing positioning around clean hydration and wellness. Built a global brand book and governance to enable 44 markets, launched the #BringYour Own program across digital, retail, events, and partnerships, delivering 24.5M+ impressions, 165% engagement growth, and a 26% YoY lift in sales. Executed a full roll-out of Klean Coat and expanded co-brand collaborations with Apple, Subaru, and Whole Foods, while driving sustainability-led storytelling.

Marketing Manager at Sierra Nevada Brewing Co.

January 1, 2011 - January 1, 2013

Led brand, communications, and experience strategy for the largest privately held craft brewery in the U.S. ($200M annual revenue). Managed a six-person team and a $7M budget, redefining Sierra Nevada as artisan and small-batch through a new brand system, a flagship website and anthem film. Expanded the brewery experience with expanded tours, introduced loyalty programs, and grew Beer Camp into a nationwide experiential platform across 20+ markets.

Brand Strategy Consultant at Independent

January 1, 2008 - January 1, 2011

Acted as interim marketing director for multiple engagements, guiding brand architecture, GTM strategy, and influencer direction at pivotal inflection points. Led CLIF Bar community programs, guided CamelBak's UV filtration product launch across outdoor and grocery channels, and developed Nike Foundation’s Girl Effect prospectus, presented at Davos.

Marketing Manager at KEEN, Inc.

January 1, 2005 - January 1, 2008

Directed integrated marketing, brand communications, partnerships, and purpose-led initiatives during KEEN’s growth from $35M to $250M. Accelerated global storytelling with the Hybrid Life positioning, led 18-month STAND campaign, and built a cross-channel marketing program spanning ambassador programs, product launches, and environmental storytelling.

Brand Strategy Consultant at Independent Portland, OR

January 1, 2008 - January 1, 2011

Acted as interim marketing director for client engagements, including CLIF Bar, CamelBak UV filtration product launch, Nike Foundation Girl Effect prospectus (presented to Davos), and Living Harvest Foods. Shaped brand architecture, GTM strategies, and influencer outreach to establish credibility for hemp foods and other categories.