Available to hire
Results-driven integrated marketing professional with 6+ years of experience leading multi-channel campaigns that bridge brand, digital, and event strategies to drive measurable growth. Skilled in go-to-market planning, content development, and performance optimization across paid, earned, and owned channels. Adept at leading cross-functional teams, managing agencies, and translating insights into scalable programs that elevate brand visibility, engagement, and revenue.
Language
English
Fluent
Work Experience
Brand and Marketing Manager at EnPowered
December 31, 2025 - October 8, 2025Led the go-to-market of a new AI product brand, developing messaging, storytelling, and bold creative assets while collaborating cross-functionally with Sales, Product, and UX, landing 2 paying customers within the first 6 months of launch. Built scalable marketing frameworks and playbooks to unify campaign execution across remote, global teams, achieving measurable business impact and increased brand equity. Partnered with Product, Sales, and Design to refine messaging, optimize channel performance, and deliver cohesive multi-channel experiences.
Marketing Associate at EnPowered
December 31, 2024 - October 8, 2025Designed and executed customer and partner engagement programs, including webinars and virtual events, improving conversion rates, audience participation, and increasing attendance by 143%. Collaborated with internal teams and external partners to support product launches and promotional campaigns that increase lead generation and sales enablement. Tracked and analyzed campaign performance in HubSpot and Google Analytics to optimize messaging, content, and channel mix for continuous improvement.
Social Media Community Manager at Roots
December 31, 2021 - October 8, 2025Led social and influencer marketing strategy, managing 50+ partnerships for campaigns that increased engagement and brand awareness across platforms. Built TikTok presence to 83.5K followers and 2.1M+ likes through data-informed content and trend-driven storytelling. Drove multi-platform community growth through creative campaigns, collaborations, and audience insights that strengthened brand loyalty.
Freelance Content Creator / Social Media Manager at Self Employed
January 31, 2025 - October 5, 2025Developed and executed multi-platform social strategies for clients in lifestyle, tech, and travel sectors—growing audiences, engagement, and conversions through data-driven storytelling and trend-based content.
Produced short-form video, photography, and copywriting for organic and paid campaigns, optimizing each asset for platform algorithms and brand goals.
Managed influencer collaborations, content calendars, and analytics reporting, leveraging insights to refine strategy and improve ROI across campaigns.
Education
Generative AI for Business: Driving Growth and Competitive Advantage at University of Toronto – Rotman School of Management
September 7, 2025 - October 31, 2025Digital Media Marketing Management at George Brown College
January 1, 2018 - December 31, 2019Bachelor of Commerce with a Specialization in Marketing at University of Ottawa – Telfer School of Management
September 1, 2013 - June 30, 2018Qualifications
Generative AI for Business: Driving Growth and Competitive Advantage
January 1, 2025 - October 8, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
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