Available to hire
Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.
Experience Level
Language
English
Fluent
Work Experience
Founder and Chief Content Officer at Erika Heald Marketing Consulting
June 1, 2016 - PresentConsult on content marketing strategy and social media usage for enterprise technology startups and other content-first companies. Collaborate with B2B MarTech brands as a marketing influencer and content creator for topics including content marketing, social media, employee digital experience, AI, and customer experience. Provide content marketing and social media coaching, public speaking, and training. Executive thought leadership strategy and ghostwriting. Host the weekly #ContentChat LinkedIn live video chat for content marketing professionals.
Vice President, Head of Content at Highwire PR
June 30, 2016 - September 16, 2025Oversaw development of content and social media marketing strategies to improve client brand visibility and communication effectiveness. Provided consultation to help clients create and disseminate compelling stories via press releases, contributed articles, videos, infographics, SlideShares, social media, customer case studies, and website content. Expanded the agency's content studio to include social media management, brand voice development, and content-only clients.
Head of Social Media and Content Marketing at Anaplan
July 31, 2015 - September 16, 2025Built a team responsible for global strategy and execution of content marketing and social media for a Series B enterprise software platform. Defined and executed content marketing strategy, including formalizing content reuse, repurposing, and distribution. Documented corporate voice and ensured all content was on brand. Optimized content across web, social media, email, video, print, and in-person activations. Created message consistency through robust content governance.
Freelance Marketing and Social Media Consultant at Self-employed
June 30, 2014 - September 16, 2025Consulted on effective use of content marketing and social media for enterprise technology startups. Coached executives on setting up their social media profiles, personal branding, and optimizing LinkedIn usage. Clients included Anaplan, Redbooth, DNN Software, and SmartRecruiters.
Director, Content and Communications at Achievers
August 31, 2013 - September 16, 2025Managed content marketing strategy and public relations for a corporate rewards and social employee recognition SaaS start-up. Ensured all content reflected the Achievers brand and optimized content for distribution channels including online, social media, email, print, and in-person. Editor-in-Chief of a B2B leadership blog. Developed a comprehensive content governance program and processes. Increased inbound marketing leads by 100% in the first two quarters. Slideshare content earned 'Slideshare of the Day' status within a week of launch; became the fifth Slideshare case study.
Managing Director, Marketing Communications at Charles Schwab & Co., Inc., Institutional Marketing Group
December 31, 2012 - September 16, 2025Managed a geographically dispersed team responsible for B2B regulatory and business-critical communications. Led social and digital client marketing strategy, including proprietary research. Led editorial redesign and content management of email newsletters, resulting in a 50% increase in both open and clickthrough rates. Implemented online cross-team editorial/production workflow tool and email measurement tools.
Senior Manager, Employee Communications at Charles Schwab & Co., Inc.
December 31, 2007 - September 16, 2025Wrote and deployed internal and executive communications, primarily for the division president. Managed promotion and evaluation of regional Town Hall meetings and other executive dialogue events, creation of print and digital employee communications, and intranet site content management.
Senior Marketing Communications Manager at United Behavioral Health (a division of UnitedHealth Group)
September 30, 2005 - September 16, 2025Responsible for all B2B and B2C marketing communications activities. Managed a 7-person in-house design and writing team with a $4 million budget.
Freelance Writer and Marketing Consultant at EH Communications
November 30, 2004 - September 16, 2025Identity creation, launch communications, and communication strategy for an education institute. Freelance writer for flavorpill. Wrote and edited content for a Schwab Corporate Services division website.
Founder and Chief Content Officer at Erika Heald Marketing Consulting
June 1, 2016 - PresentConsult on content marketing strategy and effective use of social media marketing for enterprise technology startups and other content-first companies. Collaborate with B2B MarTech brands as a marketing influencer and content creator for content marketing, social media, employee digital experience, AI, and customer experience topics. Content marketing and social media coaching, public speaking, and training. Executive thought leadership strategy and ghostwriting. Host the weekly #ContentChat LinkedIn Live video chat for content marketing professionals, Mondays at noon Pacific.
Vice President, Head of Content at Highwire PR
June 30, 2016 - September 16, 2025Oversaw the development of content and social media marketing strategies that improved client brand visibility and communication effectiveness. Provided consultation to help clients create and disseminate compelling stories and messages via press releases, contributed articles, videos, infographics, SlideShares, social media, customer case studies, and website content. Expanded the agency's content studio to include social media management, brand voice development, and content-only clients.
Head of Social Media and Content Marketing at Anaplan
July 31, 2015 - September 16, 2025Built a team responsible for global strategy and execution of content marketing and social media for a Series B enterprise software platform. Defined and executed content marketing strategy, including formalizing content reuse, repurposing, and distribution. Documented corporate voice and tone, and ensured all content was on brand. Optimized content across web, social media, email, video, print, and in-person activations. Created message consistency through robust content governance.
Marketing and Social Media Consultant at Freelance Marketing and Social Media Consultant
June 30, 2014 - September 16, 2025Consulted on effective use of content marketing and social media for enterprise technology startups. Coached executives on setting up their social media profiles, personal branding, and optimizing LinkedIn usage. Clients included Anaplan, Redbooth, DNN Software, and SmartRecruiters.
Director, Content and Communications at Achievers
August 31, 2013 - September 16, 2025Managed content marketing strategy and public relations for corporate rewards and social employee recognition SaaS start-up. Ensured all content reflected the Achievers brand, and optimized content for distribution channels including online, social media, email, print, and in-person. Editor-in-Chief of B2B leadership blog. Developed a comprehensive content governance program and processes. Increased inbound marketing leads by 100% in the first and second quarters. Slideshare content earned 'Slideshare of the Day' status within a week of launch; became the fifth Slideshare case study.
Managing Director, Marketing Communications at Charles Schwab & Co., Inc., Institutional Marketing Group
December 31, 2012 - September 16, 2025Managed a geographically dispersed team responsible for B2B regulatory and business-critical communications. Led social and digital client marketing strategy, including proprietary research. Led editorial redesign and content management of email newsletters, including management of the custom publishing editorial agency relationship, resulting in a 50% increase in both open and clickthrough rates. Implemented online cross-team editorial/production workflow tool and email measurement tools.
Senior Manager, Employee Communications at Charles Schwab & Co., Inc., Institutional Marketing Group
December 31, 2007 - September 16, 2025Wrote and deployed internal and executive communications, primarily for the division president. Managed promotion and evaluation of regional Town Hall meetings and other executive dialogue events, creation of print and digital employee communications, and intranet site content management.
Senior Marketing Communications Manager at United Behavioral Health (a division of UnitedHealth Group)
September 30, 2005 - September 16, 2025Responsible for all B2B and B2C marketing communications activities. Managed a 7-person in-house design and writing team with a $4 million budget.
Freelance Writer and Marketing Consultant at EH Communications
November 30, 2004 - September 16, 2025Responsible for identity creation, launch communications, and communication strategy for an education institute. Freelance writer for flavorpill. Wrote and edited content for a Schwab Corporate Services division website.
Education
BA in Journalism at San Diego State University
January 11, 2030 - September 16, 2025BA in Journalism at San Diego State University
January 11, 2030 - September 16, 2025Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education, Financial Services
Experience Level
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