Erika Heald

Available to hire

Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth.

About

Erika Heald is a content marketing expert and consultant who helps organizations and executives define and execute B2B content marketing strategies that drive business and professional growth. She frequently speaks at marketing industry events on employee brand advocacy, content strategy, customer experience, AI, and social media topics. Erika previously led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com or hosting the weekly #ContentChat LinkedIn livestream chat on Mondays at 12 noon Pacific.

  • 21 years' experience
  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Healthcare
  • Education
  • Financial Services

More experts in Sacramento, United States

Work experience· 18 roles

Vice President, Head of Content · Highwire PRJun 2016 – Sep 2025 · 9 yrs 4 mos

Oversaw the development of content and social media marketing strategies that improved client brand visibility and communication effectiveness. Provided consultation to help clients create and disseminate compelling stories and messages via press releases, contributed articles, videos, infographics, SlideShares, social media, customer case studies, and website content. Expanded the agency's content studio to include social media management, brand voice development, and content-only clients.

Vice President, Head of Content · Highwire PRJun 2016 – Sep 2025 · 9 yrs 4 mos

Oversaw development of content and social media marketing strategies to improve client brand visibility and communication effectiveness. Provided consultation to help clients create and disseminate compelling stories via press releases, contributed articles, videos, infographics, SlideShares, social media, customer case studies, and website content. Expanded the agency's content studio to include social media management, brand voice development, and content-only clients.

Founder and Chief Content Officer · Erika Heald Marketing ConsultingJun 2016 – Present · 10 yrs 6 mos

Consult on content marketing strategy and effective use of social media marketing for enterprise technology startups and other content-first companies. Collaborate with B2B MarTech brands as a marketing influencer and content creator for content marketing, social media, employee digital experience, AI, and customer experience topics. Content marketing and social media coaching, public speaking, and training. Executive thought leadership strategy and ghostwriting. Host the weekly #ContentChat LinkedIn Live video chat for content marketing professionals, Mondays at noon Pacific.

Founder and Chief Content Officer · Erika Heald Marketing ConsultingJun 2016 – Present · 10 yrs 6 mos
Head of Social Media and Content Marketing · AnaplanJul 2015 – Sep 2025 · 10 yrs 3 mos
Head of Social Media and Content Marketing · AnaplanJul 2015 – Sep 2025 · 10 yrs 3 mos
Marketing and Social Media Consultant · Freelance Marketing and Social Media ConsultantJun 2014 – Sep 2025 · 11 yrs 4 mos
Freelance Marketing and Social Media Consultant · Self-employedJun 2014 – Sep 2025 · 11 yrs 4 mos

Education

BA in Journalism · San Diego State University2030 – 2025
BA in Journalism · San Diego State University2030 – 2025

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