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Strategic, results-driven digital marketer with 5+ years of experience across brand, content, and multi-channel campaign marketing. I currently work as a Marketing Lead (fractional) for a boutique digital agency, leading marketing strategy and client work across beauty, fashion, lifestyle, wellness, and hospitality. I bring a data-led, hands-on approach to planning, performance, and cross-functional delivery across SEO, social media, email, paid media, and campaign execution. I’m highly organized and commercially minded, collaborating effectively with internal teams, freelancers, and external partners to drive measurable results.…Strategic, results-driven digital marketer with 5+ years of experience across brand, content, and multi-channel campaign marketing. I currently work as a Marketing Lead (fractional) for a boutique digital agency, leading marketing strategy and client work across beauty, fashion, lifestyle, wellness, and hospitality. I bring a data-led, hands-on approach to planning, performance, and cross-functional delivery across SEO, social media, email, paid media, and campaign execution. I’m highly organized and commercially minded, collaborating effectively with internal teams, freelancers, and external partners to drive measurable results.

Erika Mane

Writer, Copywriter, Content Producer, +6

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Strategic, results-driven digital marketer with 5+ years of experience across brand, content, and multi-channel campaign marketing. I currently work as a Marketing Lead (fractional) for a boutique digital agency, leading marketing strategy and client work across beauty, fashion, lifestyle, wellness, and hospitality. I bring a data-led, hands-on approach to planning, performance, and cross-functional delivery across SEO, social media, email, paid media, and campaign execution. I’m highly organized and commercially minded, collaborating effectively with internal teams, freelancers, and external partners to drive measurable results.…Strategic, results-driven digital marketer with 5+ years of experience across brand, content, and multi-channel campaign marketing. I currently work as a Marketing Lead (fractional) for a boutique digital agency, leading marketing strategy and client work across beauty, fashion, lifestyle, wellness, and hospitality. I bring a data-led, hands-on approach to planning, performance, and cross-functional delivery across SEO, social media, email, paid media, and campaign execution. I’m highly organized and commercially minded, collaborating effectively with internal teams, freelancers, and external partners to drive measurable results.

Available to hire

Strategic, results-driven digital marketer with 5+ years of experience across brand, content, and multi-channel campaign marketing. I currently work as a Marketing Lead (fractional) for a boutique digital agency, leading marketing strategy and client work across beauty, fashion, lifestyle, wellness, and hospitality.

I bring a data-led, hands-on approach to planning, performance, and cross-functional delivery across SEO, social media, email, paid media, and campaign execution. I’m highly organized and commercially minded, collaborating effectively with internal teams, freelancers, and external partners to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Marketing Lead (Fractional) at Image Digital Co.

January 1, 2026 - Present

Act as a strategic partner to the founder, shaping marketing direction for a boutique agency serving beauty, fashion, lifestyle, wellness and hospitality brands. Lead end-to-end marketing strategy across multiple client accounts, covering paid media, brand planning and growth objectives. Translate business goals into clear marketing roadmaps, briefs, and performance KPIs for internal teams and freelancers.

Digital Marketing Intern at NetSupport

April 1, 2025 - July 1, 2025

Contributed to a new product launch by conducting comprehensive competitor research to identify market gaps and inform strategic positioning and messaging. Created integrated marketing campaigns including high-converting email sequences (copy + visual design), social media content, and landing-page copy with design briefs for creative teams. Delivered measurable results through strategic content creation and campaign execution, using Mailchimp, Figma, and SEO best practices to drive conversions from concept to completion.

Freelance Content Writer & Digital Marketer

December 1, 2020 - Present

Produced SEO-optimised blog posts, product descriptions, landing pages, social media copy and email newsletters for clients across lifestyle, beauty and SaaS. Managed social media strategy and content production for clients including Summit SLS (NYC residential leasing brokerage) and Ling’s Moment (wedding florals brand). Delivered content for 22Words, producing Amazon product listings for a UK audience across multiple categories.

Freelance Content Writer at Self-employed

December 1, 2020 - Present

Produced SEO-optimized blog posts, product descriptions, landing pages, social media copy, and email newsletters for clients across lifestyle and beauty. Delivered ghostwritten articles seamlessly, incorporating client keywords and brand voice. Developed high-quality, SEO-focused blog posts informed by detailed SEO research.

Compliance Assistant at Beechwood Property Services

January 1, 2020 - March 1, 2020

Supported contract mobilisation by managing documentation and procedural requirements. Prepared and submitted accreditation and award applications, ensuring compliance with industry standards. Provided administrative support, ensuring operational efficiency.

Executive Assistant at Beechwood Property Services

December 1, 2018 - December 1, 2019

Collaborated on the successful launch of a new service department, managing communications and interdepartmental coordination. Delivered exceptional administrative and customer service support, enhancing operational workflow.

Blogger & Social Media Chair at Society19.com

January 1, 2017 - January 1, 2018

Wrote articles highlighting Manchester’s student lifestyle while managing and scheduling social media posts. Increased Instagram followers by 300+ in a month through strategic and engaging content. Coordinated with other university-based teams to develop content based on trending topics and strategic planning.

Diversity & Wellbeing Lead Ambassador at Students Union

January 1, 2017 - January 1, 2018

Organized impactful events for International Women’s Day, Black History Month, and workplace microaggression awareness. Managed event budgets, honed presentation skills, and networked with stakeholders to ensure event success.