Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Erin Waddington. I specialize in crafting compelling brand narratives and leading creative transformation at scale. With extensive experience managing agency and in-house creative teams for startups and global enterprises, I enjoy modernizing tech stacks, streamlining processes, and inspiring creative teams to deliver high-impact results. Over the years, I have collaborated with amazing partners like MLS, MLB, Paypal, USPS, Shopify, Visa, and others, consistently bridging creativity with business objectives through award-winning campaigns and landmark sponsorships. I'm passionate about fostering creativity and delivering meaningful brand experiences across marketing, product, and enterprise spaces.…Hi, I'm Erin Waddington. I specialize in crafting compelling brand narratives and leading creative transformation at scale. With extensive experience managing agency and in-house creative teams for startups and global enterprises, I enjoy modernizing tech stacks, streamlining processes, and inspiring creative teams to deliver high-impact results. Over the years, I have collaborated with amazing partners like MLS, MLB, Paypal, USPS, Shopify, Visa, and others, consistently bridging creativity with business objectives through award-winning campaigns and landmark sponsorships. I'm passionate about fostering creativity and delivering meaningful brand experiences across marketing, product, and enterprise spaces.

Erin Waddington

Creative Director, Art Director, Designer, +2





Hi, I'm Erin Waddington. I specialize in crafting compelling brand narratives and leading creative transformation at scale. With extensive experience managing agency and in-house creative teams for startups and global enterprises, I enjoy modernizing tech stacks, streamlining processes, and inspiring creative teams to deliver high-impact results. Over the years, I have collaborated with amazing partners like MLS, MLB, Paypal, USPS, Shopify, Visa, and others, consistently bridging creativity with business objectives through award-winning campaigns and landmark sponsorships. I'm passionate about fostering creativity and delivering meaningful brand experiences across marketing, product, and enterprise spaces.…Hi, I'm Erin Waddington. I specialize in crafting compelling brand narratives and leading creative transformation at scale. With extensive experience managing agency and in-house creative teams for startups and global enterprises, I enjoy modernizing tech stacks, streamlining processes, and inspiring creative teams to deliver high-impact results. Over the years, I have collaborated with amazing partners like MLS, MLB, Paypal, USPS, Shopify, Visa, and others, consistently bridging creativity with business objectives through award-winning campaigns and landmark sponsorships. I'm passionate about fostering creativity and delivering meaningful brand experiences across marketing, product, and enterprise spaces.

Available to hire

Hi, I’m Erin Waddington. I specialize in crafting compelling brand narratives and leading creative transformation at scale. With extensive experience managing agency and in-house creative teams for startups and global enterprises, I enjoy modernizing tech stacks, streamlining processes, and inspiring creative teams to deliver high-impact results.

Over the years, I have collaborated with amazing partners like MLS, MLB, Paypal, USPS, Shopify, Visa, and others, consistently bridging creativity with business objectives through award-winning campaigns and landmark sponsorships. I’m passionate about fostering creativity and delivering meaningful brand experiences across marketing, product, and enterprise spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Director, Global at Auctane

October 31, 2024 - July 25, 2025

Led rebranding of three flagship brands to modernize Auctane as a house of brands, improving brand consistency across products. Enhanced creative processes by modernizing the tech stack with design systems, DAM, QR tools, and Figma, boosting efficiency. Developed new creative strategy for the globally distributed team to better support Marketing, Product, and Enterprise projects, resulting in higher quality work and reduced timelines. Managed strategic agency and vendor partnerships with key partners like USPS, UPS, Royal Mail, DHL, Shopify, Wix, Woo, and PayPal.

Creative Director, Group at Netspend

January 31, 2024 - July 25, 2025

Oversaw an in-house creative team directing leadership, brand strategy, mentoring, agency and vendor management, and UX/UI Product branding. Increased creative budget to over $1M, implemented modern creative and marketing tech stacks improving efficiency by 80%. Directed production of a $4M+ sponsorship with Austin FC. Instituted team coaching and process improvements earning five Graphic Design USA Annual In-House Design Awards in 2021. Executed over 10,000 projects for Netspend brands and partnerships including PayPal, Samsung, Walmart, and Visa.

Creative Director at Socialmedia.org

January 31, 2014 - July 25, 2025

Created acquisition campaigns, customer lifecycle materials, and content strategy to support marketing. Designed and launched accessible, responsive websites improving conversion rates by 30% and website engagement by 60%. Managed vendor and partner relationships for website development, events, content, and marketing collateral.

Associate Creative Director at Somnio

January 31, 2013 - July 25, 2025

Produced interactive narrative campaigns and brand experiences for clients like Hewlett Packard and Dell, resulting in significant engagement and lead generation improvements. Managed project and client strategies including creative briefs and design documentation for top-tier clients like IBM and Cisco.

Senior Art Director at Bazaarvoice

January 31, 2012 - July 25, 2025

Designed sales enablement collateral and flexible design systems, doubling speed to sales. Developed and produced annual reports increasing leads by 90%. Supported creative presentations for IPO roadshows, designed interactive event displays boosting social engagement by 200%, and developed branded collateral for international and domestic events.

Associate Creative Director at Schematic

January 31, 2010 - July 25, 2025

Built and led creative teams dedicated to Dell’s account, executing campaigns that increased revenue by up to 50%. Managed projects including branding, video, digital advertising, and email campaigns for clients such as Dell, Nokia, and Microsoft. Awarded Schematic Award for Service & Contribution in 2008 and 2009.