Hi, I'm Ermina Righa, a highly organized and detail-oriented Virtual Assistant with a strong background in graphic design and administrative support. I excel at managing schedules, handling client communications, and using digital tools to enhance productivity. My approach combines excellent time management and problem-solving skills, enabling me to work independently and thrive in fast-paced environments. I have hands-on experience leading social media campaigns and content creation while maintaining a cohesive brand identity. I enjoy collaborating with teams to create effective marketing materials and streamlining administrative processes to improve overall workflow efficiency.…

Ermina Righa

Hi, I'm Ermina Righa, a highly organized and detail-oriented Virtual Assistant with a strong background in graphic design and administrative support. I excel at managing schedules, handling client communications, and using digital tools to enhance productivity. My approach combines excellent time management and problem-solving skills, enabling me to work independently and thrive in fast-paced environments. I have hands-on experience leading social media campaigns and content creation while maintaining a cohesive brand identity. I enjoy collaborating with teams to create effective marketing materials and streamlining administrative processes to improve overall workflow efficiency.…

Available to hire

Hi, I’m Ermina Righa, a highly organized and detail-oriented Virtual Assistant with a strong background in graphic design and administrative support. I excel at managing schedules, handling client communications, and using digital tools to enhance productivity. My approach combines excellent time management and problem-solving skills, enabling me to work independently and thrive in fast-paced environments.

I have hands-on experience leading social media campaigns and content creation while maintaining a cohesive brand identity. I enjoy collaborating with teams to create effective marketing materials and streamlining administrative processes to improve overall workflow efficiency.

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Work Experience

Social Media Executive | Administrator | Project Lead at Afarmers Media
January 1, 2025 - June 10, 2025
Developed and implemented social media strategies that increased audience engagement and platform reach by over 60%. Managed daily content creation, scheduling, and community management across Instagram, Facebook, and TikTok. Led multiple digital campaigns from ideation to execution, resulting in improved brand awareness and customer interaction. Coordinated project timelines, team deliverables, and communications to ensure successful campaign rollouts. Designed branded graphics, reels, and infographics to enhance visual storytelling and maintain a cohesive brand identity. Used analytics tools to track performance, optimize content, and report on growth metrics to stakeholders.
Social Media Executive | Administrator | Project Lead at Afarmers Media
January 1, 2025 - June 12, 2025
Developed and implemented social media strategies that increased audience engagement and platform reach by over 60%. Managed daily content creation, scheduling, and community management across Instagram, Facebook, and TikTok. Led multiple digital campaigns from ideation to execution, resulting in improved brand awareness and customer interaction. Coordinated project timelines, team deliverables, and communications to ensure successful campaign rollouts. Designed branded graphics, reels, and infographics to enhance visual storytelling and maintain a cohesive brand identity. Used analytics tools to track performance, optimize content, and report on growth metrics to stakeholders.
Graphic Designer & Administrative Assistant at Heccon Medical Company
September 7, 2024 - January 31, 2025
Created visually compelling graphics for print and digital media. Handled office administration, including invoicing, scheduling, and document management. Collaborated with clients to develop branding materials and design concepts. Streamlined workflow processes to improve overall team efficiency.
Virtual Assistant at Heccon Medical Company
September 7, 2024 - January 31, 2025
Managed daily administrative tasks, including email correspondence, scheduling, and file organization. Designed marketing content and promotional posters for social media and online platforms. Provided customer service support, responding to inquiries and resolving client concerns. Assisted with research, data entry, and compiling reports for business operations. Maintained CRM databases, updated client records, and tracked project progress.
Graphic Designer & Administrative Assistant at Heccon Medical Company
September 7, 2024 - January 31, 2025
Created visually compelling graphics for print and digital media. Handled office administration, including invoicing, scheduling, and document management. Collaborated with clients to develop branding materials and design concepts. Streamlined workflow processes to improve overall team efficiency.
Virtual Assistant at Heccon Medical Company
September 7, 2024 - January 31, 2025
Managed daily administrative tasks, including email correspondence, scheduling, and file organization. Designed marketing content and promotional posters for social media and online platforms. Provided customer service support, responding to inquiries and resolving client concerns. Assisted with research, data entry, and compiling reports for business operations. Maintained CRM databases, updated client records, and tracked project progress.

Education

BSc at Maasai Mara University
January 1, 2020 - December 31, 2020
BSc at Maasai Mara University
January 1, 2020 - December 31, 2020

Qualifications

Virtual Assistant Training (AlX Virtual Assistant Program)
January 1, 2025 - December 31, 2025
Graphic Design Certification (Ajira Digital Program)
January 1, 2024 - December 31, 2024
Virtual Assistant Training (AlX Virtual Assistant Program)
January 1, 2025 - December 31, 2025
Graphic Design Certification [Ajira Digital Program]
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Travel & Hospitality, Healthcare, Professional Services, Other
    Promotional Designs for Afarmers & Kajiado Women Project

    Designed posters, banners, and flyers for Afarmers and the Kajiado Women Project using Canva and Adobe Express. The designs aimed to promote agricultural awareness and women’s empowerment programs. I maintained brand consistency and delivered assets on schedule.

    Content Creation for YouTube Channel

    As the founder of Radiant of Hope TV, I write scripts, design thumbnails, and edit motivational Christian content in Swahili and English. I manage the publishing schedule and optimize titles and descriptions for SEO. This project showcases my video editing, storytelling, and digital content planning skills.

    Digital Marketing & Webinar Coordination

    Planned and promoted a webinar on social media and project management tools (Asana, Zoho, Buffer) for budding digital professionals. Designed digital posters using Canva, sent out invitations via Gmail, and managed RSVPs. I also provided live chat assistance during the session and followed up with feedback surveys afterward.

    Executive Virtual Assistant for Team Operations

    I provided administrative support, including managing team calendars via Google Calendar, organizing online meetings using Zoom, and professionally handling email correspondence. I also coordinated internal deadlines and follow-ups using Trello and Asana, ensuring smooth project workflows for a remote agritech team.

    Social Media Strategy and Management for Afarmers Media

    As a Virtual Assistant and Social Media Manager for Afarmers Media, I developed and implemented a strategic content plan across Facebook and LinkedIn. I created graphics using Canva, scheduled posts via Meta Business Suite, and engaged the audience with weekly themed content such as “Farm Plan Monday” and “Sauti ya Mkulima.” I also prepared monthly reports to analyze performance metrics and adjusted content strategies accordingly.