This olive oil label design integrates text with graphics to create a refined and elegant aesthetic. A premium look that boosts brand perception and shelf impact.
- Brand Designer
- Graphic Designer
- Packaging Designer
I’m Esaú Pintor Martín, a packaging and branding professional based in Arganda del Rey (Madrid) with over 20 years of end-to-end experience across strategic packaging, brand identity systems, prepress, and industrial…
I’m Esaú Pintor Martín, a packaging and branding professional based in Arganda del Rey (Madrid) with over 20 years of end-to-end experience across strategic packaging, brand identity systems, prepress, and industrial production. I combine brand strategy and creative leadership with deep technical understanding of artwork, printing systems, and manufacturing constraints—so the final pack looks iconic and is production-ready worldwide.
I’ve led packaging projects from strategic brief through to production for major FMCG and retail clients (including Don Simón, Pascual and Lucky Strike), and I co-founded Membi Graphics S.L., where I manage creative direction, brand strategy, and packaging execution across multiple markets. Alongside my work, I also co-lead PainterandBrox, supporting companies through brand and packaging coherence diagnostics and targeted demand-focused advisory for identity and shelf-performance challenges.
This olive oil label design integrates text with graphics to create a refined and elegant aesthetic. A premium look that boosts brand perception and shelf impact.
This sauce packaging design for ArteOliva showcases premium single-serve sachets featuring custom ingredient illustrations. The result is a functional and elegant packaging that enhances brand perception and makes the product stand out.
This milk packaging design for Gaza is a limited Christmas edition featuring playful holiday illustrations. A festive, eye-catching promotional pack that boosts brand connection and shelf appeal.
This orange juice packaging design for Condis features a 100% juice concept with a kraft paper background, emphasizing freshness, naturalness, and quality in a clean and minimal style.
In this packaging design project for vegetable creams for the Auchan brand, we developed a container that conveys naturalness, freshness, and flavor, fully aligned with the brand’s identity and consumer expectations. The design highlights the ingredients in an appetizing way, making shelf navigation easier and reinforcing the perception of a healthy and approachable product. The result is clear, attractive, and functional packaging that connects with the target audience and strengthens trust in the brand.
In this project of packaging design for the brand Ovoplus, we developed two products: egg whites and liquid egg. Our goal was to establish a common visual architecture that would allow the range to be quickly identified while reinforcing brand consistency on the shelf. To achieve this, we used a purple background as the base, creating an attractive contrast with Ovoplus’ corporate orange. This combination enhances product visibility while maintaining a strong link to the brand’s identity. The result is a packaging design that is modern, consistent, and functional.
This juice packaging design for Froiz features bold background colors, fruit illustrations, and dynamic splashes, with strong emphasis on the “no added sugars” message to highlight health benefits and freshness.
This Albariño wine label design uses an illustration of a fish tail and scales to instantly highlight the wine’s perfect pairing with seafood. The result is an elegant and symbolic label that strengthens consumer perception and reinforces the product’s identity.
For this Lucky Strike packaging redesign, we partnered with VML to refresh a flavor-focused range, implementing the brand's new image. The challenge was to highlight flavor differentiation within the strict tobacco packaging regulations. The result is a modern, consistent, and compliant design that improves visibility, reinforces Lucky Strike's heritage, and facilitates consumer navigation.
We developed the packaging design for a 125ml olive oil bottle, following the established brand guidelines to ensure consistency and recognition. The project involved both photography and creative direction, highlighting the product in a way that reinforces its premium positioning. The final design balances brand identity with an elegant and high-quality look, making the product stand out as a refined and trustworthy choice.
Responsible for creative and packaging design, ensuring alignment with brand strategies and marketing objectives, with a focus on print production quality and efficiency.
Creative strategy and business consultancy with CCO responsibilities on demand services for mid-to-large companies facing brand identity, packaging or visual coherence challenges. Leads strategic packaging diagnostics to identify positioning, range coherence and point-of-sale performance issues. Works on brand rejuvenation and brand creation projects, including range and identity development for beverage and food categories.
Creative direction and packaging design for international FMCG clients within a global agency environment, including coordination with marketing teams, agencies and print plants. Managed full packaging process delivery—from strategic concept to final artwork—often with simultaneous multi-market launches. Worked closely with strategy, copy and production teams to maintain brand coherence across touchpoints and provided brand guardianship across multiple European accounts.
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