I am a marketer, creator, strategist, and community-builder — a one-woman army who can ideate, plan, execute, analyze, and celebrate success. Whether it’s launching a brand, managing a grand event or driving digital growth, I bring passion, precision and persistence to every project I lead. I’m a dynamic marketing leader with 13+ years of experience delivering high-impact 360° campaigns, strategic partnerships, and brand growth stories that blend creativity with measurable business results. Known as a “one-woman marketing powerhouse,” I bring on-ground activation expertise, digital marketing mastery, and strategic partnership development. From driving 150% YoY growth and 50% cost savings to executing over 1,000 campaigns and brand collaborations, I’m recognized for my ability to make things happen — even with limited resources. I thrive on building meaningful brand experiences that connect consumers, communities, and companies — delivering both heart and ROI.

Esha Sandhu

I am a marketer, creator, strategist, and community-builder — a one-woman army who can ideate, plan, execute, analyze, and celebrate success. Whether it’s launching a brand, managing a grand event or driving digital growth, I bring passion, precision and persistence to every project I lead. I’m a dynamic marketing leader with 13+ years of experience delivering high-impact 360° campaigns, strategic partnerships, and brand growth stories that blend creativity with measurable business results. Known as a “one-woman marketing powerhouse,” I bring on-ground activation expertise, digital marketing mastery, and strategic partnership development. From driving 150% YoY growth and 50% cost savings to executing over 1,000 campaigns and brand collaborations, I’m recognized for my ability to make things happen — even with limited resources. I thrive on building meaningful brand experiences that connect consumers, communities, and companies — delivering both heart and ROI.

Available to hire
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Language

English
Fluent

Work Experience

Marketing Manager – Collaborations, Campaigns & Brand Growth at DLF City Centre Mall (Managed by JLL), Chandigarh, India
March 31, 2025 - March 31, 2025
Transformed a 15-year-old property into a thriving lifestyle destination by driving 360° brand repositioning and modern marketing strategies that boosted annual footfall by 45%. Designed and executed 1,000+ marketing activations, festivals, exhibitions, and collaborations with national brands, start-ups, and NGOs, achieving 150% YoY growth in ad revenue. Built partnerships with Radio Mirchi, ISB, TiE, and curated flagship community events like Iron Lady Awards and Daan Utsav NGO Fair with 150+ participants and 20 NGOs. Led digital transformation by introducing CRM-based marketing automation, content scheduling, and paid ad tracking, improving lead conversions by 35%. Managed end-to-end campaign strategy, creative production, and vendor partnerships on a $500K+ budget, while optimizing costs by 50%.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency), India
June 30, 2018 - June 30, 2018
Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups, and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations, and radio partnerships, achieving 4x engagement growth for key clients. Built long-term partnerships with 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.
Marketing & Brand Promotions Manager at PVR Cinemas (Entertainment & Retail Division)
June 1, 2015 - June 1, 2015
Managed marketing for 20+ cinema properties across North India, launching blockbuster campaigns and exclusive brand tie-ups with Pepsi, Nestlé, and L’Oréal. Introduced experiential cinema promotions and loyalty programs that grew ticket sales by 35% and customer retention by 25%. Oversaw influencer, media, and PR collaborations to elevate the PVR experience and enhance consumer delight.
Marketing & Communications Manager at 94.3 MY FM (Dainik Bhaskar Group)
October 31, 2016 - October 31, 2016
Created integrated media campaigns and corporate partnerships that increased advertiser ROI and brand reach by 30%. Designed content-led promotions that made RJ-led campaigns go viral — with one RJ crossing 100K+ Facebook followers (first in India).
Events & Brand Activation Manager at Yukti Multimedia / Redwood Events
December 31, 2013 - December 31, 2013
Executed large-scale B2C and B2B events, exhibitions, and on-ground activations for hospitality, telecom, and lifestyle clients. Handled sponsorships, budgets, and production coordination end-to-end, ensuring flawless execution under pressure.
Marketing Manager – Collaborations, Campaigns & Brand Growth at DLF City Centre Mall (Managed by JLL)
March 1, 2025 - March 1, 2025
Transformed a 15-year-old property into a thriving lifestyle destination by driving 360° brand repositioning and new-age marketing strategies that boosted annual footfall by 45%. Designed and executed 1,000+ marketing activations, festivals, exhibitions, and collaborations with national brands, startups, and NGOs — achieving 150% YoY growth in ad revenue. Built partnerships with Radio Mirchi, ISB, TIE, PVR and influential brands- organisations; curated flagship community events like Iron Lady Awards, Corporate Supersquad, Summer Camps, Joy of Giving Festival, Build & Bond, Meetups, Santa goes home and more. Led digital transformation — CRM-based marketing automation, content scheduling, and paid ad tracking — improving lead conversions by 35%. Managed end-to-end campaign strategy, creative production, and vendor partnerships on a $500K+ budget, while optimizing costs by 50%.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency), India
June 1, 2018 - June 1, 2018
Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations and radio partnerships, achieving 4x engagement growth for key clients. Developed long-term partnerships with over 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.
Marketing & Communications Manager at 94.3 MY FM (Dainik Bhaskar Group)
October 1, 2016 - October 1, 2016
Strategic: Created integrated media campaigns and corporate partnerships, increasing brand reach and advertiser ROI by 30% across key markets. Innovative: Designed content-led, RJ-driven promotions that went viral and boosted show engagement. Collaborative: Built strategic alliances and sponsorships to enrich content, drive listenership, and secure on-air gratifications. Results: Delivered high-ROI marketing through optimized budgets, digital innovation, and impactful PR activations.
Events & Brand Activation Manager at Yukti Multimedia / Redwood Events
December 1, 2013 - December 1, 2013
Executed large-scale B2C and B2B events, exhibitions, and on-ground activations for hospitality, telecom, and lifestyle clients. Handled sponsorships, budgets, and production coordination end-to-end, ensuring flawless execution under pressure.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency)
June 1, 2018 - June 1, 2018
Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations and radio partnerships, achieving 4x engagement growth for key clients. Developed long-term partnerships with over 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.

Education

MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025
PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025
Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025
Advanced Digital Marketing Certification at Young Urban Project
January 1, 2024 - November 2, 2025
Professional Digital Marketing Degree at Manipal University
January 11, 2030 - January 1, 2017
MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025
PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025
Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025
Advanced Digital Marketing Certification at Young Urban Project
January 1, 2024 - November 2, 2025
Professional Digital Marketing Degree at Manipal University
January 1, 2017 - November 2, 2025
MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025
PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025
Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025
Advanced Digital Marketing Certification at Young Urban Project
January 11, 2030 - January 1, 2024
Professional Digital Marketing Degree at Manipal University
January 11, 2030 - January 1, 2017

Qualifications

Advanced Digital Marketing Certification
January 1, 2024 - November 2, 2025
Professional Digital Marketing Degree
January 11, 2030 - January 1, 2017
DLF Excellence Award (2x) – Outstanding Marketing & Leasing Performance
January 11, 2030 - November 2, 2025
British Safety Council Award (2x) – Excellence in Stakeholder Communication, Consultation & Participation
January 11, 2030 - November 2, 2025
# Community Champion – Led NGO exhibitions and skill-based training for 150+ underprivileged participants
January 11, 2030 - November 2, 2025

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other