Experience Level
Language
English
Fluent
Work Experience
Marketing Manager – Collaborations, Campaigns & Brand Growth at DLF City Centre Mall (Managed by JLL), Chandigarh, India
March 31, 2025 - March 31, 2025Transformed a 15-year-old property into a thriving lifestyle destination by driving 360° brand repositioning and modern marketing strategies that boosted annual footfall by 45%. Designed and executed 1,000+ marketing activations, festivals, exhibitions, and collaborations with national brands, start-ups, and NGOs, achieving 150% YoY growth in ad revenue. Built partnerships with Radio Mirchi, ISB, TiE, and curated flagship community events like Iron Lady Awards and Daan Utsav NGO Fair with 150+ participants and 20 NGOs. Led digital transformation by introducing CRM-based marketing automation, content scheduling, and paid ad tracking, improving lead conversions by 35%. Managed end-to-end campaign strategy, creative production, and vendor partnerships on a $500K+ budget, while optimizing costs by 50%.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency), India
June 30, 2018 - June 30, 2018Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups, and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations, and radio partnerships, achieving 4x engagement growth for key clients. Built long-term partnerships with 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.
Marketing & Brand Promotions Manager at PVR Cinemas (Entertainment & Retail Division)
June 1, 2015 - June 1, 2015Managed marketing for 20+ cinema properties across North India, launching blockbuster campaigns and exclusive brand tie-ups with Pepsi, Nestlé, and L’Oréal. Introduced experiential cinema promotions and loyalty programs that grew ticket sales by 35% and customer retention by 25%. Oversaw influencer, media, and PR collaborations to elevate the PVR experience and enhance consumer delight.
Marketing & Communications Manager at 94.3 MY FM (Dainik Bhaskar Group)
October 31, 2016 - October 31, 2016Created integrated media campaigns and corporate partnerships that increased advertiser ROI and brand reach by 30%. Designed content-led promotions that made RJ-led campaigns go viral — with one RJ crossing 100K+ Facebook followers (first in India).
Events & Brand Activation Manager at Yukti Multimedia / Redwood Events
December 31, 2013 - December 31, 2013Executed large-scale B2C and B2B events, exhibitions, and on-ground activations for hospitality, telecom, and lifestyle clients. Handled sponsorships, budgets, and production coordination end-to-end, ensuring flawless execution under pressure.
Marketing Manager – Collaborations, Campaigns & Brand Growth at DLF City Centre Mall (Managed by JLL)
March 1, 2025 - March 1, 2025Transformed a 15-year-old property into a thriving lifestyle destination by driving 360° brand repositioning and new-age marketing strategies that boosted annual footfall by 45%. Designed and executed 1,000+ marketing activations, festivals, exhibitions, and collaborations with national brands, startups, and NGOs — achieving 150% YoY growth in ad revenue. Built partnerships with Radio Mirchi, ISB, TIE, PVR and influential brands- organisations; curated flagship community events like Iron Lady Awards, Corporate Supersquad, Summer Camps, Joy of Giving Festival, Build & Bond, Meetups, Santa goes home and more. Led digital transformation — CRM-based marketing automation, content scheduling, and paid ad tracking — improving lead conversions by 35%. Managed end-to-end campaign strategy, creative production, and vendor partnerships on a $500K+ budget, while optimizing costs by 50%.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency), India
June 1, 2018 - June 1, 2018Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations and radio partnerships, achieving 4x engagement growth for key clients. Developed long-term partnerships with over 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.
Marketing & Communications Manager at 94.3 MY FM (Dainik Bhaskar Group)
October 1, 2016 - October 1, 2016Strategic: Created integrated media campaigns and corporate partnerships, increasing brand reach and advertiser ROI by 30% across key markets. Innovative: Designed content-led, RJ-driven promotions that went viral and boosted show engagement. Collaborative: Built strategic alliances and sponsorships to enrich content, drive listenership, and secure on-air gratifications. Results: Delivered high-ROI marketing through optimized budgets, digital innovation, and impactful PR activations.
Events & Brand Activation Manager at Yukti Multimedia / Redwood Events
December 1, 2013 - December 1, 2013Executed large-scale B2C and B2B events, exhibitions, and on-ground activations for hospitality, telecom, and lifestyle clients. Handled sponsorships, budgets, and production coordination end-to-end, ensuring flawless execution under pressure.
Marketing Manager – Client Partnerships & Digital Strategy at Basic Concepts (Integrated Marketing Agency)
June 1, 2018 - June 1, 2018Delivered 30%+ improvement in campaign ROI for retail and entertainment clients through strategic digital planning, influencer tie-ups and experiential campaigns. Conceptualized launch campaigns integrating social media, mall activations and radio partnerships, achieving 4x engagement growth for key clients. Developed long-term partnerships with over 50+ small businesses, helping them scale brand visibility through customized digital roadmaps.
Education
MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025Advanced Digital Marketing Certification at Young Urban Project
January 1, 2024 - November 2, 2025Professional Digital Marketing Degree at Manipal University
January 11, 2030 - January 1, 2017MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025Advanced Digital Marketing Certification at Young Urban Project
January 1, 2024 - November 2, 2025Professional Digital Marketing Degree at Manipal University
January 1, 2017 - November 2, 2025MBA (Marketing & Finance) at Symbiosis University, Pune
January 11, 2030 - November 2, 2025PGDBA (Event Management, PR & Communications) at INLEAD, Gurgaon
January 11, 2030 - November 2, 2025Bachelor in Commerce (Hons. Financial Management) at Punjab University
January 11, 2030 - November 2, 2025Advanced Digital Marketing Certification at Young Urban Project
January 11, 2030 - January 1, 2024Professional Digital Marketing Degree at Manipal University
January 11, 2030 - January 1, 2017Qualifications
Advanced Digital Marketing Certification
January 1, 2024 - November 2, 2025Professional Digital Marketing Degree
January 11, 2030 - January 1, 2017DLF Excellence Award (2x) – Outstanding Marketing & Leasing Performance
January 11, 2030 - November 2, 2025British Safety Council Award (2x) – Excellence in Stakeholder Communication, Consultation & Participation
January 11, 2030 - November 2, 2025# Community Champion – Led NGO exhibitions and skill-based training for 150+ underprivileged participants
January 11, 2030 - November 2, 2025Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Other
Experience Level
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