B2B Account Manager at McCorkell Group

Led end-to-end B2B demand generation campaigns for enterprise and technology clients, integrating paid media, content, and email workflows to drive MQL and SQL growth. Developed campaign strategies aligned to client ICPs, buyer journeys, and pipeline objectives, ensuring measurable lead quality and conversion. Planned and executed B2B events (executive roundtables, workshops, industry seminars) to support pipeline creation and deepen customer relations, including venue sourcing, run-of-show development, speaker preparation, and on-site operations. Advised clients on event-led lead-generation strategies and post-event nurturing and follow-up workflows.

Marketing Manager at Start2 Group

Developed and executed multi-channel demand generation campaigns to drive awareness and program acquisition for Start2 programs across Singapore, Germany, and Japan. Implemented HubSpot segmentation and automated workflows to strengthen lead nurturing and improve conversion across the funnel. Served as strategic marketing advisor to portfolio startups, shaping GTM messaging, ICP targeting, and full-funnel paid and organic demand strategies. Created high-performing content (landing pages, case studies, nurture sequences) to support program acquisition and accelerate engagement. In Field Marketing & Partnerships, executed events (panels, roundtables, roadshows) and managed ecosystem partnerships (e.g., SGInnovate, Enterprise Singapore) to boost community reach and collaboration, including regional representation at ecosystem conferences.

Senior Executive, Brand Marketing at Samsung Electronics

Led Brand & Digital Marketing, including paid media, social, and SEO/SEM, driving increased online engagement and traffic by 1.2x year over year. Managed brand partnerships with Singtel and StarHub. Led e-commerce initiatives and coordinated One Samsung campaigns across business units. Managed agency relationships, crafting media and creative briefs to align with campaign objectives. In Events & Activation Management, executed flagship product launch events at venues such as the National Art Gallery and Marina Bay Sands, overseeing displays, consumer journey design, and brand consistency across nationwide activations. Led PR and KOL partnerships to secure strategic media coverage and amplify event reach.

Executive, Regional Brand Marketing at 5-hour Energy

Developed social media content calendars and managed execution across multiple markets (Singapore & Hong Kong). Created marketing collaterals and campaign assets tailored for digital and retail touchpoints. Led the product partnership launch with Sony Pictures for Venom: Let There Be Carnage, securing PR coverage and executing online/offline promotional campaigns.