Available to hire
I’m Esteban Lemm, a Sydney-based web and e-commerce specialist focused on Shopify development, SEO, and data-driven marketing. I design custom Shopify themes, optimise conversions, and leverage analytics to drive growth.
I help brands scale online with tailored product photography, UX improvements, and automated marketing workflows using Klaviyo, GA4, and Google Ads.
Skills
Language
English
Fluent
Spanish; Castilian
Fluent
German
Fluent
Work Experience
CSO – Shopify Development, SEO & Email Marketing at Freelance / Self-employed
March 1, 2024 - PresentAs a freelance CSO, I designed and implemented advanced Klaviyo flows and templates, conducted A/B testing on sign-up journeys and key variables, built custom Shopify sections and themes, and leveraged AI to analyse Google Search Console data for data-driven SEO improvements. I integrated AI into marketing workflows to automate asset creation, implemented structured data, and led CRO initiatives using first-party data. I also managed and optimised Google Ads accounts to improve ROAS and acquisition efficiency.
E-Commerce Manager at Made In Earth Gemstone Jewellery (AU & US)
May 1, 2023 - May 1, 2024Led product imagery development, restructured site navigation for SEO and user flows, devised product page strategies to reduce bounce and increase conversions, and crafted dynamic Klaviyo templates. Segmented customers by ADBT, AOV, CLV, and behavior to personalise campaigns, performed A/B tests across emails and site elements, and used GA4 to drive site improvements. Built loyalty programs and optimized Google Ads campaigns to improve ROAS and reduce CAC. Executed market and SEO analyses to refine strategies and increase CLV.
Growth & Marketing Coordinator at Mudra Manager (SaaS Start-Up) – BSC DeFi Asset Manager
October 1, 2020 - March 1, 2023Led client engagements to tailor token and platform solutions, presented value propositions to investors, and managed multi-channel campaigns. Scaled token market cap beyond $2M while maintaining liquidity, promoted services across third-party platforms, audited internal processes for efficiency, defined KPIs, and tracked performance with stakeholder reports. Built GTM strategies for product launches and end-to-end go-to-market coordination with development timelines.
Education
International Baccalaureate Diploma at German International School Sydney (GISS)
January 11, 2030 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services
Skills
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