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I am an international localisation and brand voice consultant specialising in English–French transcreation for luxury and global lifestyle brands. My background spans editorial and marketing roles at Vogue International, ASOS, and RadSwan, with experience across fashion, beauty, and e-commerce. This combination of editorial and commercial work informs how I approach localisation today — ensuring that brand voice, tone, and cultural nuance remain consistent across markets. I support brands with language strategy, brand voice adaptation, and cultural localisation, helping teams communicate clearly and confidently during periods of international growth and expansion. I often work with brands entering or scaling within French-speaking markets, ensuring their voice travels across cultures with clarity and credibility. My academic background in journalism focused on global media and cultural adaptation, with research centred on how international brands translate identity across cultures. Alongside my consultancy work, I am building a specialist studio focused on cross-cultural brand positioning and editorial-led localisation, launching later this year.…I am an international localisation and brand voice consultant specialising in English–French transcreation for luxury and global lifestyle brands. My background spans editorial and marketing roles at Vogue International, ASOS, and RadSwan, with experience across fashion, beauty, and e-commerce. This combination of editorial and commercial work informs how I approach localisation today — ensuring that brand voice, tone, and cultural nuance remain consistent across markets. I support brands with language strategy, brand voice adaptation, and cultural localisation, helping teams communicate clearly and confidently during periods of international growth and expansion. I often work with brands entering or scaling within French-speaking markets, ensuring their voice travels across cultures with clarity and credibility. My academic background in journalism focused on global media and cultural adaptation, with research centred on how international brands translate identity across cultures. Alongside my consultancy work, I am building a specialist studio focused on cross-cultural brand positioning and editorial-led localisation, launching later this year.

Estelle A

Writer, Copywriter, Marketing Consultant, +3

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I am an international localisation and brand voice consultant specialising in English–French transcreation for luxury and global lifestyle brands. My background spans editorial and marketing roles at Vogue International, ASOS, and RadSwan, with experience across fashion, beauty, and e-commerce. This combination of editorial and commercial work informs how I approach localisation today — ensuring that brand voice, tone, and cultural nuance remain consistent across markets. I support brands with language strategy, brand voice adaptation, and cultural localisation, helping teams communicate clearly and confidently during periods of international growth and expansion. I often work with brands entering or scaling within French-speaking markets, ensuring their voice travels across cultures with clarity and credibility. My academic background in journalism focused on global media and cultural adaptation, with research centred on how international brands translate identity across cultures. Alongside my consultancy work, I am building a specialist studio focused on cross-cultural brand positioning and editorial-led localisation, launching later this year.…I am an international localisation and brand voice consultant specialising in English–French transcreation for luxury and global lifestyle brands. My background spans editorial and marketing roles at Vogue International, ASOS, and RadSwan, with experience across fashion, beauty, and e-commerce. This combination of editorial and commercial work informs how I approach localisation today — ensuring that brand voice, tone, and cultural nuance remain consistent across markets. I support brands with language strategy, brand voice adaptation, and cultural localisation, helping teams communicate clearly and confidently during periods of international growth and expansion. I often work with brands entering or scaling within French-speaking markets, ensuring their voice travels across cultures with clarity and credibility. My academic background in journalism focused on global media and cultural adaptation, with research centred on how international brands translate identity across cultures. Alongside my consultancy work, I am building a specialist studio focused on cross-cultural brand positioning and editorial-led localisation, launching later this year.

Available to hire

I am an international localisation and brand voice consultant specialising in English–French transcreation for luxury and global lifestyle brands.

My background spans editorial and marketing roles at Vogue International, ASOS, and RadSwan, with experience across fashion, beauty, and e-commerce. This combination of editorial and commercial work informs how I approach localisation today — ensuring that brand voice, tone, and cultural nuance remain consistent across markets.

I support brands with language strategy, brand voice adaptation, and cultural localisation, helping teams communicate clearly and confidently during periods of international growth and expansion.

I often work with brands entering or scaling within French-speaking markets, ensuring their voice travels across cultures with clarity and credibility.

My academic background in journalism focused on global media and cultural adaptation, with research centred on how international brands translate identity across cultures.

Alongside my consultancy work, I am building a specialist studio focused on cross-cultural brand positioning and editorial-led localisation, launching later this year.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

Twi

Fluent

English

Fluent

Work Experience

Marketing Content Manager at RadSwan

September 1, 2020 - January 1, 2021

Launched US and International websites within a month; created and produced digital and non-digital content across all platforms reaching an audience of 30k+ (website copy, social media, newsletters, press releases, booklets and blog posts); developed and executed creative marketing strategies to increase brand awareness, engagement and revenue; planned editorial, social media and email marketing calendars; collaborated with influencers; managed freelance graphic designers and video editors; led a diverse team to ensure locally relevant customer service; liaised with CEO and other senior stakeholders.

Freelance Writer & Transcreator at Self-employed (London & Paris)

September 1, 2019 - Present

London & Paris-based freelance writer and transcreator, helping brands understand the cultural nuances of the French market and adapt their stories for French audiences across multiple channels. Clients include Pai Skincare, Refinery29, Hayu, Dazed Studio, lululemon and The Founded.

Social Editorial Producer at Condé Nast International (Vogue International)

September 1, 2017 - August 1, 2019

Elevated stories across platforms for Vogue Paris, British Vogue and Vogue En Español; outlined creative treatments and narratives for each edition while preserving each title’s voice and heritage; ensured language and content were accessible to multilingual communities; planned original, brand-defining stories and produced them with a team of designers; created short-form copy (gallery intros, captions and social copy) to apply the Vogue editorial angle; monitored performance and used analytics to drive impactful content.

Web Journalist at Première.fr

July 1, 2011 - October 1, 2011

Wrote daily posts for the TV show section of the Premiere.fr website.

International Editorial Intern, Content and Engagement Team at ASOS.com, London

November 1, 2012 - June 1, 2013

Defined relevant content for the homepages and marketing emails; translated website copy from English to French; wrote and translated fashion news for ASOS’ Daily Destination; briefed and wrote newsletters adhering to guidelines; product merchandising – populating bespoke homepage and emails; translated seasonal campaigns, promotional activities, competitions, surveys, T&Cs and shipping policies.

International Editorial Assistant, Content and Engagement Team at ASOS.com, London

July 1, 2013 - April 1, 2016

Defined content for the French market; maintained relationships with influencers; monitored product placement; wrote for ASOS Magazine and the Fashion & Beauty Feed in French and English; created bespoke content for newsletters and campaigns; translated campaigns and policies.

Junior Editor, Content and Engagement Team at ASOS.com, London

May 1, 2016 - August 1, 2017

Created bespoke editorial and social content for the French market; scouted diverse talents to promote brand awareness; maintained relationships with influencers; wrote for ASOS Magazine and brand channels in French and English; led localization of content for the French audience.

Production Assistant at Strawberry Blonde

September 1, 2012 - October 1, 2012

Scouted locations and secured authorisations (museums, fashion show backstage); negotiated and maintained budgets; coordinated team schedules.

Fashion News and Features Assistant at Grazia Magazine, Paris

October 1, 2011 - October 1, 2012

Researched and wrote a weekly fashion column; styled shopping pages; transcribed and translated interviews; sourced samples for photo-shoots; coordinated Fashion Month schedules for Deputy Editor and Fashion Editor.