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I am Sara Esther Torres Heredia, a Social Media Manager with over 10 years of experience leading digital strategies, content creation, paid campaigns, and community management for brands in Spain and Latin America. I blend creativity with strategic vision and a data-driven mindset to design, execute, and optimize cross-platform content (IG, TikTok, Facebook, YouTube, LinkedIn) that translates business goals into measurable growth. I thrive in collaborating with multidisciplinary teams of designers, paid media specialists, and developers to elevate brands in wellness, health, education, energy, consumer, and lifestyle sectors.…I am Sara Esther Torres Heredia, a Social Media Manager with over 10 years of experience leading digital strategies, content creation, paid campaigns, and community management for brands in Spain and Latin America. I blend creativity with strategic vision and a data-driven mindset to design, execute, and optimize cross-platform content (IG, TikTok, Facebook, YouTube, LinkedIn) that translates business goals into measurable growth. I thrive in collaborating with multidisciplinary teams of designers, paid media specialists, and developers to elevate brands in wellness, health, education, energy, consumer, and lifestyle sectors.

Sara Esther Torres Heredia

Content Creator, Content Strategist, Marketing Strategist, +1

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I am Sara Esther Torres Heredia, a Social Media Manager with over 10 years of experience leading digital strategies, content creation, paid campaigns, and community management for brands in Spain and Latin America. I blend creativity with strategic vision and a data-driven mindset to design, execute, and optimize cross-platform content (IG, TikTok, Facebook, YouTube, LinkedIn) that translates business goals into measurable growth. I thrive in collaborating with multidisciplinary teams of designers, paid media specialists, and developers to elevate brands in wellness, health, education, energy, consumer, and lifestyle sectors.…I am Sara Esther Torres Heredia, a Social Media Manager with over 10 years of experience leading digital strategies, content creation, paid campaigns, and community management for brands in Spain and Latin America. I blend creativity with strategic vision and a data-driven mindset to design, execute, and optimize cross-platform content (IG, TikTok, Facebook, YouTube, LinkedIn) that translates business goals into measurable growth. I thrive in collaborating with multidisciplinary teams of designers, paid media specialists, and developers to elevate brands in wellness, health, education, energy, consumer, and lifestyle sectors.

Available to hire

I am Sara Esther Torres Heredia, a Social Media Manager with over 10 years of experience leading digital strategies, content creation, paid campaigns, and community management for brands in Spain and Latin America.

I blend creativity with strategic vision and a data-driven mindset to design, execute, and optimize cross-platform content (IG, TikTok, Facebook, YouTube, LinkedIn) that translates business goals into measurable growth. I thrive in collaborating with multidisciplinary teams of designers, paid media specialists, and developers to elevate brands in wellness, health, education, energy, consumer, and lifestyle sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Beginner

Work Experience

Responsable de Comunicación y Redes Sociales at SUPERCUIDADORES

April 1, 2023 - Present

Design and execution of marketing plan and content calendar for Spain and LATAM; leadership of social media strategy across IG, Facebook, TikTok, LinkedIn, X; social-first content focusing on immigration, training and job opportunities; coordination of press notes, media relations, and organization of the annual Premios SUPERCUIDADORES gala; analysis and reporting with Metricool, Meta Ads Manager and SemRush; management of organic and paid campaigns; design of creatives using Adobe tools; produced own course for Fundación Telefónica (>60 attendees).

Social Media Manager at WASCON BLUE MEXICO

January 1, 2018 - December 31, 2021

Strategic planning of social media and digital branding; account management; development of commercial proposals and reporting; creation of content aligned to business objectives; achieved +30% conversion of leads to active clients through optimized campaigns.

Social Media Manager at 10 Y.AGENCY

January 1, 2016 - January 1, 2018

Management of social networks for hospitality brands nationwide; execution of strategies, reporting and creative proposals; campaigns focused on engagement and positioning; +40% increase in engagement through creative content and campaigns.