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I am a strategic business and marketing leader with a proven track record of driving multi-billion-naira growth across real estate, hospitality, beauty, and lifestyle industries. I excel at integrating marketing, content, and business development into scalable systems, consistently increasing customer engagement, brand equity, and long-term profitability across diverse sectors. Content is where strategy meets soul for me. I believe in storytelling as a way to heal, inspire, and create genuine connection. Marketing isn’t just business to me; it’s human. I combine creativity with strategy, numbers with narrative, and vision with execution to move the needle and create lasting impact.…I am a strategic business and marketing leader with a proven track record of driving multi-billion-naira growth across real estate, hospitality, beauty, and lifestyle industries. I excel at integrating marketing, content, and business development into scalable systems, consistently increasing customer engagement, brand equity, and long-term profitability across diverse sectors. Content is where strategy meets soul for me. I believe in storytelling as a way to heal, inspire, and create genuine connection. Marketing isn’t just business to me; it’s human. I combine creativity with strategy, numbers with narrative, and vision with execution to move the needle and create lasting impact.

Esther Onyerikwu

Marketing Strategist, Content Creator, Brand Strategist, +1

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I am a strategic business and marketing leader with a proven track record of driving multi-billion-naira growth across real estate, hospitality, beauty, and lifestyle industries. I excel at integrating marketing, content, and business development into scalable systems, consistently increasing customer engagement, brand equity, and long-term profitability across diverse sectors. Content is where strategy meets soul for me. I believe in storytelling as a way to heal, inspire, and create genuine connection. Marketing isn’t just business to me; it’s human. I combine creativity with strategy, numbers with narrative, and vision with execution to move the needle and create lasting impact.…I am a strategic business and marketing leader with a proven track record of driving multi-billion-naira growth across real estate, hospitality, beauty, and lifestyle industries. I excel at integrating marketing, content, and business development into scalable systems, consistently increasing customer engagement, brand equity, and long-term profitability across diverse sectors. Content is where strategy meets soul for me. I believe in storytelling as a way to heal, inspire, and create genuine connection. Marketing isn’t just business to me; it’s human. I combine creativity with strategy, numbers with narrative, and vision with execution to move the needle and create lasting impact.

Available to hire

I am a strategic business and marketing leader with a proven track record of driving multi-billion-naira growth across real estate, hospitality, beauty, and lifestyle industries. I excel at integrating marketing, content, and business development into scalable systems, consistently increasing customer engagement, brand equity, and long-term profitability across diverse sectors.

Content is where strategy meets soul for me. I believe in storytelling as a way to heal, inspire, and create genuine connection. Marketing isn’t just business to me; it’s human. I combine creativity with strategy, numbers with narrative, and vision with execution to move the needle and create lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Associate at Mobus Property Nigeria Ltd.

June 1, 2024 - Present

Generated over ₦3 billion in property sales within 12 months through strategic digital campaigns. Designed and executed Meta ad campaigns with an average 30% conversion rate and achieved consistent 5–7x ROAS by targeting high-net-worth individuals and diaspora investors. Developed sales funnels that reduced lead drop-off by over 40%, shortening luxury real estate sales cycles. Spearheaded digital storytelling campaigns that repositioned Mobus as a trusted lifestyle and investment brand, increasing social engagement by 120% year-over-year. Coordinated with property consultants to align campaigns with buyer psychology, resulting in increased repeat client referrals.

Head Marketing & Content Strategist at Gallery Hospitality Management Company

March 31, 2025 - September 1, 2025

Developed integrated marketing campaigns across five facilities (Cove Bakery & Restaurant, Gallery Pizza, Gallery Wellness Hub, Gallery Roasthouse, Nekter Lounge), boosting group-wide revenue by 150% year-over-year. Created tailored content strategies for each outlet while maintaining unified branding. Produced digital ads yielding 6–8x ROAS and drove a 200% increase in delivery sales for Gallery Pizza and Cove Bakery. Executed wellness campaigns increasing gym memberships and pool/tennis usage by 60%. Elevated Nekter Lounge as a premier nightlife brand with influencer-driven events and cross-promotional systems that increased customer lifetime value by 45%.

Business Developer & Marketing Strategist at Chifa Restaurant

March 31, 2025 - September 1, 2025

Launched Chifa Restaurant generating ₦51 million in revenue within the first 4 weeks through strategic influencer marketing, digital campaigns, and experiential events. Positioned Chifa as Abuja’s premium dining destination with 95% table occupancy rates. Built a multi-channel content system tripling organic brand mentions and driving sustained foot traffic. Developed partnerships with lifestyle creators and high-net-worth individuals to ensure repeat premium clientele. Introduced seasonal campaigns and menu storytelling that increased average customer spend by 40%.

Business Developer & Client Acquisition Lead at Bellissima Casa by S & L

May 31, 2024 - September 1, 2025

Secured six high-ticket clients within 60 days, generating multi-million naira contracts and long-term retainers. Built targeted client acquisition funnels for high-net-worth individuals, real estate developers, and corporate clients. Crafted tailored proposals that won contracts against established competitors. Directed visual storytelling campaigns with a 300% increase in social engagement and inbound leads. Developed client relationship nurturing systems achieving a 70% referral rate.

Marketing Strategist & Content Creator at Milky Express Nigeria Ltd.

June 30, 2023 - September 1, 2025

Designed and implemented a digital content strategy positioning Milky Express as the leading lactation brand in Nigeria. Produced influencer and user-generated content highlighting product functionality and lifestyle appeal, resulting in consistent product sell-outs. Managed Instagram and TikTok campaigns boosting engagement by 200% in 3 months and doubling order frequency. Built a trusted community brand driven by storytelling around motherhood and wellness.

Marketing & Business Growth Partner at Jameela Ghali Ltd.

August 31, 2022 - September 1, 2025

Led brand repositioning and content strategy transforming Jameela Ghali into a sought-after luxury beauty parlor in Abuja. Produced emotionally resonant content showcasing premium treatments that increased bookings from affluent clients. Implemented Instagram-first campaigns with short-form video content, driving consistent appointment backlogs. Developed influencer partnerships creating authentic testimonials and community credibility. Established loyalty and referral systems increasing repeat bookings by 45%.

Content Marketing & Growth Strategist at Ruby By Oge

November 30, 2021 - September 1, 2025

Created content and marketing systems that positioned Ruby By Oge as an authentic, premium skincare brand with strong lifestyle appeal. Produced educational and emotive storytelling content around skincare routines and transformations. Developed UGC-style campaigns boosting online sales and brand awareness. Supported consistent content workflows across Instagram and TikTok resulting in sustainable growth. Designed conversion-focused campaigns to turn social visibility into sales and brand trust.