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Hi there! I'm Eugene Teh, a dynamic global and regional marketing leader with a track record across the US, Europe, China, and Asia. I excel at turning data-driven market forecasts into go-to-market strategies that generate revenue and fuel sales funnels, in both B2B and B2C contexts. I enjoy building strong brands, optimizing digital presence, and leveraging automation and AI to drive efficiency and impact. In my work, I partner with cross-functional teams to turn insights into measurable growth. I love mapping customer journeys, setting fiscally responsible budgets, and creating scalable marketing programs that deliver tangible results across digital, partnerships, and offline channels.…Hi there! I'm Eugene Teh, a dynamic global and regional marketing leader with a track record across the US, Europe, China, and Asia. I excel at turning data-driven market forecasts into go-to-market strategies that generate revenue and fuel sales funnels, in both B2B and B2C contexts. I enjoy building strong brands, optimizing digital presence, and leveraging automation and AI to drive efficiency and impact. In my work, I partner with cross-functional teams to turn insights into measurable growth. I love mapping customer journeys, setting fiscally responsible budgets, and creating scalable marketing programs that deliver tangible results across digital, partnerships, and offline channels.

Eugene Teh

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi there! I'm Eugene Teh, a dynamic global and regional marketing leader with a track record across the US, Europe, China, and Asia. I excel at turning data-driven market forecasts into go-to-market strategies that generate revenue and fuel sales funnels, in both B2B and B2C contexts. I enjoy building strong brands, optimizing digital presence, and leveraging automation and AI to drive efficiency and impact. In my work, I partner with cross-functional teams to turn insights into measurable growth. I love mapping customer journeys, setting fiscally responsible budgets, and creating scalable marketing programs that deliver tangible results across digital, partnerships, and offline channels.…Hi there! I'm Eugene Teh, a dynamic global and regional marketing leader with a track record across the US, Europe, China, and Asia. I excel at turning data-driven market forecasts into go-to-market strategies that generate revenue and fuel sales funnels, in both B2B and B2C contexts. I enjoy building strong brands, optimizing digital presence, and leveraging automation and AI to drive efficiency and impact. In my work, I partner with cross-functional teams to turn insights into measurable growth. I love mapping customer journeys, setting fiscally responsible budgets, and creating scalable marketing programs that deliver tangible results across digital, partnerships, and offline channels.

Available to hire

Hi there! I’m Eugene Teh, a dynamic global and regional marketing leader with a track record across the US, Europe, China, and Asia. I excel at turning data-driven market forecasts into go-to-market strategies that generate revenue and fuel sales funnels, in both B2B and B2C contexts. I enjoy building strong brands, optimizing digital presence, and leveraging automation and AI to drive efficiency and impact. In my work, I partner with cross-functional teams to turn insights into measurable growth.

I love mapping customer journeys, setting fiscally responsible budgets, and creating scalable marketing programs that deliver tangible results across digital, partnerships, and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Head of Marketing at Storefriendly

August 1, 2023 - Present

Led full restructuring of marketing and go-to-market strategy, reallocating budget across channels and redefining customer acquisition priorities, resulting in 2x growth in leads and acquisition volume over 24 months. Spearheaded an industry-first 1st party online booking engine integrated with ERP, strategizing CRM integrations, automations, and customer segmentation, delivering visibility to new business intelligence, and reconfiguring the customer journey and service blueprint, with 20% reduction in admin time and 10% increase in direct online sales within the first month. Directed PR efforts securing over $500k in media coverage in six months. Redeveloped the website for branding, SEO, and AI visibility, increasing monthly traffic 3x and key conversions by 10% in six months. Built multi-channel marketing and advertising partnerships with Shopee, FairPrice Finest, Qanvast, Huttons, and AFC Asian Cup 2027 qualifiers promotions.

Head of Marketing at Moovaz

June 1, 2023 - August 1, 2023

Designed a lead generation strategy from scratch (SEM, SEO, and affiliate) delivering 1.5x ROI within the first month of marketing operations. Realigned the company’s post-pivot branding and restructured the B2B service offering; developed CRM integrations and automations to enable deeper business intelligence and improved customer onboarding.

Senior Global Marketing Manager at Santa Fe Relocation

July 1, 2020 - May 1, 2023

Managed a seven-figure global marketing budget for consumer business across 38 countries. Created a new consumer brand and website, achieving 2500+ monthly organic visits through content strategy and SEO, and executed OOH marketing in Hong Kong to boost leads by 50% in one month. Initiated website translation/localization across 11 European and Chinese offices, increasing conversion rates up to 100%. Led PR efforts across mainstream and online media and built local partnerships with expat clubs and community groups.

Digital Marketing Manager at YSQ International

March 1, 2020 - April 1, 2020

Pioneered a new division with Ecommerce Director, managing a regional marketing team of 4. Reduced marketing spend by 40% through re-evaluation of brand sponsorships and KPI alignment.

Marketing Manager at United Points

February 1, 2019 - February 1, 2020

Achieved the company’s first $5,000 B2B-B2C revenue with an employee rewards platform; launched a B2B card merchants and privileges platform for Asia with Mastercard Easysavings for SMEs; led ABM initiatives with educational institutions and secured 1 new client through targeted outreach. Built brand identity and website from scratch and led the first 50 merchant acquisitions.

Digital Marketing Executive at Royal Albatross

June 1, 2017 - February 1, 2019

Managed a six-figure marketing budget to grow monthly online ticket revenue by nearly 200% in one year. Increased monthly organic traffic by 500% through SEO, improved TripAdvisor reviews from 40 to 80, and implemented an abandoned cart recovery strategy achieving approximately 10% recovery.

Marketing Executive at HelperGo

March 1, 2016 - June 1, 2017

Developed customer segments and collaborated with the tech team to build an EDM mailing system and CRM. Drove user growth by 60% and revenue by 70% over 6 months through targeted social media and SEO/SEM; achieved first-page rankings for high-traffic keywords and launched two microsites and a company blog.

Associate Lecturer at Ngee Ann Polytechnic

October 1, 2024 - September 1, 2025

Adjunct lecturer for marketing modules under the School of Business and Accountancy for CET students.

Volunteer Leader at Our Caretalyst

June 1, 2012 - December 1, 2017

Organizing committee member for Our Caretalyst, part of City Care; coordinated projects for underprivileged and disabled youths, including humanitarian mission trips to Medan and Yangon (2012, 2016, 2017).