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A purpose-driven communications and marketing leader with 10+ years of experience building full-funnel strategies that grow membership, registrations, and community engagement across education, government, nonprofit, and retail in Canada and Asia. Known for marketing leadership, team development, operational rigor, and collaborative stakeholder management that turns strategy into execution. As a data-informed marketer and content strategist, I leverage SEO/SEM, analytics, integrated marketing & communications strategies, and multi-channel storytelling to deliver measurable business outcomes. Skilled in coaching teams, launching campaigns, and creating governance-ready content systems that scale impact, you can count on me to take your team and business to the next level!…A purpose-driven communications and marketing leader with 10+ years of experience building full-funnel strategies that grow membership, registrations, and community engagement across education, government, nonprofit, and retail in Canada and Asia. Known for marketing leadership, team development, operational rigor, and collaborative stakeholder management that turns strategy into execution. As a data-informed marketer and content strategist, I leverage SEO/SEM, analytics, integrated marketing & communications strategies, and multi-channel storytelling to deliver measurable business outcomes. Skilled in coaching teams, launching campaigns, and creating governance-ready content systems that scale impact, you can count on me to take your team and business to the next level!

Evander Lim

Verified

Marketing Strategist, Marketing Consultant, Digital Marketer, +3

5.0 (1 review)

A purpose-driven communications and marketing leader with 10+ years of experience building full-funnel strategies that grow membership, registrations, and community engagement across education, government, nonprofit, and retail in Canada and Asia. Known for marketing leadership, team development, operational rigor, and collaborative stakeholder management that turns strategy into execution. As a data-informed marketer and content strategist, I leverage SEO/SEM, analytics, integrated marketing & communications strategies, and multi-channel storytelling to deliver measurable business outcomes. Skilled in coaching teams, launching campaigns, and creating governance-ready content systems that scale impact, you can count on me to take your team and business to the next level!…A purpose-driven communications and marketing leader with 10+ years of experience building full-funnel strategies that grow membership, registrations, and community engagement across education, government, nonprofit, and retail in Canada and Asia. Known for marketing leadership, team development, operational rigor, and collaborative stakeholder management that turns strategy into execution. As a data-informed marketer and content strategist, I leverage SEO/SEM, analytics, integrated marketing & communications strategies, and multi-channel storytelling to deliver measurable business outcomes. Skilled in coaching teams, launching campaigns, and creating governance-ready content systems that scale impact, you can count on me to take your team and business to the next level!

Available to hire

A purpose-driven communications and marketing leader with 10+ years of experience building full-funnel strategies that grow membership, registrations, and community engagement across education, government, nonprofit, and retail in Canada and Asia. Known for marketing leadership, team development, operational rigor, and collaborative stakeholder management that turns strategy into execution.

As a data-informed marketer and content strategist, I leverage SEO/SEM, analytics, integrated marketing & communications strategies, and multi-channel storytelling to deliver measurable business outcomes. Skilled in coaching teams, launching campaigns, and creating governance-ready content systems that scale impact, you can count on me to take your team and business to the next level!

Skills

Experience Level

Expert

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Intermediate

Adobe Dreamweaver

Intermediate

Music Theory

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Marketing & Communications Specialist at YMCA Calgary

June 1, 2025 - March 1, 2026

Provided strategic marketing and communications guidance and support to multiple facilities and business units by aligning business goals with organizational priorities in partnership with communications, web & digital teams, an external agency, and media. Led a full-funnel seasonal growth plan for a community-focused program brand, integrating paid, earned, and owned storytelling tactics and driving YOY growth in new memberships, program fill rates, and web traffic. Built content planning calendars, cadences, and governance frameworks to streamline cross-department storytelling, and directed a community mural capital project to increase brand and program visibility. Spearheaded holiday and community engagement campaigns end-to-end, including landing page copywriting, email and social promotion, and coaching coordinators on content creation and execution. Applied market research insights to improve performance for landing pages and campaign goals.

Marketing Strategist at City of Calgary

July 1, 2024 - June 20, 2025

Digital Strategist at ABM College

January 1, 2022 - June 1, 2024

Collaborated with the CEO, Head of Marketing & Admissions, an internal creative team, a web agency, internal stakeholders, and external partners across business, corporate, and CSR programs. Identified a strategic gap in a content-dependent social media model; moved content creation in-house and developed roles to strengthen editorial execution, resulting in increased engagement and follower growth within three months. Devised a data-informed go-to-market content strategy across student acquisition and community engagement, including in-house paid media buying, and produced content across web landing pages, email, ads, and social alongside a designer and content creator, driving YOY growth in branded search. Initiated and led recruitment webinar programming and SEO-optimized web content, achieving record conversion rates and formalizing sessions as a core recruitment strategy. Led communications and digital strategies for a multi-partner career fair, increasing turnout through targeted

Digital Marketing Specialist at Dilawri Group of Companies

October 1, 2019 - September 1, 2021

Managed digital marketing for nine luxury and volume dealerships using full-funnel strategies spanning SEO/SEM, CRO, paid and organic social media, email marketing, and external listings (including major automotive listing sites and dealership merchandising). Drove significant growth in leads and implemented loyalty and retention initiatives, including a confidence-based loyalty program and improvements to the review process to increase sales and reviews during the pandemic. Directed an automotive launch event and press interviews, securing local media coverage and delivering strong same-day sales outcomes that exceeded targets.

Marketing Consultant (Freelance)

January 1, 2019 - Present

Developed integrated marketing and content plans, creative, and web assets for SMEs (including website builds and content packaging) under the Canadian Digital Adoption Program. Led go-to-market launch initiatives for a virtual trades training provider across Alberta and Saskatchewan, coordinating media relations, press release, and pitching to secure coverage and drive substantial LinkedIn impressions growth. Provided marketing advisory support to a wellness practice and a first-responder-focused nonprofit by coaching founders and virtual assistants on AI-powered marketing operations, content planning, and standards/guidelines across external and internal channels.

Education

Bachelor of Business Administration (Marketing & Management) at National University of Singapore

May 2, 2026 - May 2, 2026

Bachelor’s Degree in Business Administration (Marketing & Management) at National University of Singapore