Everything starts with why. Yes, I totally stole that from the highly-coveted Simon Sinek's "Golden Circle" where my approach to marketing is deeply rooted. With 10+ years marketing and communications experience in diverse B2B and B2C industries in Canada and Asia, I connect the dots through strategic marketing and storytelling that drive sustainable market growth for business owners so that they can devote their time in what they do best. Reach out to learn more about how I can take your business to the next level!…

client

Everything starts with why. Yes, I totally stole that from the highly-coveted Simon Sinek's "Golden Circle" where my approach to marketing is deeply rooted. With 10+ years marketing and communications experience in diverse B2B and B2C industries in Canada and Asia, I connect the dots through strategic marketing and storytelling that drive sustainable market growth for business owners so that they can devote their time in what they do best. Reach out to learn more about how I can take your business to the next level!…

Available to hire

Everything starts with why. Yes, I totally stole that from the highly-coveted Simon Sinek’s “Golden Circle” where my approach to marketing is deeply rooted.

With 10+ years marketing and communications experience in diverse B2B and B2C industries in Canada and Asia, I connect the dots through strategic marketing and storytelling that drive sustainable market growth for business owners so that they can devote their time in what they do best.

Reach out to learn more about how I can take your business to the next level!

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Language

English
Fluent
Chinese
Advanced

Work Experience

Marketing Strategist at City of Calgary
July 1, 2024 - June 20, 2025

Education

Bachelor of Business Administration (Marketing & Management) at National University of Singapore
May 2, 2026 - May 2, 2026

Qualifications

Digital Communications Certificate
May 2, 2022 - December 16, 2024

Industry Experience

Consumer Goods, Retail, Education, Government, Non-Profit Organization, Professional Services
    Eagle's End Retreat - Website Optimization

    A beautiful cabin rental facility by Christina Lake, I was commissioned to drive organic traffic to Eagle’s End Retreat’s Lodgify website by elevating its content and navigation from a purely commercial and transactional site to one that was more audience-centric, informative, and inspirational.

    This project was a great success as the website was ranked in the top 20 on the search result page within 3 months while it typically takes up to 6 months to see results.