Available to hire
I have a passion for winning in anything I get involved in, especially when the challenge is big and the impact is real. I enjoy bringing fresh energy into complex projects and helping ideas grow into something meaningful and memorable.
For more than 5 years, I have been upskilling marketing management practices.
In my past roles, I’ve seen how much businesses crave smart, scalable ways to deliver personalised content that truly makes an impact.
I have been recognised for leveraging design thinking and agile methodologies to innovate workflows, foster collaboration, and deliver impactful marketing operations. I take change as a transformation prospect towards innovation. Change does not have to be scary; if harnessed in the right way, it paves the road to a better version of work.
Thanks to my passion for AI and leadership, I became an award-winning team leader in brand culture and automation projects with a proven track record in enhancing organisational performance and international communication.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Japanese
Beginner
Work Experience
English Consultant at SPA TRE CO., LTD
March 1, 2025 - September 8, 2025Conducted in-depth analysis of system communication protocols, improving linguistic coordination and efficiency across interdepartmental platforms. Coordinated with fellows linguists to provide technical recommendations for English learning tools, to enhance linguistic confidence. Provided training to ministry staff on language best practices, terminology, and communication techniques resulting in effective business communication among professionals from various departments; improved workplace productivity by 30%. Coordinated translation and development of official presentations and PR materials. Identified grammar key gaps and facilitated a targeted curriculum adjustment that increased learner retention rates by 60%.
Marketing Campaign Ops Management Specialist II at HP INC.
December 1, 2023 - September 8, 2025Orchestrated cross-functional teams to define and implement platform improvements, creating high-level design specifications and feature roadmaps, achieving 97% improvement in system agility and 82% boost in operational productivity. Managed end-to-end client campaigns, serving as primary client advocate by resolving operational and technical issues, ensuring campaign objectives were met, and optimizing overall client experience. Developed dashboards and analytics tools to track feature performance and user engagement, providing actionable insights for product enhancements. Tracked financial inclusion, marketing performance and project success frameworks for each campaign/project. Advanced measurement-led campaign optimization for global clients across EMEA and APAC. Designed and implemented PowerBI dashboards with attribution models to measure campaign ROI, audience engagement, and channel performance, enabling 93% greater efficiency in targeting and spend allocation. Executed as Proj
Digital Marketing Manager at CONNECTED U CO., LTD
June 1, 2021 - September 8, 2025Built performance dashboards to track channel effectiveness and audience engagement in real time. Insights revealed overspend on underperforming display channels; based on this, sales and marketing teams reallocated 40% of the budget to YouTube and Google Ads, leading to higher-quality leads and improved conversion rates. Directed multi-regional advertising campaigns across Meta, YouTube, Google Ads, and DSPs, tailoring creative and messaging for the U.S. and Japanese markets. Oversaw end-to-end campaign delivery, including budgeting, content adaptation, and supplier performance, achieving 350% ROI. Designed and launched four client-facing websites optimized for mobile usability and branding consistency. Led development of a VR application for a local museum, defining technical requirements, managing design collaboration, and ensuring market fit. Partnered with copywriting and design teams to align messaging with measurable campaign objectives, resulting in 20% stronger audience retent
Web Developer and Digital Marketing Consultant at CENTRO CREDITO GIORGIO BELLUCCI
April 1, 2021 - September 8, 2025Designed and launched a customer-centric website with integrated analytics to optimize lead acquisition, increasing qualified leads by 25%. Conducted dashboard creation, A/B testing, and campaign optimization, improving high-value prospect identification by 74%. Diagnosed system inefficiencies and implemented process improvements to enhance platform reliability and user engagement.
Digital Marketing & Product Consultant at Fine Tailor Studio
July 1, 2025 - September 8, 2025Planned and managed launch of an exclusive Taiwanese clothing line for the Japanese market, overseeing the full product lifecycle from trend analysis and design to sourcing, production, quality control, and sales. Created functional requirements and High-Level Design documentation to align clients, guide development and launch processes. Defined product vision, strategy, and new website UI while managing budgets, production costs, and profitability targets. Made predictions for post-launch performance, to assemble data-driven adjustments, optimize market success and align with brand objectives.
Minister of Foreign Affairs English Consultant at SPA TRE CO., LTD
March 1, 2025 - September 8, 2025Conducted in-depth analysis of system communication protocols, improving linguistic coordination and efficiency across interdepartmental platforms. Coordinated with fellows linguists to provide technical recommendations for English learning tools, enhancing linguistic confidence. Delivered staff training on language best practices, terminology, and communication techniques, resulting in more effective business communication across departments and a 30% productivity increase. Coordinated translation and development of official presentations and PR materials. Identified grammar gaps and guided a targeted curriculum adjustment, increasing learner retention by 60%.
Marketing Campaign Ops Management Specialist II at HP INC. Bucharest
December 1, 2023 - September 8, 2025Orchestrated cross-functional teams to define platform improvements, creating high-level design specifications and feature roadmaps, achieving 97% improvement in system agility and 82% boost in operational productivity. Managed end-to-end client campaigns as primary client advocate, resolved operational and technical issues, ensured campaign objectives were met, and optimized the overall client experience. Built dashboards and analytics tools to track feature performance and engagement, providing actionable insights for product enhancements. Implemented attribution and KPI frameworks for each campaign, driving measurement-led optimization across EMEA and APAC. Led 4 major internal brand projects and targeted B2B lead generation campaigns, increasing qualified leads by 20% and pipeline by 15%.
Digital Marketing Manager at CONNECTED U CO., LTD
June 1, 2021 - September 8, 2025Built real-time performance dashboards to track channel effectiveness and audience engagement. Reallocated 40% of the budget from underperforming display channels to YouTube and Google Ads, improving lead quality and conversions. Directed multi-regional campaigns across Meta, YouTube, Google Ads, and DSPs, tailoring creative and messaging for US and Japanese markets, achieving 350% ROI. Designed and launched four client-facing websites optimized for mobile usability and branding. Led development of a VR application for a local museum, defining technical requirements and managing design collaboration. Collaborated with copywriting and design to align messaging with measurable campaign objectives, resulting in 20% stronger audience retention.
Web Developer and Digital Marketing Consultant at CENTRO CREDITO GIORGIO BELLUCCI
April 1, 2021 - September 8, 2025Designed and launched a customer-centric website with integrated analytics to optimize lead acquisition, increasing qualified leads by 25%. Conducted dashboard creation, A/B testing, and campaign optimization, improving high-value prospect identification by 74%. Diagnosed system inefficiencies and implemented process improvements to enhance platform reliability and user engagement.
Freelance – Digital Marketing & Product Consultant at Fine Tailor Studio
July 1, 2025 - September 8, 2025Planned and managed the launch of an exclusive Taiwanese clothing line for the Japanese market, overseeing the full product lifecycle from trend analysis and design to sourcing, production, quality control, and sales. Created functional requirements and high-level design documentation to align clients, guide development, and launch processes. Defined product vision, strategy, and new website UI while managing budgets, production costs, and profitability targets. Predicted post-launch performance to assemble data-driven adjustments, optimize market success, and align with brand objectives.
English Consultant at SPA TRE CO., LTD
March 1, 2025 - September 8, 2025Conducted in-depth analysis of system communication protocols, improving linguistic coordination and efficiency across interdepartmental platforms. Trained ministry staff on language best practices, terminology, and communication techniques; resulting in 30% productivity improvement. Coordinated translation and development of official presentations and PR materials. Identified grammar gaps and adjusted curricula to boost learner retention by 60%.
Marketing Campaign Ops Management Specialist II at HP INC.
December 1, 2023 - September 8, 2025Orchestrated cross-functional teams to define and implement platform improvements, creating high-level design specifications and feature roadmaps; achieved 97% improvement in system agility and 82% boost in operational productivity. Managed end-to-end client campaigns, resolving operational and technical issues, ensuring objectives were met. Developed dashboards and analytics tools to track feature performance and engagement; designed PowerBI dashboards with attribution to measure ROI, enabling 93% greater targeting and spend efficiency. Led four internal brand projects and targeted B2B lead generation campaigns, increasing qualified leads 20% and pipeline growth 15%. Partnered with cross-functional teams to translate requirements into KPIs and revamp UI/UX, improving adoption by 44% and usability by 76%.
Digital Marketing Manager at CONNECTED U CO., LTD
June 1, 2021 - September 8, 2025Built real-time performance dashboards to optimize channel effectiveness and audience engagement. Reallocated 40% of overspent display budget to YouTube and Google Ads, improving lead quality and conversions. Directed multi-regional campaigns across Meta, YouTube, Google Ads, and DSPs; oversaw end-to-end delivery including budgeting and content adaptation. Launched four client-facing websites optimized for mobile usability. Led development of a VR application for a local museum, defining technical requirements and ensuring market fit; improved audience retention across markets by 20%.
Web Developer and Digital Marketing Consultant at CENTRO CREDITO GIORGIO BELLUCCI
April 1, 2021 - September 8, 2025Designed and launched a customer-centric website with integrated analytics to optimize lead acquisition, increasing qualified leads by 25%. Conducted dashboards, A/B testing, and campaign optimization, improving high-value prospect identification by 74%. Diagnosed system inefficiencies and implemented process improvements to enhance platform reliability and user engagement.
Digital Marketing & Product Consultant at Fine Tailor Studio
July 1, 2025 - September 8, 2025 Planned and managed the launch of an exclusive Taiwanese clothing line for the Japanese market, overseeing the full product lifecycle from trend analysis and design to sourcing, production, quality control, and sales. Created functional requirements and high-level design documentation to guide development and launch processes; defined product vision, strategy, and profitability targets; assembled data-driven post-launch performance adjustments.
Project & Product Management at Connected Edu
June 1, 2021 - September 8, 2025Managed multiple products across IT automation, project management platform development, F&B product line, and educational programs with US organizations. Coordinated cross-functional teams to launch, monitor, and optimize products; conducted market research, prototyping, and post-launch pricing/positioning analyses.
Education
Bachelor's Degree in International Relations and Diplomatic Affairs at University of Bologna Alma Mater Studiorum, Forli, Italy
January 11, 2030 - September 8, 2025International Relations and Diplomatic Affairs at University of Bologna Alma Mater Studiorum Forli, Italy
January 11, 2030 - September 8, 2025International Relations and Diplomatic Affairs at University of Bologna Alma Mater Studiorum Forli, Italy
January 11, 2030 - September 8, 2025Qualifications
SCRUM Master
January 11, 2030 - September 8, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Government, Travel & Hospitality
Planned and managed launch of an exclusive Taiwanese clothing line for the Japanese market, overseeing the full product lifecycle from trend analysis and design to sourcing,
production, quality control, and sales.
Created functional requirements and HLD documentation to align clients, guide development and launch processes. Defined product vision, strategy, and new website UI while
managing budgets, production costs, and profitability targets.
Made predictions for post-launch performance, to assemble data-driven adjustments, optimize market success and align with brand objectives.
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