Available to hire
With international experience delivering 30+ brand campaigns and scaling audiences through content, partnerships, and innovation. Adept at leveraging generative AI trends, data insights, and user feedback to shape impactful roadmaps. Proven ability to lead cross-functional teams, execute at scale, and deliver customer value in fast-paced, high-growth environments.
Experience Level
Work Experience
Student Ambassador at Xiamen University Malaysia
September 1, 2024 - September 16, 2025Promoted positive image of the campus and engaged with 200+ potential students. Managed over 100,000 packages annually, ensuring timely delivery and enhancing satisfaction for 10,000+ students.
Social Media Manager at @melzirawan
August 1, 2024 - PresentExecuted 30+ brand endorsement campaigns in video format, delivering strong ROI and client satisfaction. Scaled community by 60K+ followers in 6 months, reaching 1.6M+ monthly views through trend-driven strategies. Boosted campaign profitability by 25% via data-driven audience targeting and A/B testing. Doubled brand partnerships within 2 months through innovative pitching and performance reporting. Integrated generative AI tools to optimise content ideation, video editing workflows, and copywriting.
Social Media Manager and editor at @melzirawan
August 1, 2024 - Present• Executed 30+ brand endorsement campaigns in video format, delivering strong ROI and client satisfaction.
• Scaled community by 60K+ followers in 6 months, reaching 1.6M+ monthly views through trend-driven strategies.
• Boosted campaign profitability by 25% via data-driven audience targeting and A/B testing.
• Doubled brand partnerships within 2 months through innovative pitching and performance reporting.
• Integrated generative AI tools to optimise content ideation, video editing workflows, and copywriting.
Community Service Director at Rotaract Club
July 1, 2024 - September 16, 2025Organised campaigns promoting environmental responsibility, including beach clean-ups and second-hand clothing sales. Led a team of volunteers, mobilising over 500 participants for events.
Community Campaign Lead at Rotaract Club
July 1, 2024 - September 16, 2025Generated 340% profit growth in 1 month through second-hand clothing sales campaign. Mobilised 400+ participants for community sales and 60+ volunteers for beach clean-up events. Led a team of volunteers, mobilising over 500 participants for events.
Social Media Account Lead at Garuda Dwi Pantara (GADPA)
October 1, 2023 - September 16, 2025Increased account reach by 100% through targeted social media strategies. Coordinated publicity for cultural events across 3 digital platforms.
Graphic Designer (Freelance) at Freelance
January 1, 2022 - PresentDesigned promotional materials and social media visuals for local and international clients. Delivered designs aligned with brand identity and marketing goals.
Graphic Designer at freelance
January 1, 2022 - Present• Designed promotional materials and social media visuals for local and international clients.
• Delivered designs aligned with brand identity and marketing goals.
Education
Bachelor of International Business Management at Xiamen University Malaysia
September 1, 2024 - September 1, 2025CGPA 3.65/4.00 | Merit Scholarship Recipient
• Leadership roles in Rotaract Club & Indonesian Culture and Art Society (ICAS)
• Best Resolution Award for Model United Nations (UNEP) | 2024
Bachelor of International Business & Management (Hons) at Xiamen University Malaysia
January 11, 2030 - September 16, 2025Qualifications
Merit Scholarship
January 11, 2030 - September 16, 2025Best Resolution Award, Model United Nations (UNEP)
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Education, Retail, Professional Services
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