Hi, I’m Courtney Parrish, an experiential events and marketing professional based in Corona, CA. With 14+ years of leading global and regional event programs, I design and execute high-impact experiences from concept through completion, blending strategic planning, integrated marketing, and flawless operations to deliver brand-aligned outcomes. I thrive on building strong vendor and stakeholder relationships and delivering experiences that resonate with diverse audiences. I excel at guiding cross-functional teams, optimizing budgets, and delivering exceptional client service. My passion is creating memorable events that drive engagement, growth, and measurable results, while ensuring every detail reflects the client’s vision and the brand’s voice.

Courtney Parrish

Hi, I’m Courtney Parrish, an experiential events and marketing professional based in Corona, CA. With 14+ years of leading global and regional event programs, I design and execute high-impact experiences from concept through completion, blending strategic planning, integrated marketing, and flawless operations to deliver brand-aligned outcomes. I thrive on building strong vendor and stakeholder relationships and delivering experiences that resonate with diverse audiences. I excel at guiding cross-functional teams, optimizing budgets, and delivering exceptional client service. My passion is creating memorable events that drive engagement, growth, and measurable results, while ensuring every detail reflects the client’s vision and the brand’s voice.

Available to hire

Hi, I’m Courtney Parrish, an experiential events and marketing professional based in Corona, CA. With 14+ years of leading global and regional event programs, I design and execute high-impact experiences from concept through completion, blending strategic planning, integrated marketing, and flawless operations to deliver brand-aligned outcomes. I thrive on building strong vendor and stakeholder relationships and delivering experiences that resonate with diverse audiences.

I excel at guiding cross-functional teams, optimizing budgets, and delivering exceptional client service. My passion is creating memorable events that drive engagement, growth, and measurable results, while ensuring every detail reflects the client’s vision and the brand’s voice.

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Experience Level

Language

English
Fluent

Work Experience

Senior Manager, Global Events at Equinox
September 24, 2017 - February 1, 2025
Led end-to-end planning and execution of regional and global events for 109 clubs across the U.S., Canada, and the UK. Managed budgeting, vendor sourcing, contract negotiation, marketing activation, and post-event analysis to ensure alignment with brand objectives. Directed integrated monthly marketing campaigns with cross-functional teams, driving consumer acquisition, brand engagement, and revenue targets. Developed event-driven marketing strategies for in-club experiences, increasing attendance and engagement. Provided leadership and mentorship, onboarding new team members and standardizing processes. Partnered with senior leadership to deliver performance insights and recommendations to optimize event impact across regions.
Manager, Regional Events at Macy’s
December 1, 2011 - September 25, 2017
Managed regional events across the Northeast and Southwest, focusing on high-profile brand activations. Led regional event marketing initiatives in partnership with the New York corporate team, coordinating integrated campaigns across direct mail, social media, and print to drive attendance and brand engagement. Partnered with The Fashion Show Mall (Las Vegas) to produce bi-monthly fashion shows and experiential events, overseeing planning, execution, and cross-promotional collaboration with retail and marketing stakeholders. Directed onboarding and training of new team members, establishing processes and best practices to ensure consistent event execution across locations. Facilitated cross-functional communication across multiple time zones, aligning store leadership, marketing, visual, and external partners to support seamless event delivery. Supported execution of celebrity appearances and large-scale, high-profile brand events, including Macy’s Thanksgiving Day Parade, Macy’s
Freelance Event Coordinator at Events by CMP
December 31, 2013 - Present
Contracted by multiple organizations and event companies to support planning and execution of high-profile corporate, cultural, and private events, managing logistics, vendor coordination, and on-site operations. Served as Event Coordinator for Bob Gail Events, supporting production and execution of large-scale events in Los Angeles, ensuring seamless coordination between vendors, venues, and production teams. Associate producer contractor for LA Pride (since 2019), overseeing event logistics, vendor coordination, scheduling, and on-site execution for large-scale public events with complex operational requirements. Provided event and social media marketing support for Evergreen Memorial Historic Cemetery, developing event promotions, managing digital engagement, and supporting community-focused programming and event initiatives.

Education

Bachelor of Arts, Business at California State University San Bernardino
January 11, 2030 - January 1, 2011
Bachelor of Arts, Business at California State University San Bernardino
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality