I'm a marketing and branding professional with proven experience delivering measurable results through strategic campaigns and clear, effective communication. I'm skilled in digital marketing, content creation, and data-driven strategy, with a strong understanding of consumer behaviour and audience engagement.\n\nCurrently, I lead marketing and brand communication initiatives at Liffey College in Dublin, strengthening visibility and global reach. After more than ten years growing within the same institution, I'm seeking new opportunities to apply my expertise in a dynamic, forward-thinking environment.…

ÉVERTON TADEU

I'm a marketing and branding professional with proven experience delivering measurable results through strategic campaigns and clear, effective communication. I'm skilled in digital marketing, content creation, and data-driven strategy, with a strong understanding of consumer behaviour and audience engagement.\n\nCurrently, I lead marketing and brand communication initiatives at Liffey College in Dublin, strengthening visibility and global reach. After more than ten years growing within the same institution, I'm seeking new opportunities to apply my expertise in a dynamic, forward-thinking environment.…

Available to hire

I’m a marketing and branding professional with proven experience delivering measurable results through strategic campaigns and clear, effective communication. I’m skilled in digital marketing, content creation, and data-driven strategy, with a strong understanding of consumer behaviour and audience engagement.\n\nCurrently, I lead marketing and brand communication initiatives at Liffey College in Dublin, strengthening visibility and global reach. After more than ten years growing within the same institution, I’m seeking new opportunities to apply my expertise in a dynamic, forward-thinking environment.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Marketing, Brand & Communication at Liffey College
February 1, 2021 - Present
Led cross-department marketing projects, coordinating teams, timelines, and budgets to ensure on-time delivery and alignment with institutional goals. Applied artificial intelligence across marketing operations using ChatGPT, Jasper, and Midjourney for content ideation, creative testing, and campaign analysis, integrating AI dashboards in Google Looker Studio to optimise decisions and predict performance. Collaborated with external partners and agencies to execute international campaigns and events, improving visibility and reinforcing the college’s reputation across global markets.
Marketing & Brand Communication Specialist at Liffey College
February 1, 2018 - January 31, 2021
Built and led the Marketing & Communications Department, defining workflows, roles, and reporting systems to unify marketing, branding, and recruitment strategies under one measurable structure. Directed international campaigns with agencies across Europe, Latin America, and Asia-Pacific through media buying, affiliate partnerships, and localised storytelling, driving 186% growth in global engagement and enrolment increases. Led brand communication and social media strategy across Instagram, TikTok, YouTube, and LinkedIn using performance analysis, influencer collaborations, and A/B testing to grow followers by 42% and enhance engagement quality. Implemented marketing automation in HubSpot CRM with lead scoring, automated nurturing, and WhatsApp API integration to reduce manual workload and improve response time.
Marketing & Brand Specialist at Liffey College
January 1, 2016 - January 31, 2018
Conducted market and audience analysis using CRM insights, surveys, and Google Analytics to identify motivation patterns and key conversion drivers in Europe, Latin America, and Asia-Pacific. Created regional brand positioning frameworks by adapting tone, visuals, and messaging to cultural and behavioural nuances, improving campaign resonance and engagement. Built integrated performance dashboards combining ad, social, and CRM data through Google Data Studio, providing leadership with real-time visibility and data-driven recommendations. Managed campaign production with creative teams using structured briefs and measurable KPIs to ensure message clarity, brand consistency, and ROI-focused execution.
Sales & Marketing Analyst at Liffey College
March 1, 2013 - December 31, 2015
Built the first structured lead-generation pipeline by mapping the student journey, tracking data in Excel, and analysing conversion bottlenecks to create a consistent recruitment process. Designed and optimised Meta Ads and Google Ads campaigns through segmentation, keyword testing, and creative experimentation to improve lead quality and reduce acquisition cost. Coordinated daily with international education agents and the admissions team through shared folders and reports to align offers, course updates, and promotional messaging across regions. Developed consistent digital content and student testimonials for social media, building trust and laying the foundation for the college’s online identity.
After-Sales Coordinator at Metalurgica Wolf
August 1, 2011 - May 31, 2012
Gained early experience in customer service and operations while coordinating after-sales activities.
Guest Lecturer — Image Consulting at Ecole Supérieure de Relooking
May 1, 2023 - Present
Guest lecturer on image consulting for Brazil and Paris campuses; delivered lectures and workshops to students.
After-Sales Service Specialist at Algar Technology and Consulting S/A - Mercedes-Benz
June 1, 2010 - May 31, 2011
Provided after-sales service and support for luxury automotive clients.
Assistant Manager at Lounge Boutique (Fashion Store)
May 1, 2008 - February 28, 2010
Assisted in management, sales, and customer service operations.

Education

MBA in Neuroscience, consumption, and marketing at PUC-RS — Pontifical Catholic University of Rio Grande do Sul
January 11, 2030 - October 1, 2024
Degree in Digital Content Production at Claretiano – Lisbon
January 11, 2030 - November 1, 2023
Degree in Digital Marketing at Claretiano – Lisbon
January 11, 2030 - June 1, 2022
Bachelor in Marketing and Advertising at CEUNSP – Brazil
January 11, 2030 - January 1, 2012
Diploma Digital Marketing & Social Media at Fitzwilliam Institute – Dublin
January 11, 2030 - September 1, 2019
Postgraduate Degree—Data analysis at Anhanguera Educacional
January 11, 2030 - October 1, 2023
MBA in leadership and coaching in people management at Anhanguera Educacional
January 11, 2030 - July 1, 2023
Postgraduate Degree Professional and Corporate Branding at Anhembi Morumbi University
January 11, 2030 - August 1, 2024
Certification — Luxury Market at Centro Europeu
January 11, 2030 - July 1, 2023
MBA in Neuroscience, consumption, and marketing at Pontifical Catholic University of Rio Grande do Sul
January 11, 2030 - October 1, 2024
Degree in Digital Content Production at Claretiano – Lisbon
January 11, 2030 - November 1, 2023
Degree in Digital Marketing at Claretiano – Lisbon
January 11, 2030 - June 1, 2022
Bachelor in Marketing and Advertising at CEUNSP – Brazil
January 11, 2030 - January 1, 2012
Diploma Digital Marketing & Social Media at Fitzwilliam Institute – Dublin
January 11, 2030 - September 1, 2019
Postgraduate Degree — Data Analysis at Anhanguera Educacional
January 11, 2030 - October 1, 2023
MBA in Leadership and Coaching in People Management at Anhanguera Educacional
January 11, 2030 - July 1, 2023
Postgraduate Degree Professional and Corporate Branding at Anhembi Morumbi University
January 11, 2030 - August 1, 2024
Certification — Luxury Market at Centro Europeu
January 11, 2030 - July 1, 2023

Qualifications

Luxury Market Certification
January 11, 2030 - July 1, 2023
Luxury Market Certification
January 11, 2030 - July 1, 2023

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level