Available to hire
I’m an experienced packaging and brand designer with 10+ years crafting distinctive, commercially effective packaging for beauty, wellness, and FMCG brands. I develop original concepts and visual systems that work across product categories—from premium skincare to high-volume consumer goods.
I specialise in pack design, artwork, and photography, with strong production knowledge and brand strategy. I deliver standout design across packaging, POS, digital content, and campaigns, balancing creativity with technical precision to maximise market impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Graphic Designer & Brand Guardian at Emma Hardie Skincare / FTI (Fragrances & Toiletries International Ltd)
June 1, 2025 - September 8, 2025Led all creative for Emma Hardie Skincare and contributed to wider fragrance and gifting projects across FTI’s licensed brand portfolio. Oversaw end-to-end packaging design, campaign development, and content creation—ensuring brand consistency and high-quality execution across global markets. Directed the visual evolution of Emma Hardie across 20+ global launches, including limited editions and gift sets; designed packaging for licensed fragrance brands; created content for CRM, paid media, and influencer campaigns; art directed product and lifestyle shoots; built campaign toolkits and brand assets for rollout across UK and international partners.
Senior Artworker at Design Bridge (Freelance)
January 1, 2017 - September 8, 2025Delivered high-quality packaging artwork for major global clients, including tobacco and spirits brands. Ensured brand compliance and precision artwork across premium and fast-moving categories.
Senior Designer & Brand Lead at OMEGA GROUP (OGT GEORGIA)
August 17, 2011 - August 17, 2016Led design for a portfolio of FMCG and lifestyle brands, including global names such as BMW, MINI, Maserati, Waitrose, and Morelli’s Gelato. Created packaging, POS, campaign assets, and brand identity systems tailored to local and global markets. Developed brand identities, packaging, campaign assets, and print collateral across multiple sectors, adapting each for regional appeal while maintaining global standards. Key achievements include a packaging redesign that drove 400% sales growth.
Senior Graphic Designer & Brand Guardian at Emma Hardie Skincare / FTI (Fragrances & Toiletries International Ltd)
June 1, 2025 - September 8, 2025Led end-to-end packaging design, campaign development, and content creation for Emma Hardie Skincare, ensuring brand consistency and high-quality execution across global markets. Directed the visual evolution across 20+ global launches, including limited editions, gift sets, and travel retail. Designed packaging and gift collections for licensed fragrance brands; adapted brand assets for retail and seasonal formats. Created content for CRM, paid media, and influencer campaigns; designed POS, shelf layouts, and FSDUs; art-directed product and lifestyle shoots; built campaign toolkits and brand assets for rollout across UK and international partners; developed premium concept decks and activations focused on visual impact and storytelling.
Senior Artworker at Design Bridge
January 1, 2017 - September 8, 2025Delivered high-quality packaging artwork for major global clients, including tobacco and spirits brands. Ensured brand compliance and precision artwork across premium and fast-moving categories.
Senior Designer & Brand Lead at OMEGA GROUP (OGT GEORGIA)
January 1, 2016 - September 8, 2025Led design for a portfolio of FMCG and lifestyle brands, including global names such as BMW, MINI, Maserati, Waitrose, and Morelli’s Gelato. Created packaging, POS, campaign assets, and brand identity systems tailored to local and global markets. Developed brand identities and toolkits for regional markets while maintaining global standards. Key achievements included a packaging redesign that drove 400% sales growth and the production of print-ready artwork and launch kits across categories.
Education
HND Graphic Design at Buckinghamshire University
January 1, 1989 - January 1, 1991Graphic Design Diploma at Southend College
January 1, 1987 - January 1, 19897 O' Levels at Thorpe Hall School
January 1, 1982 - January 1, 1987HND Graphic Design (Merit) at Buckinghamshire University
January 1, 1989 - January 1, 1991Diploma in Graphic Design (Merit) at Southend College
January 1, 1987 - January 1, 19897 O-Levels (A-C), including Maths, English, & French at Thorpe Hall School
January 1, 1982 - January 1, 1987HND Graphic Design (Merit) at Buckinghamshire University
January 1, 1989 - January 1, 1991Diploma Graphic Design (Merit) at Southend College
January 1, 1987 - January 1, 19897 O' Levels (A-C), including Maths, English, & French at Thorpe Hall School
January 1, 1982 - January 1, 1987HND Graphic Design at Buckinghamshire University
January 1, 1989 - January 1, 1991Diploma Graphic Design at Southend College
January 1, 1987 - January 1, 19897 O'Levels (A-C) including Maths, English, & French at Thorpe Hall School
January 1, 1982 - January 1, 1987HND at Buckinghamshire University
January 1, 1989 - January 1, 1991Diploma Merit – Graphic Design at Southend College
January 1, 1987 - January 1, 1989O Levels (7 subjects) at Thorpe Hall School
January 1, 1982 - January 1, 1987Graphic Design (HND Merit) at Buckinghamshire University
January 1, 1989 - January 1, 1991Graphic Design Diploma (Merit) at Southend College
January 1, 1987 - January 1, 1989Seven O-Levels (A-C): Maths, English, & French at Thorpe Hall School
January 1, 1982 - January 1, 1987Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Other
Packaging Design
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