Available to hire
I’m Favour Ezugwu, a results-driven digital marketing professional based in Abuja, Nigeria. I help clients plan and run end-to-end campaigns on Meta platforms, craft compelling offers, and write conversion-focused copy. I thrive in remote work, communicate clearly with clients and teams, and stay ahead of marketing tools and trends.
Over the years, I have built marketing funnels from awareness to purchase, analyzed performance data to fix leaks, and helped multiple brands increase lead volume and sales. I enjoy turning insights into persuasive copy and measurable online growth, and I’m excited to contribute to a fast-growing team in a remote setting.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Strategist at Freelance
January 1, 2023 - PresentPlanned and executed digital marketing campaigns for multiple clients across product- and service-based industries, managing all stages from strategy through performance review. Created and managed Meta ad campaigns (audience research, creative direction, copy, budget allocation) with ongoing optimization, delivering measurable improvements in lead volume and conversion rates. Built marketing funnels from awareness to purchase, and authored all campaign copy including ad scripts and landing page messaging. Conducted market and competitor research to identify audience pain points and position offers, monitored performance data, and reported results clearly to clients.
Marketing Strategist at ZERA Interiors
January 1, 2025 - January 1, 2026Developed and executed a full digital marketing strategy for a Lagos-based luxury interior design brand, covering content, paid ads, and audience targeting. Ran Meta ad campaigns with continuous optimization, conducted a full social media audit, rebuilt messaging and content strategy to align with the target audience and drive inbound inquiries. Increased lead conversion rate by 50% and grew engaged following by 2,000 within a three-month period.
Marketing Strategist at DFJ Jewellery Store
January 1, 2024 - January 1, 2025Repositioned the brand's offer and messaging to clearly communicate value to the ideal customer, shifting from inconsistent sales to a consistent daily sales rhythm. Developed and implemented a content strategy across Instagram and TikTok, combining organic content with paid promotion. Created all campaign copy and offer structures, applying conversion copywriting principles throughout.
Education
Bachelor of Nursing Science (In Progress) at FCT College of Nursing Sciences Gwagwalada, Abuja
January 1, 2022 - January 1, 2025Bachelor of Nursing Science (Distance Learning) at Ahmadu Bello University, Zaria
January 11, 2030 - April 10, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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