I am an interdisciplinary designer, with +12 year of experience, working at the intersection of branding, strategy, and digital design. I love looking at the world through complexity, with both an empathic and analytic perspective. My interdisciplinary approach is driven by a central goal: leverage design as a tool to create meaning, for people and brands worldwide. Throughout my career, I’ve been through many different professional chapters, moving between fields like branding, graphic design, industrial design, architecture and project management. This diverse background allows me to lead design projects and teams from multiple angles, ensuring that outcomes address human, ecosystemic, and business-oriented needs. Currently based in Milan, I collaborate with agencies, and organizations of different sizes internationally, working to create meaningful innovation through design. In addition to my design practice, I also teach at design schools and universities, where I focus on the intersection of technology-driven innovation, the social impact of design and design leadership. I am also pursuing a second degree in Psychological Science and Techniques.…

Fabio Besti

I am an interdisciplinary designer, with +12 year of experience, working at the intersection of branding, strategy, and digital design. I love looking at the world through complexity, with both an empathic and analytic perspective. My interdisciplinary approach is driven by a central goal: leverage design as a tool to create meaning, for people and brands worldwide. Throughout my career, I’ve been through many different professional chapters, moving between fields like branding, graphic design, industrial design, architecture and project management. This diverse background allows me to lead design projects and teams from multiple angles, ensuring that outcomes address human, ecosystemic, and business-oriented needs. Currently based in Milan, I collaborate with agencies, and organizations of different sizes internationally, working to create meaningful innovation through design. In addition to my design practice, I also teach at design schools and universities, where I focus on the intersection of technology-driven innovation, the social impact of design and design leadership. I am also pursuing a second degree in Psychological Science and Techniques.…

Available to hire

I am an interdisciplinary designer, with +12 year of experience, working at the intersection of branding, strategy, and digital design. I love looking at the world through complexity, with both an empathic and analytic perspective.
My interdisciplinary approach is driven by a central goal: leverage design as a tool to create meaning, for people and brands worldwide.
Throughout my career, I’ve been through many different professional chapters, moving between fields like branding, graphic design, industrial design, architecture and project management. This diverse background allows me to lead design projects and teams from multiple angles, ensuring that outcomes address human, ecosystemic, and business-oriented needs.
Currently based in Milan, I collaborate with agencies, and organizations of different sizes internationally, working to create meaningful innovation through design.
In addition to my design practice, I also teach at design schools and universities, where I focus on the intersection of technology-driven innovation, the social impact of design and design leadership. I am also pursuing a second degree in Psychological Science and Techniques.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Add your work experience history here.

Education

Product Design for Innovation at Politecnico di Milano
September 1, 2010 - July 24, 2013
Master of Science Degree
Bachelor's Degree in Psychology at Università degli Studi Guglielmo Marconi
December 13, 2020 - December 15, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Consumer Goods, Travel & Hospitality, Software & Internet, Real Estate & Construction, Financial Services, Media & Entertainment
    paper Board of Innovation Rebranding

    After rapid growth in 2020, Board of Innovation sought to clarify its brand position, shifting from an innovation facilitation company to a full-fledged global innovation consultancy. This brand refresh was developed in collaboration with DesignStudio, resulting in a new strategic positioning and a visual language that captured BOI’s new direction: Make what life needs next.
    I was brought in to oversee the final phases of the collaboration with DesignStudio and to execute the new brand implementation. As Senior Graphic Designer, I led the redesign of all touchpoints and visual assets, while also championing brand adoption across the organization. This included running workshops, coaching teams, and supervising materials to ensure brand integrity. Additionally, I consulted on design, innovation, and research projects across all continents, contributing directly to BOI’s mission of delivering impactful innovation.
    Once the rebranding was complete, I helped design and launch BOI’s key marketing campaigns for the following year.

    paper Latech Rebranding
    In spring 2024, I was asked by Nemesis Studio to consult in a rebranding project for one of their most recent clients, Latech, a Tunisine technology-driven scale-up that needed to reposition itself from a nearshore provider to tech partner of choice in the European IT services market. I came on board during the end of the strategy design phase, with the goal of helping the project succesfully connect the newly created brand strategy with the design execution. I worked for one month with the Nemesis design team to redesign the entire identity, across its main elements. After the brand design was complete, I took on the redesign of the client’s website, the core reputational touchpoint for the new brand.…