New York-based Creative Strategy Director and conceptual storyteller with over 15 years shaping the strategic and visual identities of fashion, beauty and wellness brands. Culturally fluent and grounded in luxury marketing, I bridge the gap between brand strategy and experiential cross-channel campaigns, sitting at the intersection of luxury strategy, styling, and live cultural curation to design empathic platforms and IRL/IVL activations that solve business challenges and drive long-term commercial sustainability. As a DJ and presenter, I stay closely connected to culture, directly informing how I think about brand relevance and creative direction.…New York-based Creative Strategy Director and conceptual storyteller with over 15 years shaping the strategic and visual identities of fashion, beauty and wellness brands. Culturally fluent and grounded in luxury marketing, I bridge the gap between brand strategy and experiential cross-channel campaigns, sitting at the intersection of luxury strategy, styling, and live cultural curation to design empathic platforms and IRL/IVL activations that solve business challenges and drive long-term commercial sustainability. As a DJ and presenter, I stay closely connected to culture, directly informing how I think about brand relevance and creative direction.WWWW…