Founded a peptide-based daily supplement built on a patented complex (OSIMP Patent No. 112,102), verified by University of Nottingham. Owned and directed brand development, including identity, packaging, and go-to-market strategy. Led creative direction and product concepts, establishing a visual language and brand voice for a side project.

Owner & Brand Creator at Black Magic Supply

November 1, 2018 - September 1, 2023

Created, owned, and built the entire brand from the ground up—name, identity, positioning, and product line. Developed all brand creative direction, visual language, and community voice. Scaled from zero to a nationally recognized supplement brand with a cult following and strong DTC presence.

Owner & Brand Creator at MYOBLOX

February 28, 2011 - August 31, 2023

Created and owned MYO BLOX for 12+ years — built the brand identity, product line, and market positioning from scratch. Developed proprietary micro compound formulation and end-to-end product development. Grew brand through design-forward packaging, performance credibility, and a loyal community.

Owner at Formula Nutrition

December 1, 2012 - June 1, 2020

Owned and partially operated a nutrition shop(s).

Founder / CEO, Branding & Packaging at MyoBlox LLC

May 1, 2011 - January 1, 2023

Founded and grew a supplement brand; introduced limited-edition product drops (2011) and scaled product line to international distribution and wholesale (2011–2023).

Founder / Branding / Packaging at Black Magic LLC

April 1, 2016 - January 1, 2023

Founded the supplement brand Black Magic; later transitioned to co-ownership. Directed brand identity and shared ownership of IP; designed packaging (print plating, BOPP, holography, UV, glow, opacity) and built a sports-nutrition retail brand.

Owner at Formula Nutrition LLC

December 31, 2012 - December 30, 2021

Owner responsible for brand development, product photography, and market positioning; led ethos and voice articulation for brand.