Founded a peptide-based daily supplement built on a patented complex (OSIMP Patent No. 112,102), verified by University of Nottingham. Owned and directed brand development, including identity, packaging, and go-to-market strategy. Led creative direction and product concepts, establishing a visual language and brand voice for a side project.

Founder / CEO, Branding & Packaging at MyoBlox LLC

May 1, 2011 - January 1, 2023

Founded and grew a supplement brand; introduced limited-edition product drops (2011) and scaled product line to international distribution and wholesale (2011–2023).

Founder / Branding / Packaging at Black Magic LLC

April 1, 2016 - January 1, 2023

Founded the supplement brand Black Magic; later transitioned to co-ownership. Directed brand identity and shared ownership of IP; designed packaging (print plating, BOPP, holography, UV, glow, opacity) and built a sports-nutrition retail brand.

Owner at Formula Nutrition LLC

December 31, 2012 - December 30, 2021

Owner responsible for brand development, product photography, and market positioning; led ethos and voice articulation for brand.