Senior Fashion Designer at LYPH Apparel

LYPH is a British clothing brand driven by intelligent design, sustainability, and contemporary culture. The brand draws inspiration from modern subcultures and postmodernist aesthetics, creating a distinct visual identity that resonates globally. I looked after all aspects of the brand, from concept development to final production. Key responsibilities include: - Leading the creative direction, from initial research and mood board development to CAD design and product realization. - Managing global sales and distribution, showcasing collections twice a year in Paris and Japan. - Establishing and maintaining relationships with international buyers and showrooms. - Overseeing branding, photography, styling, marketing, and digital content creation to ensure a cohesive brand narrative. - Sourcing new factories and manufacturing partners to maintain quality and expand production capabilities. - Securing grant funding to support brand growth and sustainable innovation. - Managing a multidisciplinary team, including an in-house design team, sales management, and two global distribution centers. Under my leadership, LYPH has gained recognition in top-tier fashion spaces, with collections sold in leading retailers worldwide.