I'm a results-driven digital marketing professional with 10 years in the IT industry, including 6 years in the UAE focusing on social media marketing, SEO, content creation, and paid campaigns. I enjoy turning data into actionable strategies that boost brand visibility, generate leads, and drive business growth. I bring hands-on experience with WordPress and various CMS, HTML, graphic design tools, and a track record of collaborating across geographies. I'm passionate about learning, adapting to new channels, and delivering high-quality work in fast-paced environments.

Fatema Basrawala

I'm a results-driven digital marketing professional with 10 years in the IT industry, including 6 years in the UAE focusing on social media marketing, SEO, content creation, and paid campaigns. I enjoy turning data into actionable strategies that boost brand visibility, generate leads, and drive business growth. I bring hands-on experience with WordPress and various CMS, HTML, graphic design tools, and a track record of collaborating across geographies. I'm passionate about learning, adapting to new channels, and delivering high-quality work in fast-paced environments.

Available to hire

I’m a results-driven digital marketing professional with 10 years in the IT industry, including 6 years in the UAE focusing on social media marketing, SEO, content creation, and paid campaigns. I enjoy turning data into actionable strategies that boost brand visibility, generate leads, and drive business growth.

I bring hands-on experience with WordPress and various CMS, HTML, graphic design tools, and a track record of collaborating across geographies. I’m passionate about learning, adapting to new channels, and delivering high-quality work in fast-paced environments.

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Language

English
Fluent
Arabic
Intermediate
Hindi
Fluent
Gujarati
Advanced

Work Experience

Digital Marketing Manager at Shubbak Technologies
September 9, 2020 - Present
Digital Marketing Manager at Synergy Properties, Dubai
April 1, 2016 - Present
Overseeing end-to-end digital marketing including social media presence (Facebook, LinkedIn, Twitter, Instagram, Google+, SMS campaigns), email campaign design and execution, publishing & managing website content, organic SEO, and paid advertising on Facebook and Google Ads to drive lead generation for property inquiries.
Social Media Marketing & Business Development at Graphikera Technologies, Dubai
April 1, 2011 - March 1, 2016
Led social media marketing and business development initiatives, managed website content and SEO, and executed paid campaigns on Facebook; handled SMS marketing and email campaigns to grow brand visibility in the UAE market.
Software Test Engineer and Onsite Coordinator at Zensar Technologies Ltd (Investec Project), South Africa
March 1, 2010 - April 1, 2011
Test Case Planning, Creation, Execution & Reporting; Onsite Project Coordination and stakeholder liaison to ensure timely delivery.
Software Test Engineer and Onsite Coordinator at Infosys Technologies Ltd (Telstra Project), Australia
July 1, 2007 - January 1, 2010
Test Case Planning, Creation, Execution & Reporting; Onsite Project Coordination and cross-stakeholder coordination.

Education

B.E. at Ujjain Engineering College
June 9, 2004 - June 10, 2007
Bachelor of Engineering (Hons) in Electronics & Telecommunication at RGPV University, India
January 1, 2003 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Non-Profit Organization, Software & Internet, Other, Media & Entertainment, Professional Services

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