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I am a commercially-driven professional with over 10 years of experience in gaming and digital industries. Skilled in business development, digital marketing, and community engagement, I have developed growing expertise in AI-powered content creation. I have hands-on experience managing client relationships, driving regional growth, and developing marketing strategies across Europe and LATAM. I am passionate about merging business acumen with innovative storytelling, social media strategies, and sponsorship activations. I have a strong record of building commercial pipelines, negotiating deals, and supporting market expansion in regulated and emerging markets.…I am a commercially-driven professional with over 10 years of experience in gaming and digital industries. Skilled in business development, digital marketing, and community engagement, I have developed growing expertise in AI-powered content creation. I have hands-on experience managing client relationships, driving regional growth, and developing marketing strategies across Europe and LATAM. I am passionate about merging business acumen with innovative storytelling, social media strategies, and sponsorship activations. I have a strong record of building commercial pipelines, negotiating deals, and supporting market expansion in regulated and emerging markets.

Fabian Amo

Brand Strategist, AI Strategy Consultant, Content Strategist, +4

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I am a commercially-driven professional with over 10 years of experience in gaming and digital industries. Skilled in business development, digital marketing, and community engagement, I have developed growing expertise in AI-powered content creation. I have hands-on experience managing client relationships, driving regional growth, and developing marketing strategies across Europe and LATAM. I am passionate about merging business acumen with innovative storytelling, social media strategies, and sponsorship activations. I have a strong record of building commercial pipelines, negotiating deals, and supporting market expansion in regulated and emerging markets.…I am a commercially-driven professional with over 10 years of experience in gaming and digital industries. Skilled in business development, digital marketing, and community engagement, I have developed growing expertise in AI-powered content creation. I have hands-on experience managing client relationships, driving regional growth, and developing marketing strategies across Europe and LATAM. I am passionate about merging business acumen with innovative storytelling, social media strategies, and sponsorship activations. I have a strong record of building commercial pipelines, negotiating deals, and supporting market expansion in regulated and emerging markets.

Available to hire

I am a commercially-driven professional with over 10 years of experience in gaming and digital industries. Skilled in business development, digital marketing, and community engagement, I have developed growing expertise in AI-powered content creation. I have hands-on experience managing client relationships, driving regional growth, and developing marketing strategies across Europe and LATAM.

I am passionate about merging business acumen with innovative storytelling, social media strategies, and sponsorship activations. I have a strong record of building commercial pipelines, negotiating deals, and supporting market expansion in regulated and emerging markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Intermediate

Italian

Intermediate

Work Experience

Account Manager for Iberia & LATAM / Sales Manager at Play’n GO

April 1, 2024 - Present

Acted as Account Manager for Iberia & LATAM, achieving over 22.5% annual gross gaming revenue growth and expanding client wallet share by 18% within managed regions. Drove business development and market expansion, identifying new opportunities and building a strong commercial pipeline across Spain, Portugal, and LATAM. Led strategic partnerships and sponsorship activations, boosting brand positioning and visibility in target markets. Negotiated and closed deals with tier-1 operators to ensure long-term growth and profitability. Designed and executed regional commercial strategies aligned with marketing campaigns and business objectives. Created and adapted digital content, pitch decks, and marketing materials to support sales initiatives. Collaborated with global teams on social media and brand strategy tailored to Iberia & LATAM. Represented the company at industry events, actively generating leads and strengthening market presence.

Freelance Consultant – Business Development, iGaming, Digital Marketing & Compliance at Self-Employed

May 1, 2020 - Present

Provided services through direct contracts and platforms such as Upwork, Fiverr, Freelancer.com supporting international clients across multiple industries. Developed and executed digital marketing strategies for businesses including social media management, content planning, and campaign execution. Created AI-powered content (image, video, and copywriting) for branding, storytelling, and community engagement projects. Drove business development and lead generation, expanding client portfolios and supporting entry into new and emerging markets (e.g., Brazil, LATAM, APAC). Assisted companies in process optimization, CRM updates, and operational improvements ensuring scalable and efficient structures. Acted as Compliance Consultant, handling CDD/KYC reviews, AML monitoring, internal audits/assessments, and implementing operational procedures aligned with regulatory frameworks.

AML and Compliance Operations Manager at Casumol (Remote)

September 1, 2023 - April 30, 2024

Managed AML and compliance operations for regulated markets including Spain and MGA jurisdictions. Drafted and distributed internal reports, guidelines, and communication materials across business units. Collaborated with product, risk, and commercial teams to ensure compliance messaging consistency. Led staff training sessions with visual and digital content to increase awareness.

AML Officer at Evoke / William Hill, Gibraltar

October 1, 2022 - August 27, 2022

Conducted KYC reviews, due diligence checks, and risk assessments for European markets. Created dashboards, internal reports, and executive presentations for senior management. Assisted in staff training and prepared digital content and case-study materials. Coordinated with product teams to streamline compliance communications across markets.

Project Owner (Technical Compliance) at Evoke / William Hill, Malta

May 1, 2021 - August 1, 2022

Conducted risk assessments and reviewed KYC and fraud documentation, submitting suspicious activity reports and discussing high-risk cases in weekly stakeholder meetings. Developed procedures for brand integration in international markets ensuring regulatory compliance. Assisted with quality assurance and internal audits, presenting findings to senior management to support informed decision-making.

Digital Marketing & CRM Specialist at Entain, Gibraltar

January 1, 2018 - June 30, 2018

Part of Digital Marketing & CRM team using Oracle Responsys for campaign management. Designed and executed email marketing campaigns to improve retention and engagement. Managed customer segmentation and campaign automation across Spain, LATAM, and Europe. Coordinated campaign reporting and provided insights for content optimization. Contributed to creative briefs and multilingual content adaptation for local markets. Produced guidelines, newsletters, and visual updates distributed to multiple markets. Monitored project progress with regular data-driven status updates and supported internal communication campaigns for procedure awareness.

European & LATAM Support at Bet365 UK

August 15, 2016 - October 29, 2017

First point of contact for Spanish-speaking South American and European customers. Assisted with digital content adaptation, translations, and communications support. Collaborated with product and compliance teams on localized messaging. Supported LATAM and European retention strategies by handling client queries and feedback.