Senior Brand & Graphic Designer with 10+ years of experience building distinctive brand systems and digital creative for global teams. I help startups, agencies, and established businesses turn strategy into clear, cohesive visual experiences across brand identity, campaigns, e-commerce, email, and web. My work spans B2B, fintech, wellness, hospitality, energy, and DTC, combining conceptual thinking with the production discipline needed to keep every touchpoint consistent. My experience includes visual identity systems, art direction, paid and organic social creative, Amazon A+ Content, landing pages, lifecycle email design, and brand guidelines. I work comfortably with founders, marketing teams, and creative leads, from early visual direction through final delivery. My toolkit includes Figma, Adobe Creative Suite, Klaviyo, and AI-assisted workflows for research, concept development, image creation, and production. I bring a senior, collaborative approach focused on clarity, craft, and work that supports real business goals. Available for freelance projects and ongoing remote collaborations.…

Fabian Flores

5.0 (1 review)

Senior Brand & Graphic Designer with 10+ years of experience building distinctive brand systems and digital creative for global teams. I help startups, agencies, and established businesses turn strategy into clear, cohesive visual experiences across brand identity, campaigns, e-commerce, email, and web. My work spans B2B, fintech, wellness, hospitality, energy, and DTC, combining conceptual thinking with the production discipline needed to keep every touchpoint consistent. My experience includes visual identity systems, art direction, paid and organic social creative, Amazon A+ Content, landing pages, lifecycle email design, and brand guidelines. I work comfortably with founders, marketing teams, and creative leads, from early visual direction through final delivery. My toolkit includes Figma, Adobe Creative Suite, Klaviyo, and AI-assisted workflows for research, concept development, image creation, and production. I bring a senior, collaborative approach focused on clarity, craft, and work that supports real business goals. Available for freelance projects and ongoing remote collaborations.…

Available to hire

Senior Brand & Graphic Designer with 10+ years of experience building distinctive brand systems and digital creative for global teams.

I help startups, agencies, and established businesses turn strategy into clear, cohesive visual experiences across brand identity, campaigns, e-commerce, email, and web. My work spans B2B, fintech, wellness, hospitality, energy, and DTC, combining conceptual thinking with the production discipline needed to keep every touchpoint consistent.

My experience includes visual identity systems, art direction, paid and organic social creative, Amazon A+ Content, landing pages, lifecycle email design, and brand guidelines. I work comfortably with founders, marketing teams, and creative leads, from early visual direction through final delivery.

My toolkit includes Figma, Adobe Creative Suite, Klaviyo, and AI-assisted workflows for research, concept development, image creation, and production. I bring a senior, collaborative approach focused on clarity, craft, and work that supports real business goals.

Available for freelance projects and ongoing remote collaborations.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer — Brand & E-commerce at Turismo Racing Co.
November 29, 2021 - July 30, 2024
Designed brand, e-commerce, and campaign assets across digital channels, supporting ongoing marketing and sales initiatives. Developed social content, promotional graphics, and online store visuals while maintaining a consistent brand system and adapting creative to different formats, audiences, and production deadlines.
Senior Brand & Graphic Designer at Independent / Freelance — Global Clients
September 26, 2017 - Present
Lead brand and digital design projects for global clients through direct contracts and creative marketplaces. Develop brand identities, visual systems, e-commerce and Amazon content, paid social creative, email campaigns, landing pages, and digital assets. Collaborate remotely with founders, agencies, and marketing teams, supporting projects from early visual direction through final production.
Lead Graphic Designer at Synergigs Co.
September 23, 2017 - July 29, 2019
Led visual design execution across branding, social media, print, and marketing materials. Coordinated design tasks, reviewed creative output, presented solutions to clients, incorporated feedback, and maintained quality and consistency from concept development through final delivery.

Education

Bachelor’s Degree in Graphic Design at Universidad Rafael Belloso Chacín
December 14, 2010 - December 16, 2014
Graphic Designer

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Energy & Utilities, Software & Internet, Consumer Goods, Financial Services, Real Estate & Construction, Travel & Hospitality
    GX Energy — Brand Identity & Visual System
    The brief GX Energy needed a visual identity that could communicate trust, technical clarity, and forward momentum within the clean-energy sector. The system also needed to remain credible across corporate communication while being flexible enough to support future digital growth. What I created My role covered brand strategy, visual identity, and brand system design. I developed the primary wordmark and supporting icon, dark and light logo variations, color palette, typography system, graphic language, and usage guidelines. The identity was extended across email signatures, social media assets, LinkedIn banners, presentation graphics, and physical and corporate applications. The outcome The resulting system gives GX Energy a cohesive and recognizable visual foundation across digital, presentation, physical, and operational touchpoints. Its consistent typography, color logic, logo usage, and directional graphic elements allow the brand to communicate with greater clarity while remaining scalable for future applications. Role: Brand Strategy, Visual Identity, Brand System Design Industry: Renewable Energy / Clean Energy Deliverables: Logo system, color palette, typography, brand guidelines, corporate assets, and digital applications View the full case study https://www.twine.net/signin…
    FUTR — Strategic Rebrand & Visual System
    The brief Future Digital Consult was evolving into FUTR, a sharper and more forward-looking identity for a Poland-based technology and digital innovation company. The rebrand needed to feel premium, bold, and contemporary while avoiding the predictable visual conventions often associated with technology brands. What I created My role covered creative direction, brand strategy, and visual identity. The new system was built around the FUTR wordmark and a fluid globe symbol representing connection, movement, and a global digital perspective. I developed a high-contrast color system combining Obsidian and Future White with Electric Blue, Digital Cyan, and Signal Violet. Space Grotesk and Inter established a clear typographic hierarchy, while the “Shaping Tomorrow” message gave the identity a concise and future-facing narrative. The system was extended across website direction, digital touchpoints, and corporate communication, creating a consistent visual language that could adapt across different formats. The outcome The resulting rebrand gives FUTR a more focused, recognizable, and digitally relevant presence. Its visual system provides a flexible foundation for communicating innovation, strategic thinking, and global ambition without relying on generic technology aesthetics. Role: Creative Direction, Brand Strategy, Visual Identity Industry: Technology / Software & Internet / Digital Innovation Deliverables: Rebrand strategy, logo system, globe symbol, color system, typography, messaging, website direction, and digital applications View the full case study https://www.twine.net/signin…
    Mónica Conciergerie — Luxury Brand Identity
    The brief Mónica Conciergerie needed a visual identity that could express luxury, warmth, and discretion without relying on excess. As a premium concierge, hospitality, and property-services brand, its visual language needed to feel elevated and memorable while remaining calm, approachable, and versatile across different client touchpoints. What I created My role covered brand identity, art direction, and brand system design. I developed the primary wordmark, secondary lockup, monogram, color palette, typography direction, and a cohesive stationery system. The identity was extended across business cards, letterhead, envelopes, and premium brand applications. Each element was designed to balance softness and structure, creating a consistent language across printed and digital environments. The outcome The resulting identity gives Mónica Conciergerie a refined and recognizable foundation for its luxury service experience. The system communicates elegance and discretion while remaining flexible enough to support future touchpoints and brand expansion. Role: Brand Identity, Art Direction, Brand System Design Industry: Luxury Concierge / Hospitality / Property Services Deliverables: Logo system, monogram, color palette, typography, stationery, and brand applications View the full case study https://www.twine.net/signin…
    AVIA Skin Studio — Landing Page & Paid Social Campaign
    The brief AVIA Skin Studio is a self-initiated concept project created for a fictional luxury aesthetics clinic and medical spa. The campaign focused on its “Signature Skin Renewal Facial” and explored how a premium skincare service could maintain a cohesive visual experience across a landing page, paid social creative, and short-form video. What I created I developed the campaign’s visual direction around the concept “Skin, elevated,” using a warm palette of ivory, beige, taupe, charcoal, and subtle gold accents. Playfair Display provided an editorial and refined tone, while Inter supported clarity across body copy and interface elements. The project included a dedicated service landing page, a 1080 × 1350 paid social ad, a 16-second short-form reel, and a 29-second commercial-style video. The landing page was built from reusable navigation, button, form, card, footer, and content-section components. AI-assisted imagery and video workflows supported visual exploration and production, while the final art direction, selection, composition, editing, and brand decisions remained human-led. The outcome The completed concept demonstrates how a luxury aesthetics brand can maintain a consistent campaign language across conversion-oriented web design, static advertising, and motion content. The system balances an editorial premium aesthetic with the clarity required for digital marketing and service communication. Project type: Self-initiated concept Role: Art Direction, Landing Page Design, Paid Social Creative, AI-Assisted Video Production Industry: Beauty / Aesthetics / Wellness Deliverables: Landing page, static paid social ad, short-form reel, commercial-style video, and visual campaign system View the full case study Landing Page: https://www.twine.net/signin Social Paid Ad: https://www.twine.net/signin Video Paid Ad: https://www.twine.net/signin…
    BoulderBio — Amazon A+ Content & Listing Images
    The brief BoulderBio needed a structured e-commerce content system for a digestive enzyme supplement sold on Amazon. The project required organizing product information across listing images and A+ Content so that key benefits, potency, manufacturing standards, and product use could be understood clearly throughout the shopper journey. What I created My contribution focused on e-commerce visual design, product communication, and Amazon content production. I developed three main-image concepts with different visual approaches, providing a foundation for future creative testing. I also designed five secondary listing images and a modular A+ Content system. The content hierarchy covered key product messages such as “Manufactured Clean,” “40,000 USP Units,” and “Digestive Support in 3 Steps,” balancing educational information with clear product visibility and visual consistency. The system was structured to connect the initial listing experience with the more detailed post-click content found further down the Amazon product page. The outcome The completed project provides BoulderBio with a cohesive product-content system across its main image, secondary gallery, and A+ modules. The visual hierarchy helps organize technical and benefit-led information while creating a reusable foundation for future product communication and creative testing. Role: E-commerce Visual Design, Amazon A+ Content, Product Communication Industry: Consumer Health / Supplements / E-commerce Deliverables: Three main-image concepts, five secondary listing images, and modular Amazon A+ Content View the full case study https://www.twine.net/signin…
    Goodmellow — Paid Social Creative System
    The brief This paid social creative study explored how Goodmellow’s bright, social, and flavor-forward brand world could support two distinct Meta and Instagram objectives: generating first-order interest and building long-term brand recognition. The challenge was to give each creative a clearly different role while maintaining a cohesive campaign language across photography, typography, texture, color, and product presentation. What I created I designed two 1080 × 1350 static paid social assets. The Sale Creative was developed around the concept “Meet your new mellow ritual.” Its hierarchy moves from the brand and headline to product variety, a 20% first-order offer, and a clear “Shop All Flavors” CTA. The composition was designed for fast mobile scanning and immediate conversion clarity. The Evergreen Creative uses the message “A brighter way to unwind.” Instead of leading with a promotion, it connects Goodmellow with relaxed social moments through lifestyle photography, expressive typography, and a softer “Meet Goodmellow” CTA. Campaign logic The two creatives form a small but cohesive paid social system: Sale Creative: direct, offer-led, and designed to encourage action. Evergreen Creative: lifestyle-led, emotional, and designed to support brand recall. Together, they demonstrate how the same brand can move between conversion-focused and brand-building communication without losing visual consistency. Project type: Paid social creative study Role: Art Direction, Paid Social Design, Campaign Concept, Visual Hierarchy Industry: DTC / Functional Beverages / Consumer Goods Deliverables: Sale creative and evergreen creative for Meta and Instagram Feed View the full case study https://www.twine.net/signin…