Branding Casa da Efigênia

Visual Identity for a Store Specializing in Minas Gerais Products

The Casa da Efigênia brand represents more than just a store; it symbolizes an authentic connection to the heritage of Minas Gerais, with its artisanal craftsmanship and the care passed down through generations. The name, a tribute to Grandma Efigênia, reflects the essence of Minas Gerais traditions—where a knitted cloth on the table, artisanal cheese, liqueurs, cachaças, sweets, and jams made from ancestral recipes become true emblems of affection and dedication.

Casa da Efigênia is the bridge between consumers and these carefully selected products, chosen with a discerning eye for quality. The choice of Reina Neue Display as the primary typeface reinforces this identity. The font embodies elegance and sophistication, with refined shapes and smooth curves that convey both delicacy and grandeur. It stands out for its ability to blend traditional and modern elements, creating a visual aesthetic that is timeless yet innovative.

This combination perfectly aligns with Casa da Efigênia’s mission to reflect the traditions of Minas Gerais in a contemporary way, communicating the authenticity of its products with a modern and appealing aesthetic. #logo #graphicdesigner #designer