Fabio Carvalho

Available to hire

I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing.

About

I’m Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results.

I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.

  • 4 years' experience
  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services
  • Other

Work experience· 6 roles

Search & Performance Marketing Analyst · Ruby DigitalMay 2025 – Dec 2025 · 8 mos

Led paid media and performance strategy for multi B2C clients across Google Ads and Meta Ads. Planned, executed, and optimized Google, Meta, and search campaigns to drive revenue growth. Collaborated with creative and CRO teams to test messages and landing pages, ensuring alignment with business goals.

E-commerce Performance Specialist · Ruby DigitalMay 2025 – Dec 2025 · 8 mos

Conducted in-depth competitor analysis across organic and paid search to identify keyword gaps, opportunities, and growth levers; produced monthly performance reports and aligned strategies with client business goals; collaborated with Success Managers and Web Development to implement data-driven SEO and paid search initiatives across Google Ads, Meta Ads, Display, and Shopping for multiple B2C clients.

E-commerce Performance Marketer · Kool KickzJan 2024 – Dec 2025 · 2 yrs

Optimized product pages, site structure, and on-page content to boost conversions; led paid media strategy across Google Ads and Meta Ads for multiple B2C clients; planned, launched, and optimized Google Search, Display, and Shopping campaigns; scaled a flagship client to over $600k revenue in 11 months; implemented full-funnel tactics including prospecting, retargeting, landing-page optimization, and automated email sequences; collaborated with creative and CRO teams to test messaging and offers.

Media Buyer | Content Planner & Strategist · ScientrixJan 2023 – Dec 2024 · 2 yrs
Content Planner & Strategist | Media Buyer · ScientrixJan 2023 – Dec 2024 · 2 yrs
E-commerce Performance Specialist · Siob.io (formerly Converse Commerce)Feb 2021 – Dec 2023 · 2 yrs 11 mos

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