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I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results. I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.…I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results. I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.

Fabio Carvalho

Growth Marketer, Content Strategist, Performance Marketer, +4

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I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results. I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.…I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results. I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.

Available to hire

I’m Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results.

I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-commerce Performance Specialist at Ruby Digital

May 1, 2025 - December 1, 2025

Conducted in-depth competitor analysis across organic and paid search to identify keyword gaps, opportunities, and growth levers; produced monthly performance reports and aligned strategies with client business goals; collaborated with Success Managers and Web Development to implement data-driven SEO and paid search initiatives across Google Ads, Meta Ads, Display, and Shopping for multiple B2C clients.

E-commerce Performance Specialist at Siob.io (formerly Converse Commerce)

February 1, 2021 - December 1, 2023

Planned, executed, and optimized LinkedIn Ads campaigns to drive webinar registrations; delivered end-to-end campaign execution from setup to performance tracking and reporting; led paid media strategy for B2C clients across Google Ads and Meta Ads; developed content plans aligned with search intent and landing-page optimization; produced monthly revenue reports and case studies.

Content Planner & Strategist | Media Buyer at Scientrix

January 1, 2023 - December 31, 2024

Built and managed a Shopify-based retail store with a strong focus on conversion rate optimization and paid traffic; planned, launched, and optimized Meta Ads campaigns driving traffic, engagement, and online sales; generated sales results from a modest Meta Ads budget through delivery optimization, creative testing and audience refinement.

E-commerce Performance Marketer at Kool Kickz

January 1, 2024 - December 31, 2025

Optimized product pages, site structure, and on-page content to boost conversions; led paid media strategy across Google Ads and Meta Ads for multiple B2C clients; planned, launched, and optimized Google Search, Display, and Shopping campaigns; scaled a flagship client to over $600k revenue in 11 months; implemented full-funnel tactics including prospecting, retargeting, landing-page optimization, and automated email sequences; collaborated with creative and CRO teams to test messaging and offers.

Media Buyer | Content Planner & Strategist at Scientrix

January 1, 2023 - December 31, 2024

Built and managed a retail Shopify e-commerce store with a strong focus on conversion rate optimization and paid traffic performance. Planned, launched, and optimized Meta Ads campaigns driving traffic, engagement, and online sales.

Search & Performance Marketing Analyst at Ruby Digital

May 1, 2025 - December 31, 2025

Led paid media and performance strategy for multi B2C clients across Google Ads and Meta Ads. Planned, executed, and optimized Google, Meta, and search campaigns to drive revenue growth. Collaborated with creative and CRO teams to test messages and landing pages, ensuring alignment with business goals.