Fabio Carvalho
I'm Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing.
About
I’m Fabio Carvalho—a Search & Performance Marketing Analyst with hands-on experience in SEO, paid search, and multi-channel performance marketing. I’ve led growth, campaign strategy, and optimization for B2C clients across Google Ads and Meta Ads, delivering measurable revenue growth and scalable results.
I thrive in agency environments, working with established frameworks and SOPs, prioritizing impact, and collaborating closely with cross-functional teams. I continually upskill through self-directed learning and live client work to optimize online businesses across SEO, paid media, and conversion optimization.
- 4 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
- Other
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Work experience· 6 roles
Led paid media and performance strategy for multi B2C clients across Google Ads and Meta Ads. Planned, executed, and optimized Google, Meta, and search campaigns to drive revenue growth. Collaborated with creative and CRO teams to test messages and landing pages, ensuring alignment with business goals.
Conducted in-depth competitor analysis across organic and paid search to identify keyword gaps, opportunities, and growth levers; produced monthly performance reports and aligned strategies with client business goals; collaborated with Success Managers and Web Development to implement data-driven SEO and paid search initiatives across Google Ads, Meta Ads, Display, and Shopping for multiple B2C clients.
Optimized product pages, site structure, and on-page content to boost conversions; led paid media strategy across Google Ads and Meta Ads for multiple B2C clients; planned, launched, and optimized Google Search, Display, and Shopping campaigns; scaled a flagship client to over $600k revenue in 11 months; implemented full-funnel tactics including prospecting, retargeting, landing-page optimization, and automated email sequences; collaborated with creative and CRO teams to test messaging and offers.
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