Farah Abbas

Digital Marketing Manager at Coles

Led the digital marketing strategy and channel budgeting for Coles Financial Service Products; oversaw external creative and media agencies; managed end-to-end campaigns across Paid Search, Display, Social, Video, YouTube and Affiliate channels; collaborated with analytics to develop 1st party audience segmentation and activation across platforms.

Digital Performance Marketing Manager at The Walt Disney Company (Disney)

Developed paid performance strategies and analyzed performance across Display, Social, Video, Affiliates and Search; budgeting and forecasting for subscription targets; provided optimization insights to meet CPA goals; led Disney+ website messaging and testing agenda to maximize conversions; produced testing framework adopted worldwide across Disney+ regions.

Client Solution Manager Retail Key Accounts at TikTok

Acted as TikTok consultant growing client relationships across key retail advertisers (e.g., adidas, Coles, Kmart, Priceline, Bunnings, Target, Officeworks, Flybuys); led sales pitches; managed responses to briefs and media plans; analyzed campaign performance and provided optimization recommendations; conducted quarterly business reviews; developed measurement and A/B testing plans including MMM; educated clients on TikTok ad solutions; ensured smooth campaign execution and pixel/events API setup.

PROGRAMMATIC LEAD at Woolworths Group (Dan Murphy's)

Lead media buying across Display, Video, Social, Search & other channels, using Google Stack, utilising both 1st & 3rd party data. Plan digital strategies and execute campaigns to surpass KPIs. Manage junior members of the media team, prepare regular performance & insights reports, create first party audiences within DMP, and foster partnerships with Ad Tech providers, data/audience providers & publishers.

Campaign Executive at Amnet

Managed 60 Tier 1 campaigns, ensuring delivery and optimisations to exceed client KPIs. Presented quarterly campaign findings and success factors to end clients and led agency meetings to share knowledge.