Brand and Visual Designer at Dealcart.io

Led the brand revamp of DealCart, establishing a new brand identity and comprehensive brand guidelines. Designed end-to-end campaigns, from key visual generation to asset creation, ensuring cohesive brand messaging. Supported the product design team in developing an all-new user experience. Created impactful ATL and BTL artworks, resulting in approximately 25,000 downloads. Led the creation of innovative brand identity and product design for private labels, elevating market presence that are now contributing 10% towards the monthly GMV. Designed brand-centric in-app games, enhancing user engagement and stickiness. Branded offline channels according to new brand guidelines, resulting in 80% increased visibility and brand presence. Rapidly created comprehensive digital campaigns within tight deadlines as directed by the marketing team, ensuring high-quality output and timely delivery. Expertly developed persuasive and visually compelling brand pitch decks for investors and partner brands, significantly contributing to successful business collaborations. Proactively and independently led the design function for over a year, consistently exceeding expectations and driving the creative vision forward.