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Hi, I'm Fadly Pratama, a Art Director and Type Designer with over ten years of experience. I specialize in blending branding precision with personality through custom lettering, calligraphy, and strategic brand design. My passion is creating identities that connect, inspire, and endure. Let's craft something meaningful together! I'm passionate about building brands with soul and strategy. I'm open to collaborations, remote roles, and creative partnerships that help bring unique visions to life.…Hi, I'm Fadly Pratama, a Art Director and Type Designer with over ten years of experience. I specialize in blending branding precision with personality through custom lettering, calligraphy, and strategic brand design. My passion is creating identities that connect, inspire, and endure. Let's craft something meaningful together! I'm passionate about building brands with soul and strategy. I'm open to collaborations, remote roles, and creative partnerships that help bring unique visions to life.

Fadly Pratama

Art Director, Graphic Designer, Animator, +2

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Hi, I'm Fadly Pratama, a Art Director and Type Designer with over ten years of experience. I specialize in blending branding precision with personality through custom lettering, calligraphy, and strategic brand design. My passion is creating identities that connect, inspire, and endure. Let's craft something meaningful together! I'm passionate about building brands with soul and strategy. I'm open to collaborations, remote roles, and creative partnerships that help bring unique visions to life.…Hi, I'm Fadly Pratama, a Art Director and Type Designer with over ten years of experience. I specialize in blending branding precision with personality through custom lettering, calligraphy, and strategic brand design. My passion is creating identities that connect, inspire, and endure. Let's craft something meaningful together! I'm passionate about building brands with soul and strategy. I'm open to collaborations, remote roles, and creative partnerships that help bring unique visions to life.

Available to hire

Hi, I’m Fadly Pratama, a Art Director and Type Designer with over ten years of experience. I specialize in blending branding precision with personality through custom lettering, calligraphy, and strategic brand design. My passion is creating identities that connect, inspire, and endure. Let’s craft something meaningful together!

I’m passionate about building brands with soul and strategy. I’m open to collaborations, remote roles, and creative partnerships that help bring unique visions to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Founder & Art Director at Hurufraktur

May 1, 2016 - Present

Founded a design studio specializing in calligraphic branding. Delivered global identity and type design projects. Led workshops and mentored young lettering artists.

Head Calligraphy Artist at Artlogo

April 1, 2022 - Present

Developed premium signature styles for luxury clients. Helped refine brand voice through handwritten aesthetics.

Head Calligraphy Artist at Photologo

February 28, 2022 - July 24, 2025

Enhanced production workflow and style consistency. Increased brand engagement with modern signature designs.

Graphic Designer & Social Media at Adonit

April 30, 2019 - July 24, 2025

Created cross-platform visual content boosting engagement by 4x. Supported marketing through consistent, strategic design.

Graphic Designer & Social Media LINE Medan at LINE Corp.

January 31, 2017 - July 24, 2025

Designed campaign visuals targeted to youth markets of Medan. Maintained LINE’s brand tone across platforms.