High-Converting DTC Video Ad for eCommerce Brand

Edited a high-converting direct response video ad for an eCommerce brand, optimized for TikTok, Meta, and Instagram.

My responsibilities included:

• Storytelling & pacing
• Hook optimization
• Motion graphics
• Dynamic captions
• Sound design
• Color correction
• AI-generated visuals integration
• Final export for paid social media campaigns

The objective was to create a scroll-stopping ad that maximized viewer retention and encouraged conversions.