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I’m Fahad Raza, an enterprise SEO leader with 18+ years of experience driving organic growth for global brands, including IKEA. I specialize in building scalable, multi-market SEO programs that align with content, UX, loyalty, and commercial teams to accelerate revenue and discoverability. From optimizing technical foundations to shaping content strategy and data-driven decision making, I’ve consistently turned insights into performance. I’m passionate about embedding SEO thinking into product squads, using AI-assisted optimization, and mentoring teams to deliver measurable impact.…I’m Fahad Raza, an enterprise SEO leader with 18+ years of experience driving organic growth for global brands, including IKEA. I specialize in building scalable, multi-market SEO programs that align with content, UX, loyalty, and commercial teams to accelerate revenue and discoverability. From optimizing technical foundations to shaping content strategy and data-driven decision making, I’ve consistently turned insights into performance. I’m passionate about embedding SEO thinking into product squads, using AI-assisted optimization, and mentoring teams to deliver measurable impact.

Fahad Raza

SEO Expert, Web Designer, Link Building Specialist

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I’m Fahad Raza, an enterprise SEO leader with 18+ years of experience driving organic growth for global brands, including IKEA. I specialize in building scalable, multi-market SEO programs that align with content, UX, loyalty, and commercial teams to accelerate revenue and discoverability. From optimizing technical foundations to shaping content strategy and data-driven decision making, I’ve consistently turned insights into performance. I’m passionate about embedding SEO thinking into product squads, using AI-assisted optimization, and mentoring teams to deliver measurable impact.…I’m Fahad Raza, an enterprise SEO leader with 18+ years of experience driving organic growth for global brands, including IKEA. I specialize in building scalable, multi-market SEO programs that align with content, UX, loyalty, and commercial teams to accelerate revenue and discoverability. From optimizing technical foundations to shaping content strategy and data-driven decision making, I’ve consistently turned insights into performance. I’m passionate about embedding SEO thinking into product squads, using AI-assisted optimization, and mentoring teams to deliver measurable impact.

Available to hire

I’m Fahad Raza, an enterprise SEO leader with 18+ years of experience driving organic growth for global brands, including IKEA. I specialize in building scalable, multi-market SEO programs that align with content, UX, loyalty, and commercial teams to accelerate revenue and discoverability.

From optimizing technical foundations to shaping content strategy and data-driven decision making, I’ve consistently turned insights into performance. I’m passionate about embedding SEO thinking into product squads, using AI-assisted optimization, and mentoring teams to deliver measurable impact.

Skills

SEO Copywriting

Web Design

Experience Level

SEO Copywriting

Expert

Web Design

Intermediate

Language

English

Fluent

Work Experience

Country SEO Specialist at IKEA Australia

November 1, 2017 - Present

Own the national SEO strategy end-to-end, ensuring alignment across Content, UX, Loyalty, Digital, and Commercial teams. Lead technical SEO audits, monthly site health checks, and indexing improvements to maintain a fast, crawl-efficient, and scalable website. Collaborate with global and regional digital teams to align structural changes, taxonomy improvements, and content optimisation at enterprise scale. Integrate SEO into commercial calendar planning, supporting category priorities, promotional periods, and revenue-driving initiatives. Partner with UX to enhance customer journeys and improve discoverability, engagement, and search-to-conversion flow. Lead cross-functional implementation of SEO requirements across digital product squads. Refine internal SEO processes using AI-supported metadata analysis and automated pattern-driven optimisations. Present SEO performance to leadership in board-level settings, translating complex data into actionable insights.

SEO Specialist at Glasshat Pty Ltd

February 1, 2016 - December 1, 2016

Deindexed 7 million unwanted pages of www.graysonline.com from Google Australia to improve crawlability and indexability. The client's website had 15 million pages indexed in Google and received back-to-back warning messages in Google Search Console in a short period. Exceeded the billable hours targets for Quarter 1 2016 by 12% and topped the client services implementation team.

SEO Lead at RIGHT CLICK

September 1, 2006 - December 1, 2013

Managed a team of content writers, SEOs, and web developers (80% of role) across in-house and remote staff; instrumental in developing the SEO team of tomorrow, sourcing, interviewing, selecting, and developing talent; delivered standard SEO agency services to brands such as GraysOnline, NRMA, National Disability Services.