Digital Trade Marketing Intern at Coca-Cola Bottling Investment Group (BIG)

Managed marketing campaigns across Singapore and Malaysia; improved campaign efficiency by 30% through workflow optimization and automation. Used MoEngage CRM to manage customers and lead campaigns in the Coke Buddy app; contributed to content creation in English and Chinese; conducted A/B testing with an average 6% conversion per campaign. Collaborated with IT on UAT to ensure feature readiness; supported sales with retailer inquiries to improve onboarding efficiency. Delivered post-campaign analyses; executed Bronze Outlet campaigns with a 32% increase in Gross Sales Revenue and a 26% rise in Average Order Frequency. Developed data-driven upselling strategies for Fanta Fruit Punch 1.25L with high-affinity products, achieving a 10% conversion rate.

Regional Digital Marketing Intern at OMRON Healthcare

Created social media and digital content across APAC (Instagram, Facebook, website, mobile app) to support regional marketing. Conceptualized and executed the 'OMRON Challenge' campaign across APAC, generating 20K impressions and 3% engagement. Wrote marketing copy for social posts, landing pages, and websites; assisted in paid media campaigns and SEO optimization. Transformed technical product information into sales-ready marketing kits and assets; supported website landing page development to align with campaign messaging and user engagement goals.