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Hi there! I’m Falak Trivedi, a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I excel in optimizing email automation, paid/social campaigns, and landing pages by leveraging Google Analytics, CRM insights, and AI-driven tools to boost engagement, lead acquisition, and ROI. I thrive collaborating with product, sales, and creative teams to translate performance data into scalable marketing strategies. By blending data with storytelling, I enhance digital presence and customer experience while continually learning and adapting to new channels and technologies.…Hi there! I’m Falak Trivedi, a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I excel in optimizing email automation, paid/social campaigns, and landing pages by leveraging Google Analytics, CRM insights, and AI-driven tools to boost engagement, lead acquisition, and ROI. I thrive collaborating with product, sales, and creative teams to translate performance data into scalable marketing strategies. By blending data with storytelling, I enhance digital presence and customer experience while continually learning and adapting to new channels and technologies.

Falak Trivedi

Copywriter, Social Media Manager, Content Creator, +4

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Hi there! I’m Falak Trivedi, a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I excel in optimizing email automation, paid/social campaigns, and landing pages by leveraging Google Analytics, CRM insights, and AI-driven tools to boost engagement, lead acquisition, and ROI. I thrive collaborating with product, sales, and creative teams to translate performance data into scalable marketing strategies. By blending data with storytelling, I enhance digital presence and customer experience while continually learning and adapting to new channels and technologies.…Hi there! I’m Falak Trivedi, a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I excel in optimizing email automation, paid/social campaigns, and landing pages by leveraging Google Analytics, CRM insights, and AI-driven tools to boost engagement, lead acquisition, and ROI. I thrive collaborating with product, sales, and creative teams to translate performance data into scalable marketing strategies. By blending data with storytelling, I enhance digital presence and customer experience while continually learning and adapting to new channels and technologies.

Available to hire

Hi there! I’m Falak Trivedi, a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I excel in optimizing email automation, paid/social campaigns, and landing pages by leveraging Google Analytics, CRM insights, and AI-driven tools to boost engagement, lead acquisition, and ROI.

I thrive collaborating with product, sales, and creative teams to translate performance data into scalable marketing strategies. By blending data with storytelling, I enhance digital presence and customer experience while continually learning and adapting to new channels and technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Copywriter, Social Media & Digital Marketing Specialist at First Light Safety Products

March 1, 2024 - June 1, 2025

Boosted Mailchimp open rates by 37% and engagement by 35% by A/B testing subject lines, refining send-time strategy, segmenting audiences based on GA4 behavior insights, optimized copy, personalized CTAs; overall email optimization and targeted workflows.

Marketing Coordinator at The Quark Group Head Office

April 1, 2020 - March 1, 2024

Executed multi-channel campaigns with GA4 insights to boost ROI and engagement; led PR/advertising across six regions using segmentation of 35,000 households to drive a 14% rise in community engagement. Analyzed weekly performance with GA4, Excel, and Tableau, translating insights into strategic recommendations; developed CRM-based sales collateral.

Social Media Coordinator at Boujee Restaurant & Bar

April 1, 2024 - July 1, 2024

Increased reach by 45% and engagement by 30% by managing influencer partnerships and optimizing creator metrics. Planned content calendars and cadence for maximum brand visibility guided by trend and engagement insights.

Social Media Marketing Professional at Callia Flowers Head Office

January 1, 2020 - February 1, 2020

Strengthened online reputation with rapid-response system for customer inquiries, reviews, and complaints. Conducted market analysis using SPSS and GA tools, informing quarterly strategy and advertising budget. Increased social following by 32% through targeted content and A/B testing; improved ROI by 12% via audience segmentation and optimized paid social funnel.

In Store Marketing & Social Media Advisor at PGI Houseware

August 1, 2022 - February 1, 2023

Led in-store marketing and social media initiatives; aligned campaigns with product launches, optimized content across channels, and tracked performance using GA4 and Excel dashboards.

Seasonal Customer Sales Associate at Oak & Fort

January 1, 2019 - November 1, 2020

Delivered customer service excellence; supported seasonal promotions and product launches; collaborated with team to drive sales.

Retail Customer Associate at The Shoe Company

January 1, 2019 - November 1, 2020

Provided customer service, supported sales floor operations, and contributed to store targets during peak seasons.

CRM & Financial Operations Advisor at Motilal Oswal Securities Limited

February 1, 2017 - September 1, 2018

Managed CRM and financial operations; supported customer relationship workflows and back-office processes to improve efficiency.

Customer Acquisition & Field Marketing Training at PeakForce Chicago

March 1, 2026 - Present

Engaged with 35+ business owners across diverse industries to promote AT&T services, gaining hands-on exposure to the live sales funnel—from prospecting and pitching to identifying customer needs and generating leads. Built ongoing client relationships for retention and brand reputation, adapting communication to different industries and decision stages.

Senior Digital Marketing & Social Media Specialist, Brand Copywriter at First Light Safety Products

March 1, 2024 - June 1, 2025

Owned email marketing strategy and lifecycle optimization, increasing open rates by 37% and engagement by 35% through audience segmentation, A/B testing, send-time optimization, and personalized CTAs informed by GA4. Created data-driven marketing content for U.S. transportation publications, boosting lead generation by 55% via GA4 traffic source analysis, landing-page optimization, and aligned messaging across LinkedIn, YouTube, and industry publications. Revamped website traffic by 23% by analyzing GA4 user paths and event parameters to refine landing pages and copy, reducing drop-offs and boosting conversions. Collaborated with sales, product, and creative teams to translate campaign insights into scalable roadmaps. Enhanced brand presence across LinkedIn, Instagram, YouTube, and Facebook, growing audience engagement by 35% through performance analysis and creative optimization.

Social Media Co-Ordinator at Boujee Restaurant & Bar

April 1, 2024 - July 1, 2024

Expanded reach by 45% and engagement by 30% through influencer partnerships, performance analysis of creators, and revised collaboration guidelines. Planned content calendars and optimized social cadence for maximum brand visibility, guided by trend analysis and engagement insights.