Available to hire
Hi, I’m Falak Trivedi. I’m a Digital Marketing Analyst with 8+ years of experience driving demand generation, multi-channel campaigns, and brand growth across B2B and B2C markets. I specialize in optimizing email automation, paid and social campaigns, and high-converting landing pages using Google Analytics, CRM insights, and AI-powered tools.
I’m known for blending data with storytelling to boost engagement, lead acquisition, and ROI. I collaborate with product, sales, and creative teams to translate performance insights into scalable marketing strategies that strengthen digital presence and enhance the customer experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Customer Acquisition & Field Marketing Training at PeakForce Chicago
March 1, 2026 - PresentEngaged with 35+ business owners across diverse industries to promote AT&T services, gaining hands-on exposure to the live sales funnel—from prospecting and pitching to identifying customer needs and generating leads. Built ongoing client relationships for retention and brand reputation, adapting communication to different industries and decision stages.
Social Media & Events Marketing Coordinator at Desi Nights LLC
January 1, 2025 - PresentDrive full-funnel social media marketing for Bollywood nightlife and live jamming events, including Instagram content creation, influencer outreach, and grassroots promotion across university networks and community platforms. Conceptualize event themes, create on-site photo/video content, and produce post-event assets. Source and negotiate DJ collaborations within budget, coordinate with venues, and engage VIP clients to support event growth and brand positioning.
Social Media Co-Ordinator at Boujee Restaurant & Bar
April 1, 2024 - July 1, 2024Expanded reach by 45% and engagement by 30% through influencer partnerships, performance analysis of creators, and revised collaboration guidelines. Planned content calendars and optimized social cadence for maximum brand visibility, guided by trend analysis and engagement insights.
Social Media Coordinator at Boujee Restaurant & Bar
April 1, 2024 - July 1, 2024Increased reach by 45% and engagement by 30% by managing influencer partnerships and optimizing creator metrics. Planned content calendars and cadence for maximum brand visibility guided by trend and engagement insights.
Senior Digital Marketing & Social Media Specialist, Brand Copywriter at First Light Safety Products
March 1, 2024 - June 1, 2025Owned email marketing strategy and lifecycle optimization, increasing open rates by 37% and engagement by 35% through audience segmentation, A/B testing, send-time optimization, and personalized CTAs informed by GA4. Created data-driven marketing content for U.S. transportation publications, boosting lead generation by 55% via GA4 traffic source analysis, landing-page optimization, and aligned messaging across LinkedIn, YouTube, and industry publications. Revamped website traffic by 23% by analyzing GA4 user paths and event parameters to refine landing pages and copy, reducing drop-offs and boosting conversions. Collaborated with sales, product, and creative teams to translate campaign insights into scalable roadmaps. Enhanced brand presence across LinkedIn, Instagram, YouTube, and Facebook, growing audience engagement by 35% through performance analysis and creative optimization.
Brand Copywriter, Social Media & Digital Marketing Specialist at First Light Safety Products
March 1, 2024 - June 1, 2025Boosted Mailchimp open rates by 37% and engagement by 35% by A/B testing subject lines, refining send-time strategy, segmenting audiences based on GA4 behavior insights, optimized copy, personalized CTAs; overall email optimization and targeted workflows.
In Store Marketing & Social Media Advisor at PGI Houseware
August 1, 2022 - February 1, 2023Led in-store marketing and social media initiatives; aligned campaigns with product launches, optimized content across channels, and tracked performance using GA4 and Excel dashboards.
Marketing Coordinator at The Quark Group Head Office
April 1, 2020 - March 1, 2024Executed multi-channel campaigns with GA4 insights to boost ROI and engagement; led PR/advertising across six regions using segmentation of 35,000 households to drive a 14% rise in community engagement. Analyzed weekly performance with GA4, Excel, and Tableau, translating insights into strategic recommendations; developed CRM-based sales collateral.
Social Media Marketing Professional at Callia Flowers Head Office
January 1, 2020 - February 1, 2020Strengthened online reputation with rapid-response system for customer inquiries, reviews, and complaints. Conducted market analysis using SPSS and GA tools, informing quarterly strategy and advertising budget. Increased social following by 32% through targeted content and A/B testing; improved ROI by 12% via audience segmentation and optimized paid social funnel.
Retail Customer Associate at The Shoe Company
January 1, 2019 - November 1, 2020Provided customer service, supported sales floor operations, and contributed to store targets during peak seasons.
Seasonal Customer Sales Associate at Oak & Fort
January 1, 2019 - November 1, 2020Delivered customer service excellence; supported seasonal promotions and product launches; collaborated with team to drive sales.
CRM & Financial Operations Advisor at Motilal Oswal Securities Limited
February 1, 2017 - September 1, 2018Managed CRM and financial operations; supported customer relationship workflows and back-office processes to improve efficiency.
Education
Master of Science, Marketing Analytics at DePaul University, Kellstadt Graduate School of Business
January 11, 2030 - January 1, 2027Masters, Marketing Management at University of Winnipeg
January 11, 2030 - January 1, 2019Bachelor of Commerce, Business Administration at Mithibai College, Mumbai University
January 11, 2030 - January 1, 2017Master of Science in Marketing Analytics at DePaul University, Kellstadt Graduate School of Business
January 11, 2030 - January 1, 2027Master of Marketing Management at University of Winnipeg, Pace
January 11, 2030 - January 1, 2019Bachelor of Commerce, Business Administration at Mithibai College, Mumbai University
January 11, 2030 - January 1, 2017Master of Science, Marketing Analytics at DePaul University, Kellstadt Graduate School of Business
January 11, 2030 - January 1, 2026Masters, Marketing Management at University of Winnipeg, Pace
January 11, 2030 - January 1, 2019Bachelor of Commerce, Business Administration at Mithibai College, Mumbai University
January 11, 2030 - January 1, 2017Qualifications
Google Analytics Certificate (Google Academy)
January 11, 2030 - December 16, 2025Meta Advertising Certification (Advertising with Meta)
January 11, 2030 - December 16, 2025Google Analytics Certification
January 11, 2030 - April 10, 2026Advertising with Meta Certification
January 11, 2030 - April 10, 2026Google Analytics Certification
January 1, 2025 - July 4, 2026Advertising with Meta Certification
January 1, 2025 - July 4, 2026Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Telecommunications, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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