Spearhead national campaigns for a portfolio of 25+ luxury cinemas, ensuring a premium brand experience across all touchpoints. Led end-to-end execution of nationwide film campaigns, acting as the primary liaison with major film studios to localize marketing assets and align promotional strategies for upscale audiences. Oversaw omnichannel marketing assets and ensured content adhered to brand guidelines and contractual obligations. Developed monthly dashboards and campaign recaps to track ROI and foot traffic, using data to inform future marketing strategies. Coordinated experiential marketing elements for private screenings and events, including influencer partnerships and logistics with internal operations teams.

Social Media Coordinator at Monarch & Kessaku

March 1, 2023 - August 1, 2024

Developed and executed social media strategy for premier hospitality venues, directly driving ticket sales and brand engagement. Built online community by directly engaging with followers and key influencers, developing relationships that supported event promotion. Created monthly performance reports using actionable insights from Google Analytics and social platforms, and pivoted campaigns in real-time to support sold-out events. Built and managed comprehensive social strategies across multiple platforms, utilizing scheduling tools to ensure timely execution of promotions.

Social Media Marketing Specialist at Ads that Disrupt

January 1, 2022 - March 1, 2023

Executed integrated digital marketing campaigns across Google, Facebook, Instagram, and LinkedIn; aligned paid media with client sales objectives and target audiences. Collaborated with sales and content teams to develop assets and optimize on-page SEO for maximum impact. Managed content calendars, coordinated logistics for client events (including BEOs and tours), and supported the planning process to ensure seamless execution.