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I’m Farah Dawood, a creative strategist and copywriter with a passion for crafting compelling brand stories across channels. Over the past 3+ years, I’ve helped agencies and corporations sharpen their voice and accelerate growth through strategy-driven content, thoughtful brand positioning, and engaging campaigns. I thrive on turning complex ideas into clear, actionable narratives and collaborating across teams to ensure consistent messaging and visuals.…I’m Farah Dawood, a creative strategist and copywriter with a passion for crafting compelling brand stories across channels. Over the past 3+ years, I’ve helped agencies and corporations sharpen their voice and accelerate growth through strategy-driven content, thoughtful brand positioning, and engaging campaigns. I thrive on turning complex ideas into clear, actionable narratives and collaborating across teams to ensure consistent messaging and visuals.

Farah Dawood

Copywriter, Content Creator, Content Strategist, +2

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I’m Farah Dawood, a creative strategist and copywriter with a passion for crafting compelling brand stories across channels. Over the past 3+ years, I’ve helped agencies and corporations sharpen their voice and accelerate growth through strategy-driven content, thoughtful brand positioning, and engaging campaigns. I thrive on turning complex ideas into clear, actionable narratives and collaborating across teams to ensure consistent messaging and visuals.…I’m Farah Dawood, a creative strategist and copywriter with a passion for crafting compelling brand stories across channels. Over the past 3+ years, I’ve helped agencies and corporations sharpen their voice and accelerate growth through strategy-driven content, thoughtful brand positioning, and engaging campaigns. I thrive on turning complex ideas into clear, actionable narratives and collaborating across teams to ensure consistent messaging and visuals.

Available to hire

I’m Farah Dawood, a creative strategist and copywriter with a passion for crafting compelling brand stories across channels. Over the past 3+ years, I’ve helped agencies and corporations sharpen their voice and accelerate growth through strategy-driven content, thoughtful brand positioning, and engaging campaigns. I thrive on turning complex ideas into clear, actionable narratives and collaborating across teams to ensure consistent messaging and visuals.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Content Strategist at AXON Healthtech

September 1, 2024 - Present

Spearheaded end-to-end content strategy and production across formats, including Reels, carousels, branded campaigns, and internal communications, driving storytelling consistency, brand alignment, and audience growth. Acted as the creative lead across all brand touchpoints, ensuring a unified message and cohesive visual identity aligned with AXON Healthtech’s mission: Ensuring Wellness for All. Created work that set creative benchmarks later mirrored by competitors.

Copywriter at Vinny's Pizza

May 1, 2024 - June 1, 2025

Shaped and refined the brand’s creative voice to stand out in a saturated F&B space, moving away from tired clichés to more original, on-brand storytelling. Supported account management with creative input, content planning, and day-to-day campaign coordination.

Creative Copywriter at Click Advertising Agency

June 1, 2022 - February 1, 2024

Assisted in agency growth by attracting over 10 clients through creative writing initiatives. Developed copywriting and content strategies for over 10 niches, including F&B, real estate, hospitality, legal, automotive, furniture, education, healthcare, and fashion. Executed brand positioning and marketing strategies to enhance client visibility and engagement.