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Hi, I'm Farah Mahmoud, a digital communications and marketing specialist with over two years of experience in content creation and campaign coordination in educational and nonprofit settings. I love creating engaging digital content that connects with audiences and drives meaningful results. I enjoy collaborating with diverse teams to develop creative marketing strategies and optimize communication efforts using tools like SEO, social media, and analytics. Outside of work, I enjoy diving into UX design projects and learning new ways to present information clearly and effectively.…Hi, I'm Farah Mahmoud, a digital communications and marketing specialist with over two years of experience in content creation and campaign coordination in educational and nonprofit settings. I love creating engaging digital content that connects with audiences and drives meaningful results. I enjoy collaborating with diverse teams to develop creative marketing strategies and optimize communication efforts using tools like SEO, social media, and analytics. Outside of work, I enjoy diving into UX design projects and learning new ways to present information clearly and effectively.

Farah Mahmoud

Digital Marketer, Marketing Strategist, Content Creator, +2

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Hi, I'm Farah Mahmoud, a digital communications and marketing specialist with over two years of experience in content creation and campaign coordination in educational and nonprofit settings. I love creating engaging digital content that connects with audiences and drives meaningful results. I enjoy collaborating with diverse teams to develop creative marketing strategies and optimize communication efforts using tools like SEO, social media, and analytics. Outside of work, I enjoy diving into UX design projects and learning new ways to present information clearly and effectively.…Hi, I'm Farah Mahmoud, a digital communications and marketing specialist with over two years of experience in content creation and campaign coordination in educational and nonprofit settings. I love creating engaging digital content that connects with audiences and drives meaningful results. I enjoy collaborating with diverse teams to develop creative marketing strategies and optimize communication efforts using tools like SEO, social media, and analytics. Outside of work, I enjoy diving into UX design projects and learning new ways to present information clearly and effectively.

Available to hire

Hi, I’m Farah Mahmoud, a digital communications and marketing specialist with over two years of experience in content creation and campaign coordination in educational and nonprofit settings. I love creating engaging digital content that connects with audiences and drives meaningful results.

I enjoy collaborating with diverse teams to develop creative marketing strategies and optimize communication efforts using tools like SEO, social media, and analytics. Outside of work, I enjoy diving into UX design projects and learning new ways to present information clearly and effectively.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Specialist at Children First Canada

August 1, 2024 - June 30, 2024

Led 5 digital campaigns targeting youth audiences, increasing engagement by 35% through SEO, paid ads, and optimized content across email, web, and social media. Created and scheduled 4–7 weekly posts in Loomly, aligning with brand and accessibility standards across Instagram, Facebook, LinkedIn, and X. Managed Meta Ads and tracked campaign performance in Google Analytics and Excel. Conducted keyword research and coordinated cross-platform promotion to boost visibility via partners and newsletters.

Marketing and Communications Assistant at University of Toronto Career Centre

May 1, 2024 - May 31, 2025

Handled 15+ monthly marketing requests using Asana, producing digital content that met stakeholder goals and adhered to university, brand, and accessibility standards. Created and published 40+ digital assets across social media, email, and print using Canva, Adobe Creative Suite, and CapCut, including short-form videos and original photography. Drove a 15% boost in engagement by optimizing content timing, format, and messaging based on insights from Sprout Social. Collaborated closely with staff, students, and department teams to develop inclusive, creative communications that reflected school culture and priorities.

Digital Media Assistant at UTM Student Housing and Residence Life

September 1, 2023 - May 31, 2024

Produced 35+ digital and social media assets promoting student housing and campus life, contributing to a 19.3% increase in engagement. Boosted email open rates by 45% through A/B testing in Mailchimp, optimizing subject lines and timing.

Brand Experience Designer at ICUBE

May 1, 2023 - September 30, 2023

Conducted UX research and prototyped apps and websites in Figma for 5+ startup clients, translating client feedback into design improvements to enhance usability.