Hi, I’m Faranak Panahi, a Senior Brand Identity Designer with 10+ years of experience creating cohesive visual systems for startups, publishers, and service-based businesses. I specialize in end-to-end brand identity packages—including logo systems, color and typography frameworks, brand decks, and web-ready assets. I also bring brands to life through UI/UX prototyping and motion graphics, delivering consistent, engaging experiences across digital and print platforms.…

Faranak Panahi

Hi, I’m Faranak Panahi, a Senior Brand Identity Designer with 10+ years of experience creating cohesive visual systems for startups, publishers, and service-based businesses. I specialize in end-to-end brand identity packages—including logo systems, color and typography frameworks, brand decks, and web-ready assets. I also bring brands to life through UI/UX prototyping and motion graphics, delivering consistent, engaging experiences across digital and print platforms.…

Available to hire

Hi, I’m Faranak Panahi, a Senior Brand Identity Designer with 10+ years of experience creating cohesive visual systems for startups, publishers, and service-based businesses. I specialize in end-to-end brand identity packages—including logo systems, color and typography frameworks, brand decks, and web-ready assets. I also bring brands to life through UI/UX prototyping and motion graphics, delivering consistent, engaging experiences across digital and print platforms.

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Language

English
Fluent

Work Experience

UI/UX Designer (Contract / Internship) at Sozentech
October 1, 2025 - December 1, 2025
Designed and optimized web and mobile user interfaces aligned with brand and usability standards. Developed brand identity and website design for a startup environment. Conducted user research and collaborated with developers to deliver user-centered digital solutions. Produced Figma prototypes supporting iterative feedback and stakeholder alignment.
Freelance Graphic & Visual Designer at Self-Employed
January 1, 2017 - Present
Created product-focused visual assets, including logos, book covers, and illustrations, translating concepts into clear, distinctive visual forms. Developed custom visual languages for clients, ensuring consistency across print and digital platforms. Managed projects end-to-end, coordinating with clients, printers, and vendors.
Art Director at Ketab Majazi Publishing House
January 1, 2020 - December 31, 2024
Led creative design direction for publications and branded projects. Designed scalable design systems and visual frameworks applied across publications and marketing materials. Directed and reviewed work of designers and illustrators. Introduced AI-assisted ideation workflows to enhance creativity and efficiency. Supervised the visual design of multi-book cover series using line art to reflect thematic concepts.
Graphic Designer & Ideation Unit Supervisor at Parchin Publication Institute
January 1, 2012 - December 31, 2017
Led creative direction for publications, campaigns, and branded materials. Managed design workflows, brainstorming sessions, and stakeholder presentations. Oversaw print production, prepress, quality control, and vendor coordination. Applied typography and logo design expertise to create product-focused and visually coherent materials.
Freelance Graphic & Visual Designer at Freelance
January 1, 2017 - Present
Delivered branding systems, corporate layouts, and marketing assets across industries, supporting brand consistency and business communication goals. Designed reports, presentations, and structured visual materials supporting business communication. Produced visual assets for print, web, and social media, ensuring brand consistency. Managed projects end-to-end, coordinating with clients, printers, and vendors.
Freelance Graphic & Visual Designer at Self-Employed (Freelance)
January 1, 2017 - Present
Delivered 40+ end-to-end brand identity systems and visual assets for startups and service-based businesses across multiple industries, including logo systems, identity packages, brand decks, brand guidelines, color systems, typography frameworks, and web-ready SVG assets. Designed reports, presentations, and structured visual materials to support business communication and marketing initiatives. Produced visual assets for print, web, and social media design, ensuring brand consistency across all platforms. Managed projects end-to-end, coordinating with clients, printers, and vendors to deliver high-quality results on time.

Education

Master of Arts in Graphic Design at Art University of Tehran
October 1, 2006 - September 30, 2009
Women in Technology (WIT) Program at Making Changes Association, Calgary
May 5, 2025 - October 31, 2025
Employment & Power Skills (EPS) at Making Changes Association, Calgary
March 3, 2025 - May 2, 2025
Master of Arts (M.A.) in Graphic Design at Art University of Tehran
January 11, 2030 - February 13, 2026
Bachelor of Arts (B.A.) in Graphic Design at Shariati Technical & Vocational College
January 11, 2030 - February 13, 2026

Qualifications

Microsoft Certified: Power Platform Fundamentals
October 17, 2025 - October 17, 2025
Microsoft Certified: Power Platform Fundamentals
January 1, 2025 - February 13, 2026
Women in Technology (WIT) Program | Making Changes Association, Calgary
January 1, 2025 - February 13, 2026
Employment & Power Skills (EPS) | Making Changes Association, Calgary
January 1, 2025 - February 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet
    paper Logo Design

    This project showcases a collection of logos I have designed across various industries, highlighting my expertise in branding, visual identity, and typography. Each logo demonstrates a balance of creativity, strategic thinking, and attention to detail, delivering clear, memorable, and market-ready brand assets.

    paper PicklePlay

    About Pickleplay
    PicklePlay is a website and app that connects pickleball players, clubs, and communities. It helps users organize games, manage events, and join local activities. Through its club portal, admins can manage memberships, leagues, events, and payments, all in one platform.
    PietePlay

    My Role UX/Ul redesign, user flow optimization, visual consistency

    • Audited existing event flows
    • Created Figma wireframes and prototypes
    • Ran feedback sessions with club admins
    • Defined Ul component updates and design system alignment
      -Worked with engineering to prioritize low-dev-effort solutions

    Project Overview
    This project enhanced PicklePlay, a platform that connects pickleball players, clubs, and communities. It supports both players who join clubs and events, and admins who manage them.
    The redesign aimed to improve usability, consistency, and efficiency across the website.

    Target Audience
    PicklePlay serves pickleball players of all levels, as well as clubs and organizers who manage games, events, and local communities.

    paper Kinesium Health

    Kinesium Health is a professional kinesiology clinic based in Calgary, focused on personalized treatment, injury rehabilitation, and long-term wellness.
    This project involved developing a cohesive brand identity and website design that reflects the clinic’s evidence-based approach, modern patient experience, and commitment to movement, performance, and recovery.

    The visual identity centers on a clean, minimal logo that combines the letter “K” with a figure performing a High Lunge with Reach, symbolizing motion, strength, and rehabilitation. Designed with today’s health-conscious audience in mind, the brand and website convey trust, clarity, and professionalism, creating a distinctive presence that resonates with active adults, athletes, and individuals in recovery.