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Hi, I’m Farhat Riaz, a multidisciplinary digital marketer with 5+ years of experience designing and executing data-driven campaigns across B2B, B2C, and B2G sectors. I specialize in performance marketing and full-funnel lead generation using Meta, Google, TikTok, and Microsoft Ads. I excel at orchestrating campaigns from targeting and creatives to analytics and conversion optimization to drive measurable ROIs. I’ve delivered successful campaigns in healthcare, SaaS, and the aesthetics space, and I’m comfortable collaborating with remote, cross-functional teams under structured OKRs. I blend creative storytelling with analytics, align digital strategy with business goals, and continuously test and optimize to reduce cost-per-acquisition while improving ROI and cross-channel cohesion.…Hi, I’m Farhat Riaz, a multidisciplinary digital marketer with 5+ years of experience designing and executing data-driven campaigns across B2B, B2C, and B2G sectors. I specialize in performance marketing and full-funnel lead generation using Meta, Google, TikTok, and Microsoft Ads. I excel at orchestrating campaigns from targeting and creatives to analytics and conversion optimization to drive measurable ROIs. I’ve delivered successful campaigns in healthcare, SaaS, and the aesthetics space, and I’m comfortable collaborating with remote, cross-functional teams under structured OKRs. I blend creative storytelling with analytics, align digital strategy with business goals, and continuously test and optimize to reduce cost-per-acquisition while improving ROI and cross-channel cohesion.

Farhat Riaz

Marketing Strategist, Performance Marketer, Digital Marketer, +3

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Hi, I’m Farhat Riaz, a multidisciplinary digital marketer with 5+ years of experience designing and executing data-driven campaigns across B2B, B2C, and B2G sectors. I specialize in performance marketing and full-funnel lead generation using Meta, Google, TikTok, and Microsoft Ads. I excel at orchestrating campaigns from targeting and creatives to analytics and conversion optimization to drive measurable ROIs. I’ve delivered successful campaigns in healthcare, SaaS, and the aesthetics space, and I’m comfortable collaborating with remote, cross-functional teams under structured OKRs. I blend creative storytelling with analytics, align digital strategy with business goals, and continuously test and optimize to reduce cost-per-acquisition while improving ROI and cross-channel cohesion.…Hi, I’m Farhat Riaz, a multidisciplinary digital marketer with 5+ years of experience designing and executing data-driven campaigns across B2B, B2C, and B2G sectors. I specialize in performance marketing and full-funnel lead generation using Meta, Google, TikTok, and Microsoft Ads. I excel at orchestrating campaigns from targeting and creatives to analytics and conversion optimization to drive measurable ROIs. I’ve delivered successful campaigns in healthcare, SaaS, and the aesthetics space, and I’m comfortable collaborating with remote, cross-functional teams under structured OKRs. I blend creative storytelling with analytics, align digital strategy with business goals, and continuously test and optimize to reduce cost-per-acquisition while improving ROI and cross-channel cohesion.

Available to hire

Hi, I’m Farhat Riaz, a multidisciplinary digital marketer with 5+ years of experience designing and executing data-driven campaigns across B2B, B2C, and B2G sectors. I specialize in performance marketing and full-funnel lead generation using Meta, Google, TikTok, and Microsoft Ads. I excel at orchestrating campaigns from targeting and creatives to analytics and conversion optimization to drive measurable ROIs.

I’ve delivered successful campaigns in healthcare, SaaS, and the aesthetics space, and I’m comfortable collaborating with remote, cross-functional teams under structured OKRs. I blend creative storytelling with analytics, align digital strategy with business goals, and continuously test and optimize to reduce cost-per-acquisition while improving ROI and cross-channel cohesion.

Skills

Experience Level

Expert

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Language

English

Fluent

Urdu

Fluent

Work Experience

Social Media Specialist at Bright Ideas Communications

January 1, 2025 - June 16, 2025

Managing performance marketing operations across Google Ads, Meta, TikTok, and Microsoft Ads for clients in the aesthetic and healthcare sectors. Set up, optimized, and managed data-driven ad campaigns across multiple platforms, lowering CPLs and improving ROI. Conducted in-depth keyword research, audience segmentation, and campaign refinement based on performance insights. Coordinated with cross-functional teams to align messaging and targeting with campaign goals. Executed landing page audits and campaign QA for better funnel performance. Delivered weekly performance reviews, A/B test analyses, and strategy recommendations.

Marketing Strategist at Confidential (UAE-based)

March 1, 2024 - September 30, 2024

Led digital marketing for E-commerce, Airbnb, yacht rentals, SaaS, and a construction/real estate business. Spearheaded full-cycle influencer marketing campaigns—vetting, outreach, briefs, performance tracking—boosting brand reach and user-generated content by 35%. Executed high-impact B2B social campaigns targeting real estate developers and construction professionals resulting in a 25% increase in lead form conversions. Created dynamic social content by repurposing internal assets, improving click-through rates and engagement. Collaborated remotely with senior stakeholders and teammates across multiple offices via ClickUp, Slack, and Zoho, aligning on weekly OKRs and cross-functional initiatives.

Digital Marketing Specialist at Cloud-Tribe

December 1, 2022 - November 30, 2023

Marketed cloud-based services (SaaS, PaaS, IaaS, BaaS, SECaaS, DRaaS) through targeted B2B content and paid campaigns. Designed and executed LinkedIn/Google Ads strategy leading to a 15% conversion boost and 10% drop in CPA. Produced digital content across blogs, social posts, infographics, and videos, enhancing industry positioning. Implemented GA4/SEMrush for performance analysis and strategy refinement; increased organic traffic by 30%. Worked closely with senior leadership via remote platforms to align content and lead-generation goals.

Digital Marketing Analyst at Q Web Media Ltd

January 1, 2022 - November 30, 2023

Managed social media and paid ad campaigns for B2B clients in healthcare, finance, and e-commerce. Optimized Meta, Bing, and Google Ads for CPL/CPA reductions (15%) and a 30% boost in conversion rates. Strategized UTM-tagged social content with FLG & GA4 tracking to drive measurable B2B leads. Conducted weekly campaign analysis and reporting in a fully remote environment using Asana, Slack, Signal, and HubSpot. Collaborated across time zones with content, creative, and strategy teams to ensure aligned execution.

Marketing Executive at TransRoads Pvt Ltd

November 1, 2022 - January 31, 2023

Designed audience-specific campaigns for freight booking mobile app, increasing app downloads by 40%. Executed LinkedIn and Facebook content calendars, improving platform followers by 20% and 15% respectively. Conducted market research and user behavior analysis to optimize campaign direction and app features.

Meta Ads Specialist at Venture Digital

July 1, 2025 - September 30, 2025

Led end-to-end Meta (Facebook + Instagram) ad campaigns, driving high-quality leads for chiropractic and healthcare clients. Responsibilities included creative development, audience research, bid strategy optimization, and performance reporting (CPL/CTR/ROAS). Implemented scroll-stopping creatives and compelling copy, performed competitor analysis, and ensured alignment with client goals through ongoing QA and optimization.