I am an analytical mind, grounded in the rigorous principles of physics and electrical engineering, who thrives on deciphering complex data to drive understanding and innovation. My proficiency spans advanced quantitative analysis, leveraging tools like Python, R, and SQL for data manipulation and visualization, to the practical application of technical systems and meticulous data collection. I am adept at distilling intricate information into clear insights, whether through scientific communication, teaching advanced concepts, or designing efficient operational workflows. Proven track record of optimizing system performance by up to 18.5% through root cause analysis and statistical modeling.
As a lecturer, engineer, and data professional, I collaborate across disciplines to translate data into actionable strategies, drive energy-efficiency improvements, and support sustainable solutions. I have hands-on experience in SCADA, telemetry, and dashboarding using Tableau and Power BI, and I continuously seek opportunities to learn and apply new analytical techniques to real-world problems.
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This project analyzes Divvy’s Q1 2019 bike‑share trips dataset to uncover rider behavior, identify revenue opportunities, and highlight strategies to convert casual users, optimize pricing, and improve operational efficiency for sustainable business growth.
Recommendations for Revenue Optimization: Building on the patterns observed across daily usage, rider types, trip duration, and demographic segments, several clear opportunities emerge for strengthening Divvy’s revenue performance. The most immediate win lies in converting high‑potential casual riders—particularly younger users aged 18–29 and those taking longer leisure trips—into subscribers through targeted promotions and commuter‑focused membership offers. Subscriber behavior shows strong morning and evening peaks, highlighting the value of improving bike availability during commute hours, expanding corporate membership programs, and ensuring station reliability around major employment hubs. Weekend and off‑peak demand, driven largely by casual riders, can be boosted through tourist
This project analyzes Divvy’s Q1 2019 bike‑share trips dataset to uncover rider behavior, identify revenue opportunities, and highlight strategies to convert casual users, optimize pricing, and improve operational efficiency for sustainable business growth
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