Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Fatiha Basit. I’m a creative professional specializing in visual merchandising and display design, with a passion for turning spaces into engaging shopping experiences through thoughtful layouts, color theory, and on-trend storytelling. I value collaboration, clear communication, and practical problem-solving, delivering polished, on-time outcomes by coordinating with marketing, product teams, and store operations.…Hi, I’m Fatiha Basit. I’m a creative professional specializing in visual merchandising and display design, with a passion for turning spaces into engaging shopping experiences through thoughtful layouts, color theory, and on-trend storytelling. I value collaboration, clear communication, and practical problem-solving, delivering polished, on-time outcomes by coordinating with marketing, product teams, and store operations.

Fatiha Basit

Designer, Brand Designer, Set Designer, +6





Hi, I’m Fatiha Basit. I’m a creative professional specializing in visual merchandising and display design, with a passion for turning spaces into engaging shopping experiences through thoughtful layouts, color theory, and on-trend storytelling. I value collaboration, clear communication, and practical problem-solving, delivering polished, on-time outcomes by coordinating with marketing, product teams, and store operations.…Hi, I’m Fatiha Basit. I’m a creative professional specializing in visual merchandising and display design, with a passion for turning spaces into engaging shopping experiences through thoughtful layouts, color theory, and on-trend storytelling. I value collaboration, clear communication, and practical problem-solving, delivering polished, on-time outcomes by coordinating with marketing, product teams, and store operations.

Available to hire

Hi, I’m Fatiha Basit. I’m a creative professional specializing in visual merchandising and display design, with a passion for turning spaces into engaging shopping experiences through thoughtful layouts, color theory, and on-trend storytelling.

I value collaboration, clear communication, and practical problem-solving, delivering polished, on-time outcomes by coordinating with marketing, product teams, and store operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Visual Merchandising Manager at H&M

March 1, 2022 - Present

Led visual merchandising strategies for seasonal product displays and collaborated with marketing to align themes with promotions. Analyzed customer traffic patterns to optimize product placement and designed engaging in-store layouts to enhance the shopping experience. Maintained display inventory, conducted regular audits for consistency and appeal, and supported cross-functional teams to ensure visual standards across the stores.

Senior Fashion Designer at Charizma

March 1, 2020 - March 1, 2022

Designed seasonal collections aligned with brand vision and market trends. Coordinated with production teams to ensure design feasibility and quality. Created technical sketches and specifications, oversaw fittings, and presented concepts to stakeholders, incorporating feedback into revisions. Managed project timelines to ensure timely delivery.

Haute Fashion Designer at Nickie N Nina

April 1, 2018 - March 1, 2020

Designed seasonal collections by researching current fashion trends and consumer preferences. Created detailed technical sketches and specifications for garment production. Collaborated with cross-functional teams to develop cohesive brand concepts and designs. Selected fabrics and materials that align with design vision and brand standards. Managed sample production processes, ensuring quality and design integrity throughout stages. Attended fashion shows to gather inspiration and network with industry professionals.

Junior Fashion Designer at Limelight

June 1, 2015 - April 1, 2018

Resarched current fashion trends to inform design concepts and choices. Assisted in selecting fabrics and materials for various collections. Coordinated with suppliers to source high-quality materials and trims. Created mood boards to visually communicate design ideas and themes. Analyzed fashion trends and incorporated them into designs. Communicated with vendors on fabric sourcing and pricing issues.