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I'm a dynamic fashion professional with a strong background in textile design, visual merchandising, and trend analysis. My experience at H&M sharpened my ability to create engaging in-store displays and translate seasonal concepts into customer-friendly visuals that reinforce brand identity. I enjoy leading cross-functional teams, blending traditional techniques with modern tools like Photoshop and Illustrator to deliver creative, market-ready solutions. I'm passionate about storytelling through fashion and embroidery, and I thrive in fast-paced environments.…I'm a dynamic fashion professional with a strong background in textile design, visual merchandising, and trend analysis. My experience at H&M sharpened my ability to create engaging in-store displays and translate seasonal concepts into customer-friendly visuals that reinforce brand identity. I enjoy leading cross-functional teams, blending traditional techniques with modern tools like Photoshop and Illustrator to deliver creative, market-ready solutions. I'm passionate about storytelling through fashion and embroidery, and I thrive in fast-paced environments.

Fatiha Basit

Designer, Brand Designer, Set Designer, +7

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I'm a dynamic fashion professional with a strong background in textile design, visual merchandising, and trend analysis. My experience at H&M sharpened my ability to create engaging in-store displays and translate seasonal concepts into customer-friendly visuals that reinforce brand identity. I enjoy leading cross-functional teams, blending traditional techniques with modern tools like Photoshop and Illustrator to deliver creative, market-ready solutions. I'm passionate about storytelling through fashion and embroidery, and I thrive in fast-paced environments.…I'm a dynamic fashion professional with a strong background in textile design, visual merchandising, and trend analysis. My experience at H&M sharpened my ability to create engaging in-store displays and translate seasonal concepts into customer-friendly visuals that reinforce brand identity. I enjoy leading cross-functional teams, blending traditional techniques with modern tools like Photoshop and Illustrator to deliver creative, market-ready solutions. I'm passionate about storytelling through fashion and embroidery, and I thrive in fast-paced environments.

Available to hire

I’m a dynamic fashion professional with a strong background in textile design, visual merchandising, and trend analysis. My experience at H&M sharpened my ability to create engaging in-store displays and translate seasonal concepts into customer-friendly visuals that reinforce brand identity.

I enjoy leading cross-functional teams, blending traditional techniques with modern tools like Photoshop and Illustrator to deliver creative, market-ready solutions. I’m passionate about storytelling through fashion and embroidery, and I thrive in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Visual Merchandising Manager at H&M

March 1, 2022 - Present

Led visual merchandising strategies for seasonal product displays and collaborated with marketing to align themes with promotions. Analyzed customer traffic patterns to optimize product placement and designed engaging in-store layouts to enhance the shopping experience. Maintained display inventory, conducted regular audits for consistency and appeal, and supported cross-functional teams to ensure visual standards across the stores.

Senior Fashion Designer at Charizma

March 1, 2020 - March 1, 2022

Designed seasonal collections aligned with brand vision and market trends. Coordinated with production teams to ensure design feasibility and quality. Created technical sketches and specifications, oversaw fittings, and presented concepts to stakeholders, incorporating feedback into revisions. Managed project timelines to ensure timely delivery.

Haute Fashion Designer at Nickie N Nina

April 1, 2018 - March 1, 2020

Designed seasonal collections by researching current fashion trends and consumer preferences. Created detailed technical sketches and specifications for garment production. Collaborated with cross-functional teams to develop cohesive brand concepts and designs. Selected fabrics and materials that align with design vision and brand standards. Managed sample production processes, ensuring quality and design integrity throughout stages. Attended fashion shows to gather inspiration and network with industry professionals.

Junior Fashion Designer at Limelight

June 1, 2015 - April 1, 2018

Resarched current fashion trends to inform design concepts and choices. Assisted in selecting fabrics and materials for various collections. Coordinated with suppliers to source high-quality materials and trims. Created mood boards to visually communicate design ideas and themes. Analyzed fashion trends and incorporated them into designs. Communicated with vendors on fabric sourcing and pricing issues.

Visual Merchandiser / Visual Merchandising Manager at H&M

January 1, 2022 - Present

Led in-season visual merchandising, created mood boards and trend forecasts, and ensured high-impact in-store displays aligned with brand identity; improved customer engagement and sales through strategic display planning.

Fashion Designer at Nickie Nina Haute

January 1, 2019 - January 1, 2020

Redesigned store layouts to improve customer interaction; ensured brand consistency with visuals; contributed to a 15% sales uplift; led beauty/campaign visuals and collaborative design processes.

Fashion Designer at Range-Meeras (Freelance)

January 1, 2018 - January 1, 2019

Collaborated with cross-functional teams to achieve innovative print-making results; created cohesive mood boards, silhouettes, and color schemes; supported production and styling.

Textile Intern at Nishat Mills

January 1, 2017 - January 1, 2017

Assisted in textile pattern development and production planning; collaborated with cross-functional teams to achieve innovative design outcomes.

Fashion Intern at Crescent Bahuman Ltd.

January 1, 2017 - January 1, 2018

Translated customer briefs into innovative design strategies; conceptualized and developed embroidery collections; created mood boards, silhouettes, color schemes; managed production and styling; led photo shoots and social media campaigns to boost visibility.

Voice Over Artist at Freelance

January 1, 2021 - Present

Created English and Urdu voiceover content and advertisements for brands including 7 Up, Nestle, Government of Pakistan; developed scripts and delivered polished recordings.